When NOT to use SEO

A large part of our business is conducting professional search engine optimization services for small and medium businesses. Therefore, you may be surprised to learn that we are talking about more SEO projects than not. Or, more exactly, we talk to our clients about not doing SEO.

Many people see, hear and read about various SEO success stories from friends, colleagues and business partners and think, "Hey, it sounds great. How can I use that for MY business?"

The problem with SEO, probably more than any other internet marketing tactic, is that it is often the wrong tool for the job. No matter how bad you WANT the answer to your problems to be and help you increase sales, it just isn't going to be enough.

So to help you assess whether SEO can be part of your comprehensive Internet marketing strategy, here are 5 reasons why SEO will NOT help you. "

1. You have an invented product: the whole basis of SEO is positioning your web pages so that they are the answer to the question about relevant searches. If the product or service you offer is something so exclusive or invented, you cannot take advantage of SEO for the simple reason that nobody knows how to search for it. A good example was a company that came to us to implement an SEO program for "Dog Wine". The problem is twofold: Wine is really bad for your dog, so no one would search those keywords together unless it was perhaps for "dog wine poisoning." Second, the product was not actually wine at all, but a type of sauce commonly sold to beautify the kibble. So while the product was real and perfectly fine for feeding your dog, the association between the invented product category (dog wine) and the real product (a kibble additive commonly known as "dog sauce") was beyond the scope of SEO. A better marketing solution we suggested was a public relations business campaign combined with blogger reviews, as the product needed an explanation to "get it." https://mediaonemarketing.com.sg/

2. Low search volume: The biggest problem we found is that the keyword phrases associated with the company's products and services are in low demand. No one wants to hear that what they are selling has no demand or the best since sliced bread. SEO exposes weaknesses in the brand and the positioning of the product. Sometimes SEO is considered a panacea for a weak product offering or a non-existent brand campaign. SEO cannot perform magic, and it certainly cannot create demand where little or nothing exists. SEO works best when you have a product or service with well-articulated BENEFITS for the person doing the searching, as most searches start with "How ...?" Or "How ..." Be the answer to that question, assuming you are even asked. Our keyword research will expose those weaknesses immediately.

3. No support efforts: Search engine optimization has become increasingly complex in that unique efforts, while important, are not enough to maintain short-term success. And with the increasing importance of the impact of social media on SEO, companies will need to invest in ongoing social media efforts to increase their referral SEO results, as all major search engines have reported that Social media entering and leaving a website is a validation of that site's authority over a particular topic (and set of keywords). So investing in SEO is really a basic step that needs to be reinforced with social media marketing and content marketing and blogging on an ongoing basis.