With the evolution in franchise industry, businesses have experienced exponential growth. Businesses are proud to be a part of a brand which is making a difference to lives of its customers and the world we live in. In franchise industry, it is necessary to be authentic and true to yourself, because today’s consumers are smart, living with advancement and always searching for something new and genuine products or services.
Consumer franchise categorizes the customers who are consistent, and core buyers. Those customers have the highest possibility of unending to purchase the company's products. A seller might be interested to increase the trades from the committed and uncommitted buyers. He/she might try to use marketing and spend extra money to convert the uncommitted consumers into higher‐likelihood committed buyers. Although, the inevitability of conversion is unidentified, it can surmise that only few uncommitted buyers would take interest and, of those, not all would become committed buyers.
It is recommended that the vendors should focus their efforts on the consumer franchise, since committed buyers have a higher possibility of buying in the first place and have already showed their loyalty and commitment. This edition of Insights Success “World's Best Franchise Opportunities to Own, 2020” is about the franchises which are using an important measure of marketing levers at their disposal to increase sales profitability for the business and providing exceptional services to change consumers into committed buyers.
The cover features Ideal Image which was founded as a laser hair removal business with the goal to help clients’ look and feel their best. Since then, the company has capitalized on the fast-growing aesthetic industry and added a full suite of skin, face and body services to become America’s #1 MedSpa. The company was acquired by L Catterton, the leading consumer-focused private equity firm. It has continued to grow its footprint, adding both corporate and franchise units. It now has over 150 clinics throughout the US and Canada.
The company of the month is having Class 101, which is leading with the mission to provide families with expert guidance in the college search, admissions, and financial aid process. It believes that early engagement is a game changer, especially with what is happening right now in the world. A student’s college application is a summary of all four years of high school, not just junior year. Class 101 helps students and families navigate the complex, multi-year process, beginning in the 9 grade. The organization works with students 1:1 to connect all the dots and make the process enjoyable for families with a comprehensive high school roadmap from 9 to 12 grade.
Also, while flipping the pages, don’t forget to go through the articles and CXOs written by our in-house editorial team and industry experts respectively.

Author's Bio: 

Insights Success is the Best Business Magazine across the globe for enterprises. Being a progress-driven platform, it focuses distinctively on emerging as well as leading companies, their reformative style of conducting business and ways of delivering effective and collaborative solutions to strengthen market share.