Talbots’ Trudy Sullivan personifies Executive Presence
Rebranding implies excitement. With Supermodel Linda Evangelista as the new face of retailer Talbots, excitement is an understatement. I say this because, to paraphrase garment industry jargon, Talbots delivers the goods. Behind every signature red door, there’s a savvy mix of merchandise. It’s this extraordinary range of clothing that reinforces the new image. Linda may “bring ’em in the door,” but only the right clothes will produce sales.