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Articles by Fabienne Fredrickson

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By Fabienne FredricksonRecently published1 topic

6 key elements to include in your new client welcome package

Your welcome package sets your clients up for working with you in a number of important ways. If done correctly, it does the following: - Establishes boundaries - Sets up expectations - Provides rules - Explains the best way to work with you - Answers frequently asked questions Providing this welcome package to clients will help them understand what is expected of them and eliminate miscommunication. In addition, it will hopefully help you avoid problems that can crop up without this kind of documentation.

Primary topic: Marketing Strategy

Marketing Strategy

1,893 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Be Willing To Do What Others Aren’t: Take Action, In Spite Of

Sometimes, you just KNOW there’s something you need to take action on to take your business forward. However, if you’re anything like me, you’ve gotten stopped in the past, even when it’s something you KNOW will create big results. You procrastinate, you tidy up your office, get another cup of coffee, ANYTHING to not get it done. Ever have that happen to you? There are different reasons why you may be stalling from taking action. It could be that you don’t know the next steps, that you’re not sure how to move forward.

Primary topic: Marketing Strategy

Marketing Strategy

1,474 views4/5 (4)

By Fabienne FredricksonRecently published1 topic

Make A Decision And “The Way” Will Show Up

I’ve discovered something really interesting in terms of human behavior over the last 3 years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… People SAY they want something very badly, that they want a change, and theoretically, that they’d do anything to get it. But when the rubber meets the road, it’s a totally different story.

Primary topic: Marketing Strategy

Marketing Strategy

1,379 views3.5/5 (6)

By Fabienne FredricksonRecently published1 topic

A SINGLE Focus Will Help You Attract More Clients (In More Ways Than One)

"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl Jung You've heard a lot more about the Law of Attraction recently. For nearly 10 years, I've been using it consciously to create my ideal business, on a daily basis, in addition to disciplined marketing strategies. With anything in life, if you don't KNOW where you're going, you'll either eventually get lost or it'll take you a long time to get there, much longer than necessary.

Primary topic: Marketing Strategy

Marketing Strategy

1,375 views3.6/5 (5)

By Fabienne FredricksonRecently published1 topic

Become The ONE With The Flashlight In A Dark Cave (You’ll Never Be Without Clients)

While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life . When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in line, I still wait ten minutes for a table, and I’m seeing people STILL buying a lot. In fact, to put it in perspective, our business has made more just last month than most people make all year. What “economy”? I’m telling you this to point out to you that the MEDIA wants you to be scared.

Primary topic: Marketing Strategy

Marketing Strategy

1,322 views3.6/5 (5)

By Fabienne FredricksonRecently published1 topic

10 Steps of a Compelling Sales Page

Here’s your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less. About the idea of cloning you - This is what I share with my clients who have gotten to the point that they’re at full practice capacity and now they can’t make more money or get more clients because they are at full capacity.

Primary topic: Marketing Strategy

Marketing Strategy

1,534 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

You’ve gotta TOUCH your clients more often (to be more Client Attractive)

Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths. The question? How often do I need to reach out to my prospective clients and clients? The answer? A minimum of 25 times a year, preferably 52 or more times a year. Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall. 52 or more times a year??? I’m not kidding.

Primary topic: Marketing Strategy

Marketing Strategy

1,156 views3.7/5 (6)

By Fabienne FredricksonRecently published1 topic

Overcoming Your Perfection Paralysis in Marketing

Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done.

Primary topic: Marketing Strategy

Marketing Strategy

1,418 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Clients Want Easy Shortcuts

I’m convinced that everyone’s really just looking for a shortcut. Over the last 11 years of working with clients privately and in groups, the more I offer my products and services, the clearer I am that we all just want an easier way out. Well, not because we’re lazy; it’s more that we’re completely overwhelmed.

Primary topic: Marketing Strategy

Marketing Strategy

1,398 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Become The ONE With The Flashlight In A Dark Cave (You’ll Never Be Without Clients)

While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in line, I still wait ten minutes for a table, and I’m seeing people STILL buying a lot. In fact, to put it in perspective, our business has made more just last month than most people make all year. What “economy”? I’m telling you this to point out to you that the MEDIA wants you to be scared.

Primary topic: Marketing Strategy

Marketing Strategy

1,312 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Are You Blaming Others Because You Don’t Have Enough Clients?

"The more you say to yourself, ‘I am responsible,’ the stronger, better and finer a person you become. And every part of your life will improve at the same time." -Brian Tracy

Primary topic: Marketing Strategy

Marketing Strategy

1,280 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Authentic Marketing (And Success) Require You to Look Within

Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, every day, every minute, every second, with every breath. Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business.

