Zinging along with Joe Sugarman

A great recording just posted and a Calgary Writing class comingrnHope you had a great week. One of the fun things I did recently was interview Joe Sugarman. If you don’t know Joe, you may have heard of his sun glass line “BluBlockers”? Many years ago, Joe was busy running a thriving ad agency when he ran into a line of unusual sunglasses. They were so unusual, he decided to test some unique marketing ideas he had. One thing led to another and, next thing you know, he was selling 300,000 pairs of glasses every single month! His line of glasses was a BIG success and allowed him to brand his name, while using direct response to make a mint in the advertising he did. Something happened a couple years ago that went under the radarrn…until the movie “The Hangover” came out. Next thing you know, people were running to buy BluBlocker sunglasses and a huge sales surge enveloped the company. Plus, it gave them an entirely new niche they could target. Joe shared some excellent information with me on this private call. Things like: * how to leverage unexpected media attentionrn* why luck has played a huge part in his recent sales surge…and how you can position yourself to experience more ‘luck’ * the single-most important tool in the entrepreneurs marketing toolkitrn* what technology has leveled the playing field for anyone running a small businessrn* how to find the hidden hook in your product or service (and the easiest place to start) * 6 of his success secrets that got him where he is today, and will help you fast track your business growth along the way) * one thing you can change in your ads that could double your response (as it consistently does for him, and it isn’t the headline) * the counter-intuitive system for breaking free of mediocre sales …and much more.