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Articles by David Carleton

Browse published articles attributed to David Carleton, with full-archive search.

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By David CarletonRecently published1 topic

How Small Business Owners Can Avoid “Crisis Marketing” by Creating a Local Business Marketing Strategy

A few weeks ago I received phone call from a local business in San Diego. He told me that he’d been reading me blog and receiving my Local Business Marketing Success newsletter for years and found the information helpful. He then proceeded to tell me that sales at his company had declined steadily over the 4 years and now he was fearful that he may have to shut it down due to a lack of customers.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,188 views2.7/5 (3)

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Get More Out of Your Marketing with Google Trends

Google Trends is an online service that is based on searches performed in the Google search engine; in other words, it is excellent for keyword research and brainstorming possibilities that will take your online presence to the next level. It will show you how popular certain keywords or keyword phrases are, which is powerful information for any search engine optimization (SEO) campaigns.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

874 views3/5 (2)

By David CarletonRecently published1 topic

Website Makeover: 6 Secrets to Turn Website Visitors into Qualified Leads!

Imagine what your business would be like if you could generate 50-500 qualified leads a month from your website. If it isn’t doing that now and doing it on a consistent basis then it’s not working hard enough. Unfortunately very few websites accomplish that goal. Why? Because many small business websites were created by designers, friends, relatives or “techies” not marketers. Your website should be more than just an online brochure, it should be a lead generating machine!

Primary topic: Social Networking and Social Media

Social Networking and Social Media

859 views3/5 (1)

By David CarletonRecently published1 topic

Local Business Marketing Strategy For Small Business - How to Combine and Automate Online Lead Generation and Offline Follow Up

Generating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some companies "giving away the farm" just to generate cash flow, you have to spend even more time with prospects talking about the value of your products and services.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,589 views

By David CarletonRecently published1 topic

5 Proven Strategies of Generating Qualified Leads

Lead generation is the “lifeblood” of all business. Without a continuous stream of qualified prospects, many businesses just won’t make it in highly competitive markets. Unfortunately, you’ll never find that lead until you learn how to market your business better. But, if you're using the traditional marketing and lead generation methods out there today, then you're working twice as hard for half the results. Here are a few ideas to generate leads used successfully by a variety of industries: 1.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,583 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy – Guerrilla Marketing Strategies to Drive More Traffic and Convert More Leads

OK, so store or website traffic is down and a lot of consumers have slowed or completely stopped buying non-essential products like home improvement, hot tubs, new cars, etc. and many of the other products you sell. Unless you are ready to throw in the towel, and close up shop, it’s time to start finding new ways to drive prospects to your store. According to some estimates, the average consumer is exposed to about 3000 advertisements per day. So in order to capture your prospects attention, you must offer something unique. Here are a couple of unique ideas to think about.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,522 views

By David CarletonRecently published1 topic

Local Business Marketing - How to Dominate Page One On Google With Video Marketing

Take a look at these amazing facts about YouTube... • If YouTube were a country it would the #3 populated in the world • YouTube is the second largest search engine on the planet • YouTube gets 1 billion views a day • 20 hours of video are uploaded to YouTube every minute

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,360 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy – Get Found Using Google Places

Some studies suggest that as much as 70% of all Internet searches are for local products and services. Google has apparently taken notice of this and over the last few months has changed and updated some of the ways they return search results, placing more emphasis on local. One of the most exciting for small business owners is Google Places. Google Places is a FREE local business listing service and Google has already created these sites for almost 50 million businesses around the world.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,241 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 7 Secrets to Stay Focused and Grow Your Business

Secret #1 - Create an image of your final business goal and write it down. The bottom line here is that if you haven't got a final destination or goal, it's hard to plot a course. So take the time to create an image of your business goal and create a plan to get there. All great athletes and successful business people, visualize their final destination. Take time to visualize and keep your perspective.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,208 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy and Internet Marketing For Local Small Business - Link Buliding

Small Business Marketing Strategy - What Is Website Link Building And How Can It Help My Small Business Many business people have a standard question about small business marketing strategy - What is website link building and how can it help my small business. Website link building is the process of visiting other websites, things like blogs and forums and social media sites, and making a relevant and helpful posting including a link back to your own website.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,195 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Starting a Social Media Marketing Plan

1 - Are you Ready and Committed to Your Social Media Marketing Plan?

