Is your mission big enough?

The problem with your mission, purpose, even your Why, is that it may still be small, self-focused, and therefore not very useful.

Mission based on the impact that you want to have includes others. An impact focus isn’t just about you, although it includes you. Your desires, longings, and things you find painful and want to change can all make their way into your mission.

What problem would you like to solve with your business?

What contribution can you make?

It’s that combination of what you want and what the world needs that creates the biggest, more powerful missions, and the most impact.

The problem with the world
Is that we draw the circle of our family too small.

~Mother Teresa

Are you drawing the circle of your impact too small?

You can change that.

Look at your business’ mission. Does it include others? How does what you do affect other people, communities, even the world?

Rewrite it so that you have the impact that you, and we, deserve.

Author's Bio: 

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.

Find Ursula on her podcast, Work Alchemy: The Impact Interviews where she interviews impactful entrepreneurs and leaders like Seth Godin and Marianne Williamson, and at for free resources for you and your business.

This article was originally published at and has been syndicated with permission.