Based on a survey by Vocus, we can say that PR strategies are going to become a lot more competitive in 2011. This is why it is the most opportune time for business strategists to hop onto the Online Lead Generation wagon.

In a nutshell, we can tell you that with the success of businesses over the web in the past year, everybody who wants to keep up will be allotting a bigger budget to online marketing. In fact, with more money provided for online strategy, efforts will most likely be focused on social media. What does this mean for Online Lead Generation?

1. Outbound services will soar. More and more business owners are beginning to adopt the lifestyle of 20% effort and 80% returns. This means that if they need someone to generate leads for them, they will hire a virtual assistant to manage all their content, SEO, and link building.

2. Social Media will provide alternative search. While everybody is learning how to use big search engines like Google and Bing; social media tools are becoming alternatives to search avenues on the web. Link building now requires circling the very conversations where your target market is in.

3. Less friction for social ties. In the next decade, the social benefits of internet use will change our lives completely. Where there is a lot of interaction, the internet can create an environment where there is less friction in order to enhance our social ties. Thus enhancing our ties with potential leads.

4. Higher searches, means high quality content. Online Lead Generation is an art in itself, and it begins with the quality of the content that is produced by the service. This is the best time to get your knowledge out there and to gain the trust and interest of your leads.

It looks like a very exciting year ahead. With Online Lead Generation changing the face of business strategies, Online Lead Generation may just take the stage in 2011.

Author's Bio: 

Matt Hallaran is the founder of Sidekiiks Incorporated. Sidekiiks is an offshore outsourcing company that specializes in providing a wide range of business solutions such as Call Center Services, Executive Virtual Assistant & Online Marketing Management for lead generation to entrepreneurs and SME’s.