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Articles by Cheri Alguire

Browse published articles attributed to Cheri Alguire, with full-archive search.

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By Cheri AlguireJul 24, 20091 topic

What is your Value Proposition as a Real Estate Agent?

As a real estate agent, it is important to know your value. Your value is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every agent on the path of success must be able to answer the following question from a consumers point of view. (We all need to answer a version of this very basic question and answer it very, very well.) The question is: Why should a consumer work with you instead of another age

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

12,931 views3/5 (1)

By Cheri AlguireJul 14, 20091 topic

Real Estate Scripts: Buyer Objections

I am often asked, "What do you say when a buyer asks?" I always have an answer for every objection, but only because I use a method for analyzing every objection. Here is a list of common buyer objections and a quick follow-up statement for the buyer agent. They say: "I am too busy to make an offer or even look right now." You say: "I am just curious, is there a way you can schedule your week so you can home search for two hours? I don't want to see you lose the opportunity o

Primary topic: Real Estate

8,118 views2.5/5 (4)

By Cheri AlguireAug 13, 20091 topic

Real Estate Scripts - Potential Seller Objections

I am often asked, "What do you say when a potential seller asksâ¦?" I always have an answer for every objection, but only because I keep the objective of the conversation IN MIND at all times. Here is a list of common seller objections and a quick follow-up statement for the listing agent. They say: "I am going to try to sell it myself." You say: "I am just curious, how do you plan on marketing your home?" "â¦representing the buyer?" "â¦responding to buyer leads?" "â¦bein

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

4,973 views3/5 (1)

By Cheri AlguireAug 25, 20101 topic

Effective Presentations

Everything is coming together. You have prospected, contacted and now, finally you get to do your presentation. You have gathered all the information to present your product or service, but how do you do so in a way that is truly effective? Here are a few tips to help you do an effective presentation: Keep It Simple Keep the presentation informative, yet simple. You might know all the minute details on how your product or service works, but now is not the time to go into that

Primary topic: Brain Enhancement

Brain Enhancement

1,263 views4.5/5 (2)

By Cheri AlguireFeb 22, 20101 topic

TIME MANAGEMENT AND DELEGATION

By Cheri Alguire Remember the "best made plans of mice and men often go astray?" The old adage applies readily to your business plan if you do not manage your time effectively and/or delegate activities when needed. You can have the most inspirational vision, the tightest budget, the most sensible production plan, but if you donât have the time or resources (staff) to accomplish the goals, you are little better off than when you started. To better understand the importance

Primary topic: Time Management

Time Management

1,270 views5/5 (1)

By Cheri AlguireJun 30, 20091 topic

Lead Generation and Marketing Plans for Real Estate Professionals

In previous articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.) Once you have identified the WHO, you must set about a plan to communicate with them in order to capture that business. Donât neglect a single person within the target. If you have singled out a particular neighborhood, for example, every waiter from every

Primary topic: Marketing Strategy

Marketing Strategy

934 views3/5 (1)

By Cheri AlguireOct 21, 20091 topic

Budget: A Necessary Part of a Good Business Plan

By Cheri Alguire With the constant bad news about the economy, everyone is talking budget these days as if it were a new and exciting phenomenonâjust discovered! How to save a buck How to budget for a successful future How to make your dollar stretch the farthest The truth is that there is nothing new, trendy, or sexy about budgeting. A well-planned budget is simply the most practical aspect of your business planâand one of the most important. Itâs also not that much fu

Primary topic: Coach Training and Certification

Coach Training and Certification

1,648 views

By Cheri AlguireMay 20, 20091 topic

Niche Marketing Lesson for Your Business from a Burger Restaurant

Now in the current market and more than ever, you may be tempted to define your clients as any and every one who walks past you down the street. Everyone needs a place to live, right? Concerns over the economy and a desperate need for lead generation may persuade you to apply the salt-shaker method of marketing: sprinkle it all over and hope that something sticks! But this panic-mode thinking could be the biggest mistake you make all year, resulting in wasted time, money and

