Wire-Line and Wireless Telecom Change - What's it Look Like Looking Into the Future
Written by John Peterson
Since AT & T was broken up into seven Baby Bells and one long distance telecommunications giant in 1984 changed the industry. Over the past 25 years have seen a number of different industry shifts to capture the headlines. Today the industry is yet another transformation in the middle. Let's look at the forces that once again the formation and what the industry will look like going forward.
If you are a customer, investor or employee, you must know the direction of change and what is coming. Let's stop industries and business segments and to look at each separately, as each company has parts that grow well, and other parts that are not.
Take a look at the telecommunications industry in different buckets. There are certainly more than these basic bundles, but they are irrelevant to the category right now. Wireless, cable, Internet and television.
Wireless business is the fastest growing, but is now starting to go through some big changes. Until now, carriers had fought each other to attract new customers. Today there are fewer new customers, and growth going forward in new areas.
One of them is from each other to win existing customers. We will see in advertising and marketing battles in discussing the strengths and weaknesses. Currently, Verizon leads the battle against AT & T's 3G coverage quality.
Will he succeed? I remember a similar campaign in years, and was much more successful. Today, people know all the major carriers offer excellent quality. They also know that everyone has strengths and weaknesses. So, whether the carrier is better or worse, is different for each client.
This type of advertising can have an added value to customers any more, but that does not stop play it on Verizon or AT & T to respond to it. This is the ad game.
Next is the Internet and wireless data. The late 1990's networks have been transformed from analog, but the voice wireless data devices powerhouses. People started to send e-mails and text messages. They began to shoot, then send them to each other. They began to watch videos, and live TV and movies. They began using GPS and read books on your device. Regular cell phones, smart phones are giving way.
Over the past few years, people use their mobile phones more than regular phones. We have seen, the wireless program to become wildly popular. When Apple launched the iPhone a few short years ago there were only a few hundred customers to use the program. Today there are about 150,000 BC. This is an incredible leap, and it continues to grow.
Suddenly, Google also competes with its wireless space for Android and Nexus One phones. It is not even wireless companies. It is only in this new industry is starting. Expect many more years to come.
Looking forward to a new opportunity to begin to be chased down on the wireless sector.
The wireless industry is focused on the wireless revolution to bring other industries. Sprint is working with Ford to the Internet to the dashboard and AT & T, working with power companies, helping them to read meters without sending people to cars. Industry after industry growth next year is a great opportunity.
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