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Barbara Spagnola/
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Articles by Barbara Spagnola

Browse published articles attributed to Barbara Spagnola, with full-archive search.

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By Barbara SpagnolaMay 2, 20081 topic

Postal Service Postcard Mailing Guidelines

The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into us

Primary topic: Marketing Strategy

Marketing Strategy

1,272 views

By Barbara SpagnolaApr 30, 20081 topic

Press Release Key Components: Who, What, When, Where And Why

Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of jou alism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can

Primary topic: Writing Tools

1,136 views

By Barbara SpagnolaApr 29, 20101 topic

Designing a High Impact Post Card

Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of

Primary topic: Success Principles

Success Principles

1,119 views

By Barbara SpagnolaApr 24, 20081 topic

Just the Facts Ma'am, Just the Facts

There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and commentary on what they believed happened. After a few minutes of listening to this extraneous information, Joe would interject his most famous line of dialogue, “Just the facts ma’am, just the facts.” As with Sergeant Fri

Primary topic: Writing Tools

1,099 views

By Barbara SpagnolaApr 29, 20081 topic

The Press Release Format

You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast This standard format is expected by every jou alist on your distribution list. It is a simple template that helps you to compose your press release. It ensures you have included the necessary informat

Primary topic: Writing Tools

1,060 views

By Barbara SpagnolaMay 2, 20081 topic

Tracking Your Media Coverage

Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any o

Primary topic: Writing Tools

1,040 views

By Barbara SpagnolaApr 30, 20081 topic

When To Use A Press Release

After two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual beach clean-up Saturday. How to do you get the word out to everyone in the community when you don’t have any budget for advertising? You are opening a brand new office in a different part of the City. You would like to invite the community for a grand opening celebration, but you don’t have the

Primary topic: Small Business Marketing

Small Business Marketing

949 views

By Barbara SpagnolaMay 5, 20081 topic

The Benefits Of The Postcard Campaign

Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Using postcards as a part of your overall marketing plan is the simplest and most cost effective method for communicating with new and current customers. They are the perfect tool for announcing a new store opening; offering special discounts or just enticing the reader to find out more about yo

Primary topic: Small Business Marketing

Small Business Marketing

918 views

By Barbara SpagnolaApr 24, 20081 topic

Repeat Mailings for More Business

Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective. Our example is that of a mosquito abatement company sending postcards to households in Florida, every two-three months starting in January. January is not a month when you would expect swarms of mosquitoes, even in Florida. There is n

Primary topic: Small Business Marketing

Small Business Marketing

902 views

By Barbara SpagnolaApr 23, 20081 topic

The First Steps in Starting an Association

The most fundamental part of living in any free society is the ability to organize to form groups of people with similar interests. Often these are called Associations although there are a whole host of other names used for them including: organizations, federations, alliances, institutes, guilds, societies, foundations, clubs, congresses, coalitions, centers, networks, unions, chambers, or bureaus. Regardless of the name they all have the same goal to serve the needs of thei

Primary topic: Business Start-up

Business Start-up

873 views

By Barbara SpagnolaApr 29, 20081 topic

Local Versus National Coverage

When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, newsletters, radio and television. You would also want to make sure the Press Release includes the actual dates you want the release published. If it is not published in a timely mann

Primary topic: Marketing Strategy

Marketing Strategy

862 views

By Barbara SpagnolaApr 29, 20081 topic

Planning Your Postcard Campaign

Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What do you hope to achieve from your postcard campaign? Do you want more sales, brand awareness or do you want to announce a new product or service to both potential and current clients? Who is your target audience? The more specific you can make your target audience the more successful your campai

Primary topic: Small Business Marketing

Small Business Marketing

858 views

By Barbara SpagnolaApr 23, 20081 topic

Publicity is Priceless!

How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press

Primary topic: Small Business Marketing

Small Business Marketing

804 views

By Barbara SpagnolaApr 22, 20081 topic

Starting A Nonprofit

A nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying for your tax exemption from the Internal Revenue Services. Everyday there are literally thousands of nonprofits being formed. The competition for money, volunteers, and other resources is huge. Your nonprofit will need to work hard to separate yourself from the masses Carefully consider the

Primary topic: Business Start-up

Business Start-up

793 views

By Barbara SpagnolaApr 24, 20081 topic

How to Create Postcard Content

You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you. As with your vacation postcards, the front of your business postcard should have an attention grabbing photograph or graphic, but it also needs an attention grabbing headline. It is important to

Primary topic: Marketing Strategy

Marketing Strategy

773 views

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