Primary topic: Marketing Strategy

Marketing Strategy

1,439 views4/5 (2)

By Fabienne FredricksonRecently published1 topic

Get Out There in a BIG Way with Warm Letters

When I ask people who say they don’t have enough clients what they do to market themselves, I’m often (really often) surprised to hear that they only 1) put up flyers in the neighborhood, 2) talk to people at parties about what they do (whenever they do go to a party) or 3) go to a networking group once in a while (“but the reaso I don’t really go that often is because it doesn’t work to get me clients.”) What do you think I’m thinking? Exactly. They’re keeping themselves a secret. No wonder they don’t have a full practice.

Primary topic: Marketing Strategy

Marketing Strategy

1,217 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Your Mental Attitude Dictates Your Number of Clients AND Income

“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” -Thomas Jefferson You may be working your tail off to market your business and yet you’re still wondering why it hasn’t “happened” yet. I’ve seen this happen thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren’t showing up.

Primary topic: Marketing Strategy

Marketing Strategy

1,329 views3/5 (5)

By Fabienne FredricksonRecently published1 topic

9 steps to find and connect with joint venture partners

Joint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact them? Follow this step-by-step guide to find and connect with powerful joint venture partnerships easily.

Primary topic: Marketing Strategy

Marketing Strategy

1,195 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

15 ways to repurpose content and add more value

As a busy entrepreneur, you are probably creating articles, programs and teleclasses to provide value and attract more clients. But did you know your materials have more life to them than a one-time use? To make the most of your productivity, you want to find ways to leverage these creations to get even more out of them. I’m going to share a number of the ways you can repurpose your materials to make them work harder for you. 1. Combine blog posts to create an ebook 2. Record yourself reading your ebook to make an audio product

Primary topic: Marketing Strategy

Marketing Strategy

1,171 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

8 steps to create a value-packed 2-hour workshop

What’s great about having a proprietary system is that it becomes what I call an “Accordion Talk” where you could deliver a 25-minute talk or two hours or a full day. It all depends on how much time you have for the presentation. The key is to provide a lot of content and value so the audience feels like they want to work with you, but – not give away the “how”. Follow this template and you can stretch it to fill as much time as you have for the workshop.

Primary topic: Marketing Strategy

Marketing Strategy

1,142 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

6 Ways To Creating a Talk Title That PULLS Clients In Like Crazy!

I’ve often said that the 3 best ways to attract clients quickly and consistently are: 1. consistent networking, 2. a stay-in-touch vehicle such as an ezine, and 3. a Client Attractive signature talk. What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.

Primary topic: Marketing Strategy

Marketing Strategy

1,131 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

You Don’t Need to Learn MORE to Get Clients

“What you have to give is enough – if you give it with all your heart. ”rn-Chieko N. Okazaki For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and they were all drinking it: the I’m Not Enough Yet fruit punch. Here are some of the things I heard from some clients and workshop participants.

Primary topic: Marketing Strategy

Marketing Strategy

1,133 views3.5/5 (4)

By Fabienne FredricksonRecently published1 topic

9 simple tips for creating videos that sell

It’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust factor. To make the most of it, here are nine suggestions to create videos that sell: 1. Keep it short. Most video should be only a couple of minutes, which is enough to connect and get your message across.

Primary topic: Marketing Strategy

Marketing Strategy

1,113 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Be yourself and you will get more clients

Some solopreneurs go for their goals and Client Attraction assignments with amazing zest and enthusiasm. They’re the I-know-what-I-want-just-give-me-the-tools-and-let-me-at-‘em-Fabienne type of folks. Nothing gets in the way and they just get things done. The majority of folks, however, at one point or another, get stopped in their own marketing tracks.

Primary topic: Marketing Strategy

Marketing Strategy

1,111 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

3 fast and easy ways to make Client Attraction a priority

Are you having trouble squeezing Client Attraction activity into your work schedule? If you already have a job or a growing practice, it might be tough. So how do you make time for the recommended hours you need to attract new clients? 1. What can you put the “pause button” on in your daily activities? I guarantee there are things you do that are not serving your clients or attracting new ones either. These time drains may include: - Checking and responding to email - Personal phone conversations - Surfing the web - Bouncing between tasks

Primary topic: Marketing Strategy

Marketing Strategy

1,096 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Continually add more value and attract more clients

If you’re anything like me, you’re being bombarded with ezines and emails that continually try to sell you something. Sometimes a particular ezine even arrives on a daily basis, and truthfully, I sit there at my desk, wondering why I subscribe, so much so that I often unsubscribe just as fast as I sign up for them.

