You may have heard of SEO, but not really understood why it’s worth your time as a small business owner who does most of their business locally. SEO is beneficial for businesses of any size and is just as important for a small business that provides a local product or service. Even if you’re getting most of your clients locally, SEO is still important. So many customers search for a product or service on the Internet.

That’s quite a number of good reasons why all businesses, including yours, need to engage in SEO.

1) Increased Traffic: SEO is an economical way to market your business. When compared to offline marketing costs, SEO investments are much more affordable. In fact, SEO is relatively cheaper and offers better ROI than other forms of online advertising platforms such as pay per click (PPC), social media marketing (SMM), etc.

2) Greater ROI: SEO agencies are able to track every aspect of all their strategies, like increment in traffic, rankings, and conversions, thus, they provide you trackable and quantitative results.

3) Cost Effectiveness: SEO is one of the affordable marketing strategies because it targets only those users who are actively looking for your products and services online. Since, the traffic resulting from SEO has been more qualified than any other marketing strategy, resulting in a cost-effective solution for companies.

4) Increase Brand Awareness: Being on the first page of SERPs for your targeted keywords not only helps users to relate your brand with those keywords, but it also raise a trust for your company. Since the companies on the first page are generally identified to be more trustworthy. The more your pages rank higher positions, the more chances you have for users to associate with your brand.

5) Long Lasting Results: Correctly performed SEO on websites can yield results that will offer you benefits for a long time even after campaigns have ended. However, the continuity of the SEO service or campaign ensures that these results will be sustained.

Author's Bio: 

James thomEs is a content marketing professional at HubSpot, an inbound marketing and SEO Platform that helps companies attract visitors, convert leads, and close customers. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.