The Secret to Sales Conversations When Price Doesn't Matter
If you're in business you've almost certainly heard "That's a lot of money. I don't know if I can afford that." I bet you'd prefer to hear "I don't care what it costs, fix it!" How do you help someone understand the value of what they are getting by working with you? How do you help them to see that you are worth the fees that you are asking for? How do you make the decision a no brainer even if you are asking for a lot of money? It's by making what you deliver vital to your client. Here's an example.