Have you experienced sending emails and to the other party and making it detour to a spam folder, then don't blame your computer for the same. It is frustrating especially when you have sent something very important and it needs to be delivered soon, but then the spam spams you. Today let us discuss how to the reasons behind the problem. It might help with the email sending problem along with deliverability issues.
Email spam is a big problem and, that's the reason for combating spam. People will be annoyed if they have to manually perform the filter through all their emails. However, if you make any mistakes, then your email might get swept into combat spam. Below are some of the reasons why your emails end up in the spam folder.
1. No proper authentication has been set up
The huge problem with email spam is having no authentication. What happens with the phone when people call you
• If you have the name saved in your phone, you pick the call immediately
• If you do not have the number saved then you might ignore the call assuming it to be any random robocall.
The same happens with the email too. Modern technology brings you solutions to every other problem. You can use the technology to authenticate tour emails and making you look trustworthy. Instead of being random, you have proved your worth and that you are the one who controls the domain name form in which you send the emails.
If you have any custom email id, then not having authentication is one of the reasons for your email moving into the spam folder.

2. The sender information is inaccurate or missing
In addition to the lack of authentication, having inaccurate sender information can also cause spam issues.
• Inaccurate details of from/ reply
You have to make sure the email address from which you are sending matches with the sender and your authentication information
• Lack of physical address
It requires the presence of physical addresses to your bulk emails and this is the reason why there is a physical address at the bottom of every marketing email.

3. Usage of words or punctuation which triggers spam
There are certain words and punctuation that end up your email in the spam folder. The spammy words like 'meet singles' and many more will attract your attention and sometimes might not be enough to land in a spam folder. But when combined with other things in the list, the email moves to the spam folder.
Other spammy lists
• Capital letter
• A lot of emojis
• A large amount of exclamation
In the same way, using poor grammar or misspelling can trigger spam.

4. Usage of bad email list
If you have subscribers and you are sending them bulk emails then there are few things that you must know
• No permission- if you haven't received any permission, then the email leads its way to the spam folder
• Stale list- If your email contains inactive email accounts or the disabled one where there are chances of email bouncing, then that might look spammy.
• Low in engagement- If your emails have a low engagement rate, then it is considered that the subscribers do not need your emails, increasing the chance of getting spam marked.

Click on this link http://folderly.com to get more information about spam folder.

Author's Bio: 

You can use the technology to authenticate tour emails and making you look trustworthy. Instead of being random, you have proved your worth and that you are the one who controls the domain name form in which you send the emails.