5 Reasons to Adopt Cloud ERP System for Advertising Agencies

Like many different corporations, advertising and marketing companies typically depend on a mix of legacy methods, spreadsheets, and unintegrated software programs to run their companies. Put in place over time, these systems create huge inefficiencies, waste time, and consume too many manhours.

As they juggle their project portfolios throughout a number of clients—and as their corporations increase and develop—advertising and marketing companies need cloud-based enterprise resource planning (ERP) solutions that assist their end-to-end operations.

Here are 5 methods cloud ERP platforms like Odoo assist agencies to achieve an edge:

1. Streamlined Project Management

Odoo streamlines project management, resource optimization, pitch-to invoice, and different vital promoting enterprise processes. By combining professional services automation (PSA), customer relationship management (CRM), and ERP/financials on a single platform, companies can more effectively run the end-to-end enterprise operations for their whole organizations.

2. Happier clients

With Odoo erp system for advertising agencies, advertising, digital marketing, and market analysis companies can enhance their profitability without the threat of project and monetary management proscribing the group’s artistic juices. “Since many agency workflows are automated and information and insights are readily available,” Odoo says, “your team will be empowered to spend more time delighting clients.”

3. More correct project estimates

Armed with full visibility over previous tasks, companies can combine this data with current, available resources and provide you with more correct estimates. In this dynamic enterprise environment, being able to generate quotes that 1) meet shoppers’ needs and 2) generate company margins, is extra critical than ever.

4. Better Team Collaboration

Any company working with disparate level software solutions and spreadsheets is aware of how tough it's to drag a staff collectively to work toward a common goal. With cloud ERP system for advertising agencies, these pain factors fade rapidly as team members log into the platform from wherever to finish reports, log their hours, update receivables/payables, and evaluate reports.

5. Real-time organization insights

Reports that used to take weeks and even months to generate might be pulled up shortly through dashboards that executives use to view real-time organizational insights. Then, they will use these insights to make data-driven selections and benchmark in opposition to key performance indicators (KPIs).

A market sector that’s anticipated to achieve $54.6 billion in the U.S. this year, the advertising business has posted an average 1.2 % compound annual growth charge (CAGR) for the final 5 years. Expected to develop by 4.3% in 2022, the business includes full-service promoting and marketing companies; digital companies; social media companies; media buying corporations; and artistic companies (amongst others).

Author's Bio: 

Business solution-centric Odoo Consultant and IT professional with about 11+ years of experience spanning Odoo delivery, Sales, pre-sales, Odoo product development, Odoo business consulting, outsourcing & ADM services in leadership positions.

• Has headed Practices for Enterprise Solutions ( SAP, Baan & Odoo )

• Experience across domains likeSales and Marketing, Logistics, Manufacturing, Retail, Chemical, Automotive maped to Odoo

• Extensive experience in large program delivery & business process transformation consulting (Odoo Consultant) for multiple programs

• Demonstrated experience in designing new product & service offerings and executing global Go-To-Market strategies for new offerings for new market penetration

• Proven leadership skills with balanced focus on people, processes & technology

• Pioneered the use of ERP systems in various Processing Industry

• Worked as Process Heads of Marketing, Sales, Purchase, HR, ERP Project deliveries and also worked as Business Heads for many companies like IBM, JKT, Denave India, FCS and presently at Apagen