Article Title: Writing for Publicity and Profit on the WWW (from Online Creative Writing and Publishing Course)
Author: Craig Lock
Category/Subject: Writing, Online Writing, WWW, Internet Marketing, Writing and Publishing, Writing Articles.
Web Sites: and
Craig's new blog with thoughts and extracts from various writings is at +
Other Articles are available at: (Personal growth, self help, writing, internet marketing, spiritual, 'spiritual writings' (how 'airey-fairey'), words of inspiration and money management, how boring now, craig!)

We hope that the following article (which is a lesson from our online writing course) may be informative and helpful to your e-zine readers, or on your web site. Hope this info may help you readers "out there in cyberspace". If it helps others "out there" in any way, then we're very happy.

"We share what we know, so that we all may grow."



"It's easy being a writer... the hardest part is figuring how to make a living, whilst one does so."

"I got sick and tired of waiting for writing success... so just carried on without it."
- anon

"It took me twelve long years of 'hard slog, blood, sweat and tears' to become an overnight success."
- "a nonymouse"

The invention of the World Wide Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Therefire, I sincerely believe that there has never been a better time in history for we (or is it us?) writers to making a comfortable living using amazing the tool, that is the internet.

Now it's so easy for writers, musicians and artists to put their "wares" up there in cyberspace for the world to see and judge the merit of our work for themselvers. Of course, we "arty farty types" usually need the help of "technogeeks" in this (the process of synergy, ie 1 + 1 = 111). I hope that these thoughts on writing for the medium of the WWW may be helpful to you, though the same principles also apply to writing in the "real world"...

Some commentators advise that if you want to be listened to, speak to them "in their language". I only partially agree (but then, I'm always breaking the rules!)... When I write articles for "the international market" of the net, I don't target particular countries and try to adapt my writing style. I've found that people around the world don't seem to mind the fact that I may use "funny" words or spelling - small details, like "s's" instead of "z's", color or long as the grammar is reasonably correct. I just try to write in my "natural style" - one in which I feel comfortable (seeing I was brought up in South Africa with British English) and suggest you "foreign" writers do the same. Incidentally, I used to put this short note at the end of my articles (but don't bother any longer)... "PS: Dear Americans, please excuse my"strange" British English spelling. Very Colonial! I just write and use my own style and spelling - one that I'm accustomed to (sounds funny that ending ]sentence n a "preppie"). I am quite happy for these articles to be used and distributed by other electronic and other magazines. If they help others out there in any way, then I'm happy." To sum up... My advice is just find your "natural style" by writing as you speak- as practice writing in your "natural style" breeds confidence. Then submit your articles to ezines and article announcement lists, like Shelley Lowery's Article Announce (the original and "flagship" of announcement lists), Publisher Network, Free Content, The Write Articles, Netwrite Publish Announce, Free Ezine Content, ArticleSubmission, Free Reprint Articles, FreeWrites, Read My Articles and Article Publish. All these lists do a great job of bringing writers and publishers together and we find this marketing method by far the most effective means of getting traffic to our various sites (and one thing then leads to another)... and best of all it costs nothing, but a little time and effort! Also submit your relevant and hopefully helpful articles (high quality, of course!) to high traffic and popular web sites for various article submissions. Web sites like (the most popular self help site on the www) and Marnie Pehrson's At the end of your article, use your resource box (or signature file) as a marketing tool (make it interesting and brief - "short and snappy" ) to draw people to view your web site, like bees to a honey-pot (that's a simile , btw).

Lately, all our marketing has been done through writing articles (on internet marketing, writing, money, self help and spiritual) and submitting them to the article announcement lists mentioned before. Often from there they get picked up by ezines with large readerships - from 10000 even ones with hundreds of thousands of subscribers. True! These big ezine publishers, like David Riklan's (, an excellent resource in the area of self help, btw, are continually looking for new and quality content, particularly ORIGINAL and valuable material that can help others "out there in the vast unchartered world of cyberspace". My advice is... Write about what you KNOW - your areas of knowledge and expertise, based on YOUR life and/or marketing experiences. We find this strategy of SHARING relevant and practical information most effective of all in drawing traffic to our various web sites... and best of all, it helps others "out there in the vast void/realm of cyberspace". By helping others you are helping yourself - what you give you get back far more. A great motive for you, eh! *

Here is my "dime's worth" (see learning "American English" , or at least your expressions already) on the subject of writing for an international audience on the world wide web. The Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Some commentators advise that if you want to be listened to, speak to them "in their language". I only partially agree (but then, as already mentioned, I'm always breaking the rules - story of my life!). Here are some other points in writing articles for the www:

Firstly, * Identify your target audience.

