Article

Why Startup Businesses Fail: 10 Entrepreneurial Mistakes You Should Avoid

Written by Sidharth Jain

Topic: EntrepreneursPublished March 9, 2021

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What do you think when the word STARTUP comes to your mind?Many think of a startup as a small team of five to ten people with a high threshold for chaos. But, wait! Even a five-year-old company can be considered a startup. The reason behind this is the vulnerability to risks during the initial stages as it’s challenging for them to accumulate funds and raise capital. Moreover, investing in the wrong market without research is one of the primary causes that around 90% of startups fail. Interestingly, 20% of the businesses fail during the first two years of operations.Apart from this, entrepreneurs make many mistakes in launching and building their startup, and there’s no harm in learning from others’ mistakes. Life is short, and everyone is time-crunched; so, it is not a good idea to try and experiment all by oneself. Instead, try to learn as much as possible from others and believe us it is a satisfying and enriching experience. Moreover, it saves you from financial and professional setbacks. When you are a startup, increasing the chances of success becomes a priority, and that’s why we want you to wise up. We have compiled a list of ten common mistakes that entrepreneurs make because we don’t want you to step in the mud. So, without any further ado, let’s begin.

10 Obvious Reasons Startups Fail

When we look at startups closely, they are new businesses in their broadest sense that is backed by two significant characteristics- innovation and the potential to grow. At the core, it is an experimentation that has 50-50 chances to grow, which means all startups are prone to failure. The difference lies in the approach and assumptions considering financial risks, operational risks, team risks, marketing risks, and many more. One wrong move can spoil the entire game. Today, we are here with a few common mistakes that startups make that lead to their failure. Let’s have a look:

1. No Market Need

No market need is sighted as the topmost reason why startups fail in half of the cases. Many startups are under the impression that whatever they are coming up with will appeal to the public, and their products and services are innovative. However, this is not the case, and the best example is when market giants change their line of products and services to satisfy their customers. The reason is that markets are volatile, and people may quickly shift from one thing to the other depending on what they need. So, only innovation is not the key to success in the market; instead, you need to understand the market fully.How to Avoid?Here you need to observe, analyze, test, and then proceed with your line of offerings. A simple beta testing may reduce your failure significantly. Moreover, you will get a fair idea of what your customers want at a specific point in time.

2. Cash Crunch

Startups run out of cash that leads to their failure. Now, the question that lingers in our minds is, why do they run out of cash?. The reason behind this is the lack of proper planning of cash, and they don’t know how many people to hire in the first place. Moreover, they don’t know the right time to invest in human resources and which are the crucial assets including teams are to be invested in. How to Avoid?Here they should have a strict budget and must research the teams they are investing in. Moreover, it is also important that they put aside a contingency fund for the unexpected times when they need the cash most.

3. Wrong Team

A diverse team is the need of many startups and is considered critical for the success of many businesses. But, most startups fail because they lack a proper management team. And, in many cases, the management team is not trained enough to strategize on different aspects of company operations. Thus, they end up building outdated products without understanding the current market needs.How to Avoid?When it comes to choosing the right team for the startup, always go for action takers who are smart at execution and can get your job done. Have a vision and don’t build a team as if you are building it for a startup because your business will not be a startup anymore after a few years. And, let those people in who understand the significance of customer service. Build a diverse team and avoid homogeneity in your team. You can consider taking the help of a recruiter.

4. Getting Outcompeted

Another important reason that startups fail is their rigidity of thought and their belief that they are the only ones with a unique idea. The biggest reason behind such a condition is going out without proper research of competitors. And, ignoring the competition is the recipe for disaster. This is the reason that most startups fail.How to Avoid?Ask yourself what you are doing that nobody else is doing in the market. And, even if they are doing, are they doing it well enough? You will get answers to most of your questions. It will give you some compelling reasons why customers should choose you over your competitors.

