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Articles by Fabienne Fredrickson

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Showing 101–150

By Fabienne FredricksonRecently published1 topic

You don’t need a fancy website to get clients

If you are just starting your practice, you may feel like you are stuck in a vortex of confusion about your marketing and what comes first. For example, so many clients have asked me, “How can I get out there when I don’t have my website yet? Not having a finished website can keep people from establishing a brand, getting a logo designed, printing up business cards, and more. When everything hinges on a completed and working website, it seems like nothing else can move forward. But, this is a big fallacy for people and I say this lovingly – it is total nonsense.

Primary topic: Marketing Strategy

Marketing Strategy

1,162 views

By Fabienne FredricksonRecently published1 topic

How to align your mindset with attraction to close more sales

Have you noticed you are attracting interest in your business, but somehow you’re not getting more clients? When this happens to people, there is usually something we call a “chaotic vibration” going on.

Primary topic: Marketing Strategy

Marketing Strategy

1,161 views

By Fabienne FredricksonRecently published1 topic

Why Clients Sometimes Back Out and What to Do About It

Sometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work.There’s nothing more frustrating. Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to the reason they’re backing out. Once you know, you can respond accordingly. It’s important to examine what’s REALLY going on and get down to the real reason why they’re not going forward with working with you. In my experience, it often boils down to the following:

Primary topic: Marketing Strategy

Marketing Strategy

1,161 views

By Fabienne FredricksonRecently published1 topic

Three powerful ways to follow up and warm up prospects

There are so many ways to follow up with potential clients. Some are less direct than others, but still help you build a relationship and stay in touch with prospects. I’m going to share three of the easiest ways to warm up prospects and stay in touch. 1. Your Irresistible Free Offer and ezine

Primary topic: Marketing Strategy

Marketing Strategy

1,147 views

By Fabienne FredricksonRecently published1 topic

How to introduce spirituality into your business

Years ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality.

Primary topic: Marketing Strategy

Marketing Strategy

1,146 views

By Fabienne FredricksonRecently published1 topic

Walk Your Talk (and You’ll Naturally Attract Clients)

Not many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the marketplace. If you are a seriously overweight, out-of-breath personal trainer or a consultant whose own company is struggling to succeed, you’re probably not going to attract many clients, no matter what you say or do.

Primary topic: Marketing Strategy

Marketing Strategy

1,144 views

By Fabienne FredricksonRecently published1 topic

To Turn More Prospects Into Paying Clients, You Must Give Them Options

When I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “this is what I charge, take it or leave it.” So people would either take it or leave it. Then I realized that clients work in a different way. Many people like options (I do too). They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium or large. There’s also some psychology to it.

Primary topic: Marketing Strategy

Marketing Strategy

1,143 views

By Fabienne FredricksonRecently published1 topic

If you want to grow your business, bring on an assistant

If you want to grow your business, hands-down, you need an assistant. And by “grow,” I really mean “make more money.” Oh, I know what you’re thinking! “I don’t make enough money to hire an assistant yet. That’s just not something that I can do right now.” I know you’re thinking this because I thought the same thing too, at first. I resisted working with a Virtual Assistant (VA) for over a year. Then I tried it because I didn’t have any other choice. I was so busy working on client projects and actually seeing clients that I didn’t have time to market my business.

Primary topic: Marketing Strategy

Marketing Strategy

1,136 views

By Fabienne FredricksonRecently published1 topic

Create “continuity” packages instead of one session at a time

One of the major complaints new clients of mine had before working with me is that, although they are sometimes able to attract a sufficient number of clients, the clients are not sticking around long enough for the person to make money or really help them. What happens is, they spend most of their working hours attracting new clients, as opposed to working with their existing clients and bringing them results. I don’t blame them. If clients didn’t work with me on a continuous basis, I’d have to work much harder tha I do now to make sure my new prospects list was much longer.

Primary topic: Marketing Strategy

Marketing Strategy

1,130 views

By Fabienne FredricksonRecently published1 topic

Get Clear On Your Niche And Expertise

“I don’t know the key to success, but the key to failure is trying to please everybody.”rn- Bill Cosby No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get really specific on what makes you an expert in your field. A niche doesn’t always have to do with a particular type of client. Rather, it sometimes has to do with a particular situation you solve or some THING or RESULT at which you are considered an expert.

Primary topic: Marketing Strategy

Marketing Strategy

1,129 views

By Fabienne FredricksonRecently published1 topic

Think BIGGER About What’s Possible for You and Get Out of Your OWN Way!

I once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that ...

Primary topic: Marketing Strategy

Marketing Strategy

1,129 views

By Fabienne FredricksonRecently published1 topic

Get more clients with a great elevator speech

Getting clients through networking is important for you to succeed in your own business, no matter what level you’ve reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on “what to say” and “how to say it.” And that means you can easily make people’s eyes glaze over, which is NOT good for Client Attraction. Time to change that! The first thing for you to think about is your objective for networking. Ideally, there are two desired outcomes: to inspire an ideal client to want to work with you and begin the processr

Primary topic: Marketing Strategy

Marketing Strategy

1,128 views

By Fabienne FredricksonRecently published1 topic

Be Known for One Thing

What is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality. When I was first starting out in business when I had my nutrition business, I saw people who would say, “Oh, I’m a holistic nutritionist but I also do Reiki and I also do jujitsu and I also do bach flower remedies and I teach yoga.” That’s great but they would try to communicate what they did and people just didn’t really get it.