Primary topic: Marketing Strategy

Marketing Strategy

1,096 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Clear the Decks and Get Rid of the “Leaks” in Your Day

How much time per day should you really allocate for marketing? I recommend that my clients spend up to 4 hours of marketing per day the first 6 months to a year in business or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per week, if that. No wonder they’re having trouble attracting new clients!

Primary topic: Marketing Strategy

Marketing Strategy

1,093 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

8 super simple ways to quickly grow your e-mail list

If your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang! 1. Put your previous business contacts on the list. Even if you are doing something completely different, colleagues will be curious how and what you are doing. 2. Add your holiday card list to your list. Let your friends and family know what you are up to as well. They are likely to be supportive so don’t miss out on sharing your news with this close group.

Primary topic: Marketing Strategy

Marketing Strategy

1,092 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

5 ways to improve your communication to get more clients

You may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined a number of times to get it working just right. Or you may need to repeat the message several times for it to sink in. Try these five ways to improve communication and help networkers and prospects grasp your service more quickly.

Primary topic: Marketing Strategy

Marketing Strategy

1,088 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

3 fast and easy marketing methods when starting a new business

If you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to jumpstart your business and get the traction you need to begin building. 1. Meet new people through networking

Primary topic: Marketing Strategy

Marketing Strategy

1,070 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Become a client magnet by outsourcing

If you want to start making more being self-employed while having more time off, it’s crucial to outsource, delegate, and systematize different parts of your business, even if you’re a beginner. Let’s face it, it takes a lot to make your solo-business a Client Attraction machine, but even more so if you’re doing it all on your own.

Primary topic: Marketing Strategy

Marketing Strategy

1,068 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

8 fast ways to get more prospects in the door

Whether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start up or relatively new business. So how can you fill your calendar with enough consultations to convert a good percentage to clients? Here are eight ways to attract plenty of initial consultations and keep them flowing.

Primary topic: Marketing Strategy

Marketing Strategy

1,067 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

3 Ways Your Compelling Story Gets You Clients

Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do.

Primary topic: Marketing Strategy

Marketing Strategy

1,064 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Are you client attractive or repellent?

When you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and desperation are not attractive for bringing in new clients. In fact these two states of being are client repellent! If you feel these negative emotions you might be pushing clients away. Why is this true? It’s simple – if you need them more than they need you, they will not trust you.

Primary topic: Marketing Strategy

Marketing Strategy

1,064 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

How to create an authentic call to action to attract clients

When you are speaking live or conducting a free teleclass, you want to finish with a strong call to action for your audience. Years ago I created a formula that I’ve used successfully as a call to action that is authentic and pulls prospects towards you. There are three main components to this call to action.

Primary topic: Marketing Strategy

Marketing Strategy

1,026 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Does Your Voicemail Get You Clients? Time to Change That!

If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen. It can even be as “little” as using your outgoing voice mail as a Client Attraction tool.

Primary topic: Marketing Strategy

Marketing Strategy

2,355 views3/5 (1)

By Fabienne FredricksonRecently published1 topic

Break Down Their 5 Most Common Objections and You’ll Sign On More Clients

“A desire can overcome all objections and obstacles.” -Anonymous You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to deal with objections. What’s the nature of objections, anyway? I believe most people simply have limiting beliefs of some sort; old conditioning that often keeps them from succeeding. It may be fear of failure, fear of success, fear of being ripped off, fear of overwhelm, etc.

Primary topic: Marketing Strategy

Marketing Strategy

1,156 views4/5 (2)

By Fabienne FredricksonRecently published1 topic

Are you afraid of marketing, for fear of growing TOO fast?

Do you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction techniques we’re implementing together. Actually, it was the OPPOSITE.

Primary topic: Marketing Strategy

Marketing Strategy

989 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Avoid Price Resistance by Focusing on ROI

Here’s your weekly strategy tip for getting more clients, making more money, scaling your business and really just multiplying your presence and your income and sharing your – as I call it – sharing your brownies in a big way.

Primary topic: Marketing Strategy

Marketing Strategy

986 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Create great results by doing more of what you’re good at

Today’s strategy tip for multiplying your results in your business, is about getting you to be a much more productive in your market so that you make a lot more money. I was just on the phone with a client of mine yesterday, a Sapphire client who lives abroad, and we were talking about bringing in lots of new revenue in the next quarter, and we started talking about, “What is it that you do now that creates really good results?” I wanted her to see that she creates some of the best results in terms of more clients and leverage and more money in her business from very specific things.

