Articles by Anthony Mora

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articles: 61

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By Anthony MoraRecently published1 topic

How to Use the (New & Old) Media to Build Your Business and Land More Clients

In the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now all of that has changed, the floodgates have opened. The internet has not only changed what the media covers, it makes news. The media terrain has morphed.

Primary topic: Marketing Strategy

Marketing Strategy

956 views

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By Anthony MoraRecently published1 topic

The Small Business Marketing Success Secret

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. PR is a multi pronged process that includes traditional media, an online presence including blogs, sites and social media, byline articles, public speaking and establishing yourself as an expert in your field.

Primary topic: Marketing Strategy

Marketing Strategy

921 views

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By Anthony MoraRecently published1 topic

The 15 Most Important PR Questions

Time to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Each business is different, so you need to supply your own answers, but the following questions offer you a framework around which you can build your campaign.

Primary topic: Marketing Strategy

Marketing Strategy

902 views

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By Anthony MoraRecently published1 topic

Promoting your Art Utilizing PR

If you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you owe it to your art to get it seen and experienced. Have fun with it. Don’t just keep your creativity for your art; use it in your marketing. You owe it to yourself, your work and the public. The following are four PR tips to marketing you and your artwork.

Primary topic: Marketing Strategy

Marketing Strategy

898 views

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By Anthony MoraRecently published1 topic

When & How To Call The Media

You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order. The following are media follow up tips to review before making your calls.r

Primary topic: Marketing Strategy

Marketing Strategy

895 views

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By Anthony MoraRecently published1 topic

Why You Absolutely Do Need PR To Succeed

Public relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you should. The real question is how are you going to do that? Your best bet is to bring on a firm or media consultant who can chart your marketing course for you and launch your campaign. But whatever avenue you choose, the following points apply.

Primary topic: Marketing Strategy

Marketing Strategy

878 views

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By Anthony MoraRecently published1 topic

The True Value of Medical PR

As a physician, launching a PR and media relations campaign, you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those objectives are sound and can be accomplished through an effective public relations outreach. Every physician has his or her own needs and goals and it’s important to tailor each media campaign to achieve those specific aims.

Primary topic: Marketing Strategy

Marketing Strategy

851 views

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By Anthony MoraRecently published1 topic

The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

Primary topic: Marketing Strategy

Marketing Strategy

837 views

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By Anthony MoraRecently published1 topic

The Multidimensional PR Approach

Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

Primary topic: Marketing Strategy

Marketing Strategy

810 views

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By Anthony MoraRecently published1 topic

Why You Don't Know That- You Need PR

Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest more prospects, or broaden your target market? Then read on. Do You Need To: Sign more clients? Sell more products? Generate a better cash flow? Interest more prospects? Get in front of your target market? Establish your brand? Grow your business? Establish yourself as an expert in your field?r

Primary topic: Marketing Strategy

Marketing Strategy

803 views

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By Anthony MoraRecently published1 topic

Taking Your Business' Marketing In Your Own Hands – and Winning

There hasn’t seemed to have been much positive economic news for quite a while. Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. Wall Street is more akin to Vegas tha Main Street and you have a better chance in Vegas unless you’re one of the chosen.

Primary topic: Marketing Strategy

Marketing Strategy

778 views

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