Primary topic: Marketing Strategy

Marketing Strategy

1,127 views

By Fabienne FredricksonRecently published1 topic

How to Hire Effectively

Today’s article strategy is how to hire effectively. I want to be really transparent with you on this topic. We hired our first full time, in-person employee three years ago and she’s still with us, which is so great. However, a lot of the people that we hired afterward are no longer working for our company. That’s because we hired very ineffectively. They were all lovely people, they just weren’t the right people.

Primary topic: Marketing Strategy

Marketing Strategy

1,127 views

By Fabienne FredricksonRecently published1 topic

One Secret To Dramatically Increase Referrals (and Get More Clients)

To dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” on how your practice has grown or new services that you provide. The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a fr

Primary topic: Marketing Strategy

Marketing Strategy

1,114 views

By Fabienne FredricksonRecently published1 topic

Quickly Establish Credibility with Your Compelling Story

Everyone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too. What is a Compelling Story? Many entrepreneurs can actually point to a specific, defining moment or a series of determining events that brought them to where they are today. This is the foundation supporting your achievements which can provide you with instant credibility among your prospects.

Primary topic: Marketing Strategy

Marketing Strategy

1,111 views

By Fabienne FredricksonRecently published1 topic

Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)

It’s a phenomenon that happens to most people in business for themselves after a few years. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. They’re WILLING to do what it takes, and they do it often (most of them). But after a few years, they begin to rest on their laurels, they get lazy, and after a while, they stop doing what they used to do to get clients.

Primary topic: Marketing Strategy

Marketing Strategy

1,104 views

By Fabienne FredricksonRecently published1 topic

You Gotta Be RUTHLESS About Your Time (How to Get It ALL Done)

Clients are always so curious about how I manage to get it all done. And it’s no wonder because now that I see it all down on paper, it does seem like a lot. But, before you think I’ve got it all figured out, let me be very transparent with you. I have a crazy number of emails in my inbox, many of which need answering. And every so often, a few things fall through the cracks. Hey, I’m human after all, but I’m better off tha I’ve ever been before.

Primary topic: Marketing Strategy

Marketing Strategy

1,104 views

By Fabienne FredricksonRecently published1 topic

To Market or Not To Market: The Double-Edged Sword of Self-Promotion

Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do?

Primary topic: Marketing Strategy

Marketing Strategy

1,102 views

By Fabienne FredricksonRecently published1 topic

How to create a business card that gets you clients

You can have a business card that’s useless or one that gets you clients. Which do you want? Your business card should be considered a serious sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.

Primary topic: Marketing Strategy

Marketing Strategy

1,089 views

By Fabienne FredricksonRecently published1 topic

How to get more mileage from your content

Your newsletter, if done well, takes a good amount of time to write, design the visual presentation and then send out. That’s why finding additional ways to leverage that content to attract clients is a smart business strategy.

Primary topic: Marketing Strategy

Marketing Strategy

1,089 views

By Fabienne FredricksonRecently published1 topic

How to project your annual income from service and product sales

Are you working on your business plan and trying to project your sales and potential income? Let me share the way we do this. For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, or new direction we’re going to take to grow the business and get clients. The next step is to map out our revenue plan, which includes: - Deciding on program timing and putting the events on a calendar.r

Primary topic: Marketing Strategy

Marketing Strategy

1,088 views

By Fabienne FredricksonRecently published1 topic

How to attract clients by not being perfect

Have you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you say and do and be the kind of person who “walks your talk,” let me share a little secret. You do not have to be perfect. Nor do you need to have every single thing figured out.

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

How to Create Focus Time in Your Day

I believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it whether growing it for you means getting more clients and making more money or if it means leveraging it and multiplying it by leaps and bounds. You need to create some focus time in your business to make that happen. When I say to people, “Try to create at least four hours per day for marketing or growth or development,” I hear lots of shrieks, “Ah, how can I do that? I’m so busy.”

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

Speaking is One of the Best Ways to Attract Ideal Clients

I would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them. Here’s why: When you’ve already done the work of figuring out who your ideal clients are and what their problems are, there’s no better way to pull them in than by giving a workshop or seminar about that very topic and how to solve it.

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

Track Where Your Best Clients Come From

Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center Of Influence, or a referral from a client. It’s important to see where your clients have come from, so that you can do more of the same.

Primary topic: Marketing Strategy

Marketing Strategy

1,083 views

By Fabienne FredricksonRecently published1 topic

Four ways video can help you market your business

Video is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are three ways to use video to help market your business. 1. Your Website’s Home Page

Primary topic: Marketing Strategy

Marketing Strategy

1,079 views

By Fabienne FredricksonRecently published1 topic

Here's Why You're Not Making Enough In Your Business

I see this time and time again with entrepreneurs: A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in.

Primary topic: Marketing Strategy

Marketing Strategy

1,079 views

By Fabienne FredricksonRecently published1 topic

Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)

Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important ...

Primary topic: Marketing Strategy

Marketing Strategy

1,077