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,183 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 5 Tips For Increasing Your Website Traffic On A Small Budget

When people are starting their online businesses, they need to drive traffic to their websites. However, in most cases, people do not have the money to pay for advertising. There are many ways to driving traffic to a website, depending on your budget and the time you have available to work on building your online business. This article lists the most powerful and low cost ways to generate traffic to your website.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,167 views

By David CarletonRecently published1 topic

Local Business Marketing - SEO Terminology - 5 Terms You Should Know

One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I'll list some of the most common terms and will try my best to give you "geek free" definitions. 1. SEO SEO stands for "Search Engine Optimization." This is a set of techniques and processes used by a SEO Specialist to improve your website's rankings in the search engines for a particular set of keywords, or keyword phrases.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,159 views

By David CarletonRecently published1 topic

Local Business Marketing - The Importance Of Building Quality Backlinks

If you've studied SEO for any length of time, you know that there are things you must do to your webpages themselves, called "on page optimization," and things exte al to your website, called "off page optimization." While there are a number of tactics that fall into the off page optimization category, the most important is the building of quality backlinks. A backlink occurs whenever an image, a piece of text, or your full website url is linked "back" to your site from some other.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,156 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy – What Are Backlinks and Why Do They Matter?

The most important thing you can do for your website’s local business marketing strategy and search engine optimization is to build backlinks. Backlinks are links from other websites that lead back to your site. They serve two purposes: 1. They get more people to see your website by following the links 2. They get your site the love of the search engines

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,156 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 7 Surefire Ways to Kill Your Business

Knowing what to do to keep your business running smoothly is important, but knowing what mistakes to avoid is essential to making sure your business thrives. #1--Working "In" Instead of "On" Your Business Straight from Michael Gerber's book - The E- Myth Revisited, the biggest mistake that most entrepreneurs make is "majoring in the minors." In other words...not paying enough attention to the things that really matter the most to your success.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,121 views

By David CarletonRecently published1 topic

San Diego Local Business Marketing Strategy - Website Makeover Analysis and SEO Audit: Keeping Up with the Changes in Local Business Marketing

Do you need a website makeover analysis and SEO audit? Has your website had the same layout for the past few years? Does the design of your website support all of your local business marketing goals? These are just a few of the questions you might consider when you are thinking about doing a bit of a website makeover.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,103 views

By David CarletonRecently published1 topic

Local Business Marketing - Website Factors That Affect SEO

Search Engine Optimization is generally comprised of two distinctly different activities... optimizing the website itself , referred to as "on page" optimization, and increasing the authority of the website in the eyes of the search engines, referred to as "off page" optimization. While both strategies must be employed for best effect, most SEO Consultants begin with the on page optimization work before beginning their off page optimization efforts.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,095 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - What is Social Media Marketing and How is it Different Than Traditional Marketing Strategies?

Ever get an e-mail from a friend or colleague asking you to joi LinkedIn™ but didn't know what it was or why they were asking you to join? Did you know that Facebook™ and MySpace™ are more than just websites that high school and college kids spend their time on? Have you ever heard of Twitter™ and Squidoo™ ? If these words or websites are not in your current marketing vocabulary, then you and your company are missing out on one the most important Internet phenomena since e-mail.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,090 views

By David CarletonRecently published1 topic

Local Business Marketing - Common SEO Mistakes To Avoid

While there are a variety of SEO mistakes to avoid, these three can be the difference between a nice surge in website traffic and having your website trapped in a virtual "black hole." 1. Keyword stuffing So, you've done your keyword research and have found three really great keyword phrases to optimize a page of your site. You've added the phrases to your "meta page title" and plan to add them to your "meta keywords" list too.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,088 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Why Video is Important to Your Website and Social Media Marketing

If you think that your website and social media marketing campaigns can do without video, think again. Did you know that one video is equivalent to about 1.8 million words of content in the eyes of the viewer? Or that 46% of all internet users watch at least one video per month (with the average number of videos per person per month being 33? How about the fact that 100 million people view videos online daily? Need a more sales-orientated number?

