What is digital marketing?
Digital marketing is a type of marketing. It’s a way to connect with and influence your potential customers online. Digital Marketing is comprehensive terms that consist of digital channels such as SEO, Content Marketing, Social Media, Mobile Marketing, E-Mail marketing and so on. to create detailed strategies to reach and connect the strategies.

Types Of Digital Marketing Channels:
Here we List top level of Digital Channels


The website is often the home to your digital marketing efforts. Most of your Digital Marketing activities will link back to your website, where an action is expected to take place, and the conversions are tracked.

Content Marketing:

Content marketing is the backbone of your entire Digital Marketing Strategy. Some of the most common formats of content include text, images, videos, podcasts, ebooks and slide decks.

Search Engine Optimization:

SEO consists of ON-page and Off-page activities which helps to websites visibility in Search engines Results Page(SERP) for your preferred keyword.

E-Mail Marketing:

E-mail marketing is the most effective channel to communicate with your customers on an ongoing basis. Sending email alerts about your products and services. E-mail marketing is useful to build your subscribe base, new customers, retain existing ones, promote discount and offers ad distribute content.

Social Media Marketing:

Most of the users are spending time on social platforms for distributing content through both organic and paid channels. Social Media platforms like Twitter, Facebook, Linkedin, Instagram and Snapchat.

Affiliate Marketing:

Affiliate marketing is the process which an affiliate earns a commission for marketing another person’s or company’s products. Sales can track by affiliate links from one website to another website.

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How digital marketing is different from traditional marketing?
Traditional Marketing easily reaches local customers through traditional marketing methods. In Digital Marketing lets reach the targeted customers over the world.
In Traditional Marketing, Product or services description provide by hard copy. Digital platforms provide the description in softcopy over the website, through videos, youtube etc.

Traditional marketing is more expensive for Tv/radio advertisements which cost more for the company. Digital Marketing is less costly than traditional marketing as everything is online

The company must wait weeks or months to get the results in traditional marketing. In digital marketing company get quick results and it easy to get the real-time marketing results.

Why Digital Marketing is Important?
Customers are browsing for your products or services online. If you don’t have an online business you can lose the business.

You can get the best results for your business and get more leads for your products or services through digital marketing.

With Digital marketing you can target the right audience and track campaigns easily and you can know which campaigns are working to get better results.

Digital marketing allows startups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.

We have to pay extra charges for advertising in the newspapers. comparison content marketing can provide a cheap or free way to a market business continuously.


Author's Bio: 

myself sindhuja working as an SEO analyst at techenoid technologies.