When designing your newsletter always keep in mind the amount of time you can expect your reader to spend viewing your newsletter. Everyone today is information hungry, but still in a hurry. How you display your content within your newsletter can capitalize on this assumption.

What Information Should I Include in My Newsletter?

Obviously, this will depend on your business and the audience in which you are marketing, but here are three recommendations:

announcements: Include recent information about your company or products that impact your readers. For instance, you can include a link to an upcoming tradeshow where your company will be exhibiting or perhaps a seminar that your company will be sponsoring.

article: Include an article that relates to your products or services and helps your readers. It is also a great idea to develop a resource library that contains additional articles and provide a link for your readers so they can find more information on similar topics.

case Study: Provide an example of a client who has achieved significant results while using your products or services. This will help build credibility with your readers. Again, provide a link where your readers can view additional case studies.

Those are three essential items to include in your newsletter. If you add these, you are keeping your readers up to date on recent information about your products or services, including an article providing value on topics affecting them and by providing a case study you are proving to your readers that others are achieving success by using your products or services.

Making Your Articles Easier to Digest

Think of how we read newspapers; the same holds for how we understand the material on the web. We skim headlines looking for something that interests us and only then will we begin reading an article. We also stop to view photographs and any visual cues offering greater insight as to the information held within an article. I see far too many articles within newsletters that are very long (higher than 900 words). When writing your article try to keep it at 800 words or less and break each section into smaller, easy to read blocks with bolded headlines over each section. This will encourage your reader to skim your article and stop at each section they find interesting. If you are finding it impossible to trim your article merely find a good point within 800 or fewer words and provide a link to a webpage that contains the article in its entirety.

Sharing Your Newsletter with Others

Always give your readers a reason and a means by which to share your newsletter with others. By providing valuable and relevant content to your subscribers, they will be inclined to share this information with others by forwarding your newsletter. Email marketing software, like IntelliContact, provides a forward-to-a-Friend feature that inserts a link within the footer of your message allowing your readers to easily forward your newsletter. The goal is to reach out to as many as possible by providing valuable, relevant, timely content, and an easy way for your readers to share this information with others.

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Author's Bio: 

Mark Lamplugh is a fourth-generation firefighter and former captain with the Lower Chichester (PA) Fire Company. Mark is President of the board for the Institute for Responder Wellness. Mark owns Influence Media Solutions(www.influencemediasolutions.com) which is his own Marketing, Public Relations, Digital Marketing, Branding, Business Development and Social Media company. He advises companies such as Fountain Hills Recovery & Lionrock Recovery about first responder programs.. He just published his first book “Beginners Guide to Digital & Social Media” which is available on Amazon (www.bit.ly.com/amazonbooklamplugh). Mark is a professional advocate for the behavioral and mental health of firefighters and other first responders. He’s been involved in the creation of several responder specific treatment programs and is one of the leading experts in bringing these programs to responders. Lamplugh hosts his own talk show called "Firefighter Wellness Radio". He has published dozens of articles on responder wellness topics and is recognized by the American Acadamy of Experts in Traumatic Stress. He has helped hundreds of responders with getting help for behavioral & mental health issues. He can be reached for comment at ceo@influencemediasolutions.com