Which Real Estate Lead Generation Method Is Right For You?

To have a successful real estate career, you have to generate a consistent amount of leads. Since lead generation is nothing more than meeting people, there are many options you have when it comes to picking your favorite method. So, which lead generation method is right for you? Social Networking/Blogging With advances in technology and the Internet, social media has become a huge lead generation platform. Blogging and networking through websites like Facebook, Twitter and Linked In are generating huge amounts of business for agents across the globe. One of the benefits of using these types of methods to attract buyers and sellers is the cost; it's free! The return on investment (ROI) is favorable to 'old school' marketing methods like newsletters, mailings and door hangers. Door Knocking Another free type of lead generation is good old-fashioned door knocking. You would think this method of gaining business would be the last thing that would work in today's market, but the bottom line is most agents don't do it anymore, so it's an open field! With consumers demanding their right to privacy and the introduction of the 'Do Not Call' list, it is becoming more and more difficult to legitimately contact someone to earn their business. Agents that take the time to go door to door introducing themselves and becoming the neighborhood expert will gain a tremendous amount of clients by just meeting them. FSBOs & Expired Listings Other popular methods to attract qualified real estate clients are for sale by owners and expired/withdrawn listings. These people need to sell their houses and are actively trying to do so. By contacting them and explaining how you can best help them with the sale of their home, you have an excellent opportunity to gain their business. At the end of the day, real estate lead generation is a numbers game; the more people you contact and the more knowledgeable you are about your market/industry, the better chance you have to consistently close deals. A study from the National Association of Realtors® (NAR) shows that 67% of buyers/sellers will choose the first real estate agent they come in contact with; meaning if you just get out and meet people, know your market/industry and provide exceptional customer service, you will have no trouble succeeding as a real estate agent in any market.