Primary topic: Marketing Strategy

Marketing Strategy

985 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Be strategic with your time when leading a group program

If you are just starting to run group programs, finding the right time slot may feel like a challenge. Sometimes my clients want to please everyone, so they ask the group that is forming what are the best times for them. What I have found as a rule of thumb is that whenever you ask for a consensus, you open up a huge can of worms that you never can close for two reasons. “Be strategic with your time while leading a group program to ensure everyone can participate and get value.”

Primary topic: Marketing Strategy

Marketing Strategy

954 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Make Your Message Irresistible and Clients Will Flock to You

“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed. So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer.

Primary topic: Marketing Strategy

Marketing Strategy

1,155 views3/5 (4)

By Fabienne FredricksonRecently published1 topic

The Difference betwee Salad and Garbage (and How it Affects Your Number of Clients)

“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING.

Primary topic: Marketing Strategy

Marketing Strategy

1,577 views3/5 (2)

By Fabienne FredricksonRecently published1 topic

Abandon The Sinking Ship Client: Work With ALREADY Successful Clients (They Need You Too)

In recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work with and why you should too. For years, I’ve attracted a whole host of clients, many of them startup entrepreneurs who were in desperation mode and needed to be saved. These people needed clients BADLY and looked to me to hand them a life-raft to stay in business.

Primary topic: Marketing Strategy

Marketing Strategy

1,298 views4/5 (1)

By Fabienne FredricksonRecently published1 topic

Steps to resolve your inner conflict about money

Do you feel there is something in the way of earning a living from using your talents? Some of my clients struggle with making money based on doing what they call “God’s work”. There is this conflicting feeling among many people doing spiritual and healing work that they shouldn’t make money this way or that they should give this work away. Or, perhaps you’ve been doing all the mindset work, thinking “I want money, I want clients, I want money, I want clients…” but it’s not coming to you. And you are not generating the income you want and need to cover your expenses and live well.

Primary topic: Marketing Strategy

Marketing Strategy

850 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

Get Past Procrastination: My 5 Steps to Getting It ALL Done

Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don’t want to ignore them (if you do, your pipeline of prospects will be empty in 6 months, or less). Procrastination creeps its ugly head in my business every now and then.

Primary topic: Marketing Strategy

Marketing Strategy

1,202 views3.5/5 (2)

By Fabienne FredricksonRecently published1 topic

Stop Planning, Forget The “How”, Just Go For It!

The last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to play a bigger game. These are related to issues of safety, not rocking the boat, and self-doubt as to whether we really CAN play a bigger game in life and business. But then, if this weren’t enough, there’s yet another thing that is likely to stop a lot of people right in their tracks.

Primary topic: Marketing Strategy

Marketing Strategy

1,418 views3/5 (2)

By Fabienne FredricksonRecently published1 topic

What All Millionaire-Entrepreneurs Have In Common (It’s Way Simpler Than You Think)

Quote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones.

Primary topic: Marketing Strategy

Marketing Strategy

1,220 views4/5 (1)

By Fabienne FredricksonRecently published1 topic

Getting Out There In A Bigger Way Means Overcoming Your Fear of Criticism

QUOTE: “Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine… And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” -Marianne Williamson During a Mastermind session over a year ago, I got clear on the ONE obstacle that was standing between me and tripling my business past the 7-figure mark.

Primary topic: Marketing Strategy

Marketing Strategy

1,385 views3/5 (2)

By Fabienne FredricksonRecently published1 topic

Determine the Viability of Your Target Audience BEFORE You Begin Marketing

Ok, so you’ve identified your ideal client profile. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people? You can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult. Here are some questions to ask yourself (be a hard grader): Can you find them easily?r

Primary topic: Marketing Strategy

Marketing Strategy

1,138 views4/5 (1)

By Fabienne FredricksonRecently published1 topic

Create a conversational elevator speech for holiday socializing

Your elevator speech is the way you succinctly explain what you do for people you meet at networking events. You share just enough information to encapsulate what you do and spark interest among the men and women you talk with. The point is to get the conversation going, right?

Primary topic: Marketing Strategy

Marketing Strategy

739 views5/5 (1)

By Fabienne FredricksonRecently published1 topic

The 7 Surefire Signs of Clients to Avoid

You’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if they niche themselves too much, they’ll narrow down their prospective client pool too much.

Primary topic: Marketing Strategy

Marketing Strategy

1,119 views4/5 (1)

By Fabienne FredricksonRecently published1 topic

The Scavenger Hunt of Client Attraction (The Formula For Attracting Miracles In Your Business)

QUOTE: “My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment.” – Oprah Winfrey An amazing thing transpired this week during my Mastermind meeting with my clients.

Primary topic: Marketing Strategy

Marketing Strategy

1,543 views2.5/5 (2)

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