5. Pricing Issues

Pricing is one of the key players that either breaks or makes the entire game. Most startups are often confused about pricing and find it challenging to price their products and services rightly. Sometimes they price their products too low that customers doubt their quality and sometimes they price their offerings too high that it is out of their customers’ reach. How to Avoid?When it comes to pricing your products and services rightly, it is crucial to strike the right balance. Don’t be too low or too high, keep your pricing somewhere in the middle that seems legitimate to your competitors and customers both. Most importantly, your pricing should cover your expenses so that you don’t end up in losses.

6. Poor Product

Poor product is the biggest reason that startups are unsuccessful in creating a space in people’s hearts. It happens when you as a startup ignore user needs and are only concerned about building your market presence in the initial days. The biggest reason sighted here is people think that your product is too difficult to use. The structure and functionality are complicated which puts them in great hassle. How to Avoid?The crucial factor that you must consider is to launch a product that is not very viable at first and then get feedback from your customers. It helps you bridge the gap between customer needs and what you offer gradually. You will get to know what people want and what needs to be done or what improvements are to be made to the product so that your customers start liking your product.

7. Lack of Feasible Business Model

Businesses get trapped in the bait that they can easily attract new customers just by launching a website or giving them a huge profit margin in terms of service or money. They assume that by building an interesting product or a service, they will get massive attention. Well, we aren’t denying the fact that creating interest is important, but depending on your innovation is not a good idea. If you lack a business model, you will lose your customers quickly.How to Avoid?Here you need to pay attention to the lifetime value of the customer so that you can create a source of recurring revenue for your business. Innovation is good, but make sure that the cost of acquiring the new customer is not higher than its lifetime value. Build a business model that maintains the money flow.

8. Wrong Timing

Sometimes businesses launch products and services for the sake of launching and thus fail terribly. They don’t research the current market scenario and market needs and lose the grip. This happens especially with tech startups, either their products are too late or too early. In both cases, the market is not ready for your launch and you don’t get the response you expect.How to Avoid?The crucial thing to consider is the timing. Always think whether the market is ready for your launch or not. If the sales are not taking off enough, you must wait for the right time. Moreover, take time, do some research, and invest your capital in some other market that may give you the return that you expect.

9. Legal Challenges

Have you heard about Facebook and Cambridge Analytica data scandal? It is concerned about obtaining the personal data of Facebook users without their consent for political advertising. The idea was simply to get hold of the user’s perception about various political parties and get the market insights. But, it made them enter the world of legal complexities. And, from thereon, businesses also understood the meaning of customer privacy and data security. Like this, many areas have different governing laws that many businesses aren’t aware of and they end up in legal complications ruining the image. This ignorance of laws leads to the sudden collapse of startups.How to Avoid?Here we are emphasizing the significance of legal consultation. Always take help from a legal consultant to avoid legal hiccups that will save you time, energy, and money. Thus, you can focus more on the growth of your business. Also, make sure that your business and employees are compliant with laws.

10. Not Welcoming Customer Feedback

Many startups assume that their product fulfills most customer needs, but in reality, there might be a different picture. And, thus they have a hard time digesting the fact that customers are criticizing their products and services. Startups need to have a flexible approach and welcome customer feedback; otherwise, it would prove fatal for their growth.How to Avoid?The best way to avoid such a situation is to be flexible with your approach and encourage prototype production and get them tested. Don’t be afraid of people stealing your idea. Instead, ask for customer feedback and identify the loopholes. Be open to your customers’ feedback as it will help you in product improvement. Continue till customers start demanding your product.Above were the possible mistakes that startups make. Well, every business falls under such situations and these are unavoidable. But, the key lies in the approach as to how you deal with such problems. As a founder of the new startup, you should make sure that you take timely actions and address all the issues.We have tried all the possible mistakes, if you have any other reason for the failure of startups apart from the ones mentioned above, do let us know. We would love to hear from you!

Article author

About the Author

Sidharth Jain, Proud founder of Graffersid, Web and Mobile App Development Company based in India. Graffersid has a team of designers and dedicated remote developers for hire, Trusted by startups in YC, Harvard, Google Incubation, BluChilli.

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