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,080 views

By David CarletonRecently published1 topic

San Diego Local Business Marketing - Common Search Engine Optimization Mistakes

Effective Search Engine Optimization is really not that difficult but it does take a bit of knowledge and a keen attention to detail. Here are three commo SEO mistakes to avoid: 1. Choosing the wrong keywords. Each page of your website should be optimized for a handful of keyword phrases. This helps your page get found whenever someone uses a search engine to search for a keyword phrase you've optimized for.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,068 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - How To Get Raving Fans On Facebook

Do you remember that movie 'Field of Dreams' with Kevin Costner, where a voice tells him, 'If you build it, they will come?' So, he builds a baseball diamond in a cornfield and eventually the Chicago Black Sox show up. Well, unfortunately it doesn't work quite that way with Facebook. Even if you create an awesome fan page in a popular niche, there's no guarantee that you'll wake up tomorrow morning to find it filled with raving fans. You have to do a little bit more than build it. Let Everybody Know

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,058 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Monitor Your Success with Google Analytics

Google Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version. For a majority of users, the basic version should be good enough to get the information you need.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,046 views

By David CarletonRecently published1 topic

Local Business Marketing - SEO Tips For Small Business Owners

While there are a variety of ways to increase targeted website traffic, every business owner should consider optimizing their website for the search engines. Instead of putting all of your eggs in one basket, it's best to drive website traffic through several sources. This way, you can cast a wider net, resulting in more traffic, and track the efficacy of each source.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,032 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 3 Ways to Market Your Business Website…for Free!

Everybody knows that the best local business marketing strategy is a free one. What if there was a way for you to advertise your business's website without spending anything at all? Well, there are actually lots of easy ways to do that. Here are 3 ways to market your business website without spending a nickel. Tell the World with a Press Release Write your own press release and let the world know about your latest products and services. Press releases are a tried and true method for getting the word out. There are two avenues – offline and online.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,010 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Restructuring the Way Your Website Should Think About SEO

A few years ago, Search Engine Optimization (SEO) could be neatly defined by just about anyone in the industry. The optimization process could be broken up into “on page SEO” and “off page SEO,” with most of the industry focusing on “on page” while passing the “off page” stuff to the web designers. How SEO Used to Be (And for Some, Still Is)r

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,009 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 6 Ways To Drive Targeted Traffic To Your website

Although it is important to generate high volumes of traffic to a website, it is important for this Local Business Marketing Strategy that the traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website. Since promoting your website can take some effort and money, you don't want to just anyone to visit your site. Instead, you only want people who would be interested in what you have to offer.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,008 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Build a Loyal Social Following with Google+

Google+ (called “Google Plus”) is Google’s social networking site. It is currently the 2nd largest social networking site (Facebook is #1), which makes it an essential component for online marketing. With hundreds of millions of user accounts, Google+ is growing quite impressively not only as a social networking site, but as a powerful business tool as well.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

1,006 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - The Truth About Google Places & Why It's So Important

If you've got a local business, it's time to get on Google Places, claim your listing and start optimizing it. Google Places isn't just a passing fad. It's the future of how we'll search for local businesses. Let me take that back – it's not the future; it's already happening now. A Look At The Numbers

Primary topic: Social Networking and Social Media

Social Networking and Social Media

993 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Social Media Marketing and How Engagement Sells

Social media marketing has been building a head of steam for the past decade. Today, social media platforms are an undeniable outlet for any company, organization or individual that wants to reach the masses, no matter how big or small they are. The fact of the matter is, when you want to sell an idea, good or service, you have to be where your audience is. Today, that simply means you have to be on social media. Period. Why Does Social Media Marketing Work?r

Primary topic: Social Networking and Social Media

Social Networking and Social Media

992 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Learn How to Create Sales Generating Systems!

No matter what you sell, how high the retail price, what time of year or how bad the economy is, people are still buying big-ticket items - houses, cars, Boats, ATVs, and yes-even your products and services. Are they buying as many as last year. Maybe not. Are they buying less expensive models than they used to? Could be. Are there fewer buyers on the market right now? Probably. So what!

