Why life coaching as a business is dead and why you need to change if you want to survive
Life coaching, as a money making business, is dead. That’s according to Nick Bolton, founder of the Smart School of Coaching. The day of the generic life coach has passed. The industry has matured; there’s a growing understanding of the role of a coach as a change maker not a be-all-things-to-all-people identikit. “Coaches who want to work in the personal coaching world, as opposed to the executive or corporate arenas where traditional coaching still functions effectively, are becoming change makers. Being just a life coach is not enough.” says Nick.