Primary topic: Marketing Strategy

Marketing Strategy

3,932 views

By Cheri AlguireSep 15, 20091 topic

Real Estate Scripts: FSBO Objections

I am often asked, What do you say when a For Sale By Owner seller says [asks] ...? I always have an answer for every FSBO objection, but only because I have the advantage of both knowledge and skill over the FSBO seller. Here is a list of common FSBO seller objections and a quick follow-up statement for the listing agent." They say: "I'll save money. I won't have to pay realtor commissions." You say: "Well, you may save a portion of the commissions; did you know that over 90%

Primary topic: Real Estate

3,485 views

By Cheri AlguireApr 22, 20091 topic

Why Did the Dog Cross the Road?

nnn nnn In ancient times, lessons were taught via stories told around the campfires at the end of the day. The wise elders would tell and retell fables that turned into modern stories such as "The Hare and the Tortoise" where the moral of "slow and steady wins the race" is taught to children (and adults) through animal characters. nnWhen my kids were little, these kinds of stories were in books. Today, I hear of parents who use iPods with stories on them to "read" to their ki

Primary topic: Attitude and Perspective

Attitude and Perspective

2,744 views

By Cheri AlguireMay 18, 20101 topic

Time for a Fresh Start

by Cheri Alguire The tax credit has almost expired, now what? Well, the good thing is that it is SPRING! I saw some flowers off the trail on a recent hike. It reminded me how much I love Spring. I love the fresh starts. Beginning all over again. It's like hitting the refresh button. And now that we are finally getting some good news about the economy, maybe it will be time for some of those old stall leads to finally buy or sell. Spring is always a good time to check in with

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,527 views

By Cheri AlguireJun 3, 20091 topic

What is Your Value Proposition and Why Do You Need One?

YOU know how special you are. YOU know that you outshine the competition. The question is: does your potential client?nnHelping clients understand the value you provide to them is essential in prospecting and keeping business. Letâs face it: consumers have plenty of YOU to choose from, and national research shows that they see very little difference among you. It is therefore up to you to be able to articulate and to demonstrate what it is that makes you their best choice;

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,334 views

By Cheri AlguireJun 8, 20101 topic

What Kind of Business are you in?

by Cheri Alguire PSST.Â We are in the People Business, not the Houses Business.rnDo you believe that?Â Now it is true that you do have to have a working knowledge of home basics.Â If you don't know what a water heater looks, like or the difference between a Rambler and a Split, you may have some challenges being in this industry.Â However, having a background in structural engineering won't help you either, unless you have clients to work with. I am sure you have heard the ol

Primary topic: Coach Training and Certification

Coach Training and Certification

1,187 views

By Cheri AlguireJul 29, 20091 topic

What is Your Value Proposition as a Small Buisness?

As a super small business owner, it is important to know your value. Your value is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every business owner on the path of success must be able to answer the following question from a consumer's point of view. (We all need to answer a version of this very basic question and answer it very, very well.) The question is: Why should a consumer work with you i

Primary topic: Entrepreneurs

1,129 views

By Cheri AlguireApr 28, 20091 topic

How is your âBusynessâ Doing?

n How is your Busyness Doing? n n No, I did not mean âBusinessâ but if you tell me how your âBusynessâ is, I bet I can tell how your Business is doing. We too often spend far too many hours attending the busy-work of the business, which leaves us a day late and a dollar short of our goals.n nn n What is on your to-do list for today? Are these items that will get you closer to your goals, or are they just things that you HAVE to do. I can almost bet that if you are get

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,057 views

By Cheri AlguireNov 22, 20101 topic

5 Reasons to Send Holiday Cards

The Holidays are approaching. There is a never ending to do list that seems to get multiplied this time of year. Is sending Holiday Cards something that should make that list? As a business coach, I say, YES! Sending greeting cards, including Holiday Cards is a way to show your appreciation and send well wishes to your clients. In fact, here are 5 reasons to make sure sending cards makes your Holiday to do list this year:rn rn1. Show how much you care: The act of sending a ca

Primary topic: Business Networking

Business Networking

924 views

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