Primary topic: Social Networking and Social Media

Social Networking and Social Media

990 views

By David CarletonRecently published1 topic

San Diego Local Business Marketing Strategy - The Importance of Keywords in Your SEO Strategy

Keywords are vital to your local business marketing online success. Your goal is to organically (naturally) rank high in Google and in other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords will play an important role in those. When you conduct keyword research, you’re doing it to learn how your prospective customer is utilizing search engines to find the information or products that they want. You then take the words (and phrases) and use them on your site, to ensure it’s relevant for your target audience.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

969 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Cost Effective Lead Generation

Use cheap guerrilla marketing tactics to turbo charge your lead generation efforts I have 3 definitions of guerrilla marketing: 1. The “stuff” you used to do to get sales or find clients when you first started your business. 2. The “stuff” you used to do before you became “successful” and your marketing budget grew. 3. The way you’d spend your time, money and resources if I cut your marketing budget by 80%

Primary topic: Social Networking and Social Media

Social Networking and Social Media

968 views

By David CarletonRecently published1 topic

San Diego Local Business Marketing Strategy - Importance of Mobile Websites for Local Businesses

Before we purchase anything these days we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product in question. Certainly for any business to succeed it must ensure that it can provide information that its potential customers will want. Certainly in the last few years the importance of mobile websites for local businesses has grown quite substantially.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

967 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Have You Heard about Google My Business?

Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main local business marketing strategy for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed and verified your listing on one of the previous platforms, the information should have been automatically updated to Google My Business.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

944 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 12 Top Traffic Conversion Secrets

Getting viewers who click and pass on is no more productive than window shoppers at the mall and this local business marketing strategy can help. You make money online when you capture that traffic and convert the “lookers” into “buyers.” Sounds simple, right? Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can use for a local business marketing strategy:

Primary topic: Social Networking and Social Media

Social Networking and Social Media

943 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Google My Business: Overview & Tips for Small Businesses

What is Google My Business? Google My Business is Google’s new local listing platform; replacing Google+ Local and Google Places. This brand new system is a useful local business marketing strategy that makes it easier for local businesses and brands to update and manage their business information across Google Search, Google Maps, and Google+. As a result, they can connect with more consumers who are looking for their product, service, or company. What Should You Do Now?r

Primary topic: Social Networking and Social Media

Social Networking and Social Media

923 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - Stay Up-to-Date with Google Alerts

Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more - Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web content is posted on your topics of choice. This includes news articles, social media, blogs, web pages, and more – as long as they match the search term you set up, you will be notified. Google Alerts is a great local business marketing strategy.r

Primary topic: Social Networking and Social Media

Social Networking and Social Media

915 views

By David CarletonRecently published1 topic

San Diego Local Business Marketing Strategy - A Few Ways Small Businesses Can Build Their Online Presence

Since the introduction of the internet all businesses (large and small) now have access to more prospective customers than ever before. No longer are they limited to those who live close to them but have access to customers around the world. Once online they can immediately connect and communicate with potential customers through social networking and interactive sites. Of course they need an online presence. In this article we will provide some easy ways of how small business can build an online presence. Way 1 - Social Networking

Primary topic: Social Networking and Social Media

Social Networking and Social Media

914 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - 6 Myths of Social Media Marketing

With the advent of such websites as LinkedIn, Facebook, MySpace, Twitter, etc. many are calling Web 2.0 the Social Media Revolution. It's time to demystify social media marketing Social Media Myth #1 - Social Sites Are Just For Teenagers Nothing could be further from the truth. While there are some sites like MySpace and others that were originally created to cater exclusively to teenagers, many of them are now attracting older participants.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

910 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy – How to Make Search Engines Love Your Website

Use this excellent Local Business Marketing Strategy on your website. The search engines aren’t really so picky. They just like websites with good content and some activity going on. If you’re trying to court the search engines and win their precious love, there are just a few basic things you need to make sure you’re doing. High Quality Backlinks is a Useful Local Business Marketing Strategy

Primary topic: Social Networking and Social Media

Social Networking and Social Media

888 views

By David CarletonRecently published1 topic

Local Business Marketing Strategy - “Fast Lane” Marketing Strategy - Create Your Own Referral Network

Do you want to get into the “fast lane” for increasing your sales? Creating a successful referral network may just be the strategy that can get you there. I've seen this one marketing strategy revolutionize many companies. A referral network is a group of businesses that offer complimentary products and services to a group of people who share the same buying interests.

Primary topic: Social Networking and Social Media

Social Networking and Social Media

885 views

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