How Do You Define What a Good Mailing List Is? Part 2
Part 2nnMost people become discouraged and get hung up in the response rate. The response rate is irrelevant people. What relevant is how much money did you spend, and how much did you get back? It doesn't make any difference what the response rate is... it really doesn't matter how many calls you get. nnOf course it matters if you get none! But the easier it is to define your list . . . the easier the list is to get . . . the more calls you get but the less of those calls ar