Most of the early excitement around AI came from showing how a single model could answer questions, write copy, summarize documents, or identify anomalies. In truth, that appeared impressive indeed… for a while.
However, as time passed, anyone who’s tried to use one large model to do something actually useful has probably run into the same frustrating truth: generalization may be good for ideas but execution is another matter entirely. One simply cannot build a solid business process out of a chatbot. One cannot rely on one agent to research, decide, code, test, and monitor a process without eventually hitting a wall.
Recently, there’s been an idea that seems to be taking shape rapidly: using multi-agent AI. Basically, it portends this: one model might be good at summarizing complex inputs. Another may be good at code generation, or interpreting logs, or validating rules. Each of these should be given distinct roles and told to hand off tasks to one another. Many people see this as chaos and a waste of time. Others see it as a structure.
Which one of the two are you?
The Illusion of All-Knowing, All-Solving Models
The AI hype has unearthed a gross illusion: that anyone can do anything — without actually possessing any knowledge or talent. The fairytale of the all-knowing, all-solving model simply sells better. The fact that it doesn’t work, however, doesn’t dissipate into thin air.
Many businesses have started to realize that trying to find one model to solve hard problems is simply impossible. Instead, they’re building systems where agents specialize, critique, verify, and iterate together. The process works in a similar fashion that how human teams do; it’s just that it’s faster.
Siemens is an illustrative example. The business’ industrial automation group started experimenting with multi-agent workflows to improve fault detection in complex machinery. A single model couldn’t handle the nuance: it either over-triggered false positives or missed edge cases entirely.
However, when Siemens broke the problem down, it assigned one agent to preprocess telemetry, another to identify signal drift, and another to verify anomaly patterns against historical faults. The result was real traction.
“Before, it was like asking one intern to do everything from data cleaning to diagnostics,” says Fabian Reichel, one of the leaders of the AI research unit at Siemens. “Now we treat it like a team of interns — each with a narrow job. That changed everything.”
Basically, Siemens managed to create a system that could self-audit. When one agent flagged something, another agent would check it.
Customization at Scale
While this sounds idyllic, there’s a larger issue to consider. Many clients want customized solutions — something that generic AI cannot pull off.
Adobe faced this exact conundrum. Their marketing automation tools were good, but their clients wanted more customized copy at scale. They weren’t satisfied with AI-written blurbs; they wanted real campaigns that matched tone, avoided repetition, and stayed compliant through and through.
One large model simply couldn’t fulfill this request. That’s why Adobe decided to build a layered workflow: one agent would read the client’s brand guides, another would generate the copy, and another would review the result for compliance issues. A fourth would check for stylistic consistency across assets.
“It felt weird at first — like overkill, but the results spoke for themselves,” admitted Raj Patel, a machine learning engineer at Adobe. “The copy actually felt aligned. Not just coherent, but like someone paid attention to what the client asked for.”
Rule-Based Logic Doesn’t Cut It Anymore
Another issue is rule-based logic. Duolingo discovered that static models that guided learners through language lessons weren’t making users happy in the slightest. After all, people were coming in from hundreds of different backgrounds, needs, and error patterns. The rule-based logic started to fail big time.
The brand came up with an innovative idea: it deployed a multi-agent system where one agent assessed a user’s strengths and weaknesses, another chose content based on predicted outcomes, and a third adjusted difficulty in real time based on behavior.
The approach changed how people learned. Drop-off rates decreased, and session times went up. Most importantly, learners stopped getting stuck on content that was either too easy or too hard.
“Single-agent design just couldn’t capture the nuance,” said Julie Wong, who worked on Duolingo’s adaptive learning systems. “We needed negotiation between agents. Debate. Disagreement. That’s how the app got smarter — by having models argue about what to do next.”
This kind of dynamic reasoning is hard to achieve with one monolithic system. However, with multiple agents checking and challenging each other, something closer to intelligence starts to happen — alignment with reality.
Transforming Blurbs Into Real Write-Ups
Writing — that magic skill that should require some talent, knowledge, and skill — seems to have suffered the most with the advent of AI. Everyone is publishing content left and right without actually having a clue what the topic is all about. It shows. It shows big time.
The infestation has spread even to media. Bloomberg is a prime example. Namely, during earnings season, a swarm of AI agents processes press releases, historical performance, industry context, and financial models. One agent summarizes key figures. Another checks for language that might signal confidence or concern. A third compares results against expectations. The fourth writes a first-draft blurb for the newswire. In the end, human teams need to make sense of the mess.
“We don’t publish what the AI writes directly,” says Tom Giles, Executive Editor at Bloomberg. “But we use it. It gives us a three-minute head start. And that’s everything in this business.”
AI agents can’t replace journalists. Their value is in orchestration. They filter the noise and highlight what’s surprising. Basically, they sort out the mess so journalists can work faster. This is only possible because Bloomberg deploys a set of models that mimic a newsroom.
Note, however, that what unites all these examples of multi-agent AI workflows is not sophistication. Not by a long shot. It’s the architecture of the conversation. Each agent has a job and makes its output available for critique. Jointly, they form a loop that improves over time.
Basically, creativity is taken out of the mix. It’s all about iteration and catching mistakes with roles instead of with rules.
It’s similar to how people operate. Real teams don’t rely on one person to do everything. They build structure, distribute focus, argue, and back each other up. Multi-agent AI isn’t reinventing the wheel — it’s mimicking what already works in high-functioning teams. The only difference is that the “people” in these workflows never sleep… and never stop.
Angela Ash is a writer who focuses on business topics.
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