* Keep your title reasonably short.

* Keep your paragraphs short.

* Get to the point quickly (enough waffle with maple syrup, Craig!). As the great American writer Hemingway once noted, use "short, sharp (snappy) sentences". Enough "s's" for you. SHSSSSH...SHUDDUP!

* Target your article to your audience with "focussed information".

* Never use a big word, when a dimunitive will do.

* Use the occasional exclamation mark (!) to get your readers attention!

* Make sure your article flows properly. Re-read and re-read to get it flowing as best you can - with correct spelling, grammar and punctuation. (I've given up now!)

* Try to be concise.

* Be credible (big word, eh?) at all times. I try to write my articles in a "conversational style" with a dash or two of my weird humour. "Funny/peculiar"???

* Put some thought and effort into your heading (title) - again to get your reader's immediate attention.

* Use bullets in your lay-out - easy to read in point form...but be extremely security conscious, when "checking in" your articles. Bang bang! (oops, er sorry - bad taste in today's violent, yet "very PC" world).

* Conclude with a strong message. A message that summarises your article or gets your reader to take further action

* Offer a free report with your article - you can collect a list of adresses for marketing your products. Unfortunately, I can't do that, as I'm a "total non-techno" and rely totally on my "computergeek" friends and associates.

* Make sure your layout is good (not one of my strong points!), as this greatly enhances your prospects of getting published.

Finally and most importantly,

* Some prominent article writers say one should write differently to one's natural style, when writing for the web . I say, DON'T . Just write what comes naturally...and BE YOURSELF. Though you may have to be briefer than usual, if you are a "waffler", like this writer. People want immediate information online and have limited time usually - it's the instant coffee, sorry generation. The internet is such an amazing medium for communication. I've just submitted this article and it's been published almost instaneously (big word!) in a few places (even with my poor "lay-about" skills*). Take care in formatting your article to say 60 or 65 characters per line, as this greatly increases your likelihood of being published. So YOU TOO can write articles on your chosen subject in your internet marketing efforts. MORE WEB TRAFFIC = INCREASED SALES

In conclusion...

The world wide web is one of the most amazing developments in history as a tool for reaching a world-wide market at minimal cost.. and we are living in it's infancy. So. writers and internet marketers grab this moment in history well.

"Carpe diem" (seize the moment!) and "Write write!" Just GO FOR IT and most importantly, Have fun, as you slide down the razor-blade of life * Happy writing 'dem articles'

"total non-techno and non-geeky" Craig Lock
Eagle Productions Books*

* that's a metaphor, btw. P.S: On re-reading this short piece, found I used a lot of "eyes". Very "ego-centric" (big word). Sorry, but didn't know how to write it any other way based on my experiences!

As the ancient Chinese philosopher said so well, "A journey of a thousand miles starts with a ... broken fan belt and a flat tyre"... er sorry... a single step.

"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it."
- Johan Wolfgang Von Goethe (German philosopher)

Craig's blog with thoughts and extracts from various writings is at +

"A book is small enough to hold in your hand; but when you read it, the walls fall away and you're in a room as big as the world."

"A book is like a garden carried in the pocket."
- Chinese proverb

"Outside of a dog, a book is man's best friend.
Inside of a dog, it's too dark to read."
- Groucho Marx

Author's Bio: 

About the author:
Craig is a writer, who believes in (and loves) sharing information with a touch of humour, as well as encouraging and helping others to find their talents and gifts, to strive for and accomplish their dreams in life - whatever they may be.

The new online creative writing and publishing course.
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The various books that Craig "felt inspired to write" are available at and

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Craig's blog with thoughts and extracts from various writings is at +