What ALL Articles Must Have

Here are some hints about what all articles must have to be successful and helpful:

Keywords and Keyword Phrases.

An article must be centered on keywords or keyword phrases. When searching online, there are those who are just surfing and those actually looking for something specific. For a specific search, a searcher usually goes to a search engine and types in the exact keywords they are looking for (Ford Model T Transmission, heal my goldfish, etc.). It could be anything.

It is important that articles have keywords related to your topic. For example, if you maintain an guitar lesson site, you should have articles about guitars and lessons. There are many online tools that can help you determine popular keywords and keyword phrases. Use them to determine what keywords to use and write about.

Keyword Density

When you have your keywords and keyword phrases, use them properly. An article should have enough keyword density for a search engine to recognize it, but not see it as keyword spam. You should try for no more than ten percent keyword density in your articles for search engines to rank them in search results. Improving search engine ranking is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used in an article. The percentage depends on the number of words in an article. An good article should have a title related to the keyword, and use the keyword or key phrase in the first paragraph and again at the end. For a 350 word article, this is enough without being too much.

Good Content

Don't simply fill an article with keywords if you don't want it considered spam. Entertain people as well as give good information and help. Write as if you were writing to a friend. DO NOT try to sound intellectual.

People want solid facts, figures and statistics. Give them good information and as many facts as you can. This will create a good, well written article which will increase your credibility in your chosen field. The more people believe in you, the more they will trust you and your recommendations.

Articles are important – they can provide content, drive traffic to your site, and demonstrate your expertise. Build a successful business around a group of quality articles. Articles can be the main force in driving traffic to a website. Article contribute to giving a site its rankings in search result pages. The higher the ranking, the more traffic flow it gets. More traffic yields more site profits.

Quantity is not the only thing, quality is important as well. You must provide quality information to provide the maximum benefits to your readers. Quality articles catch the eyes and clicks of your readers and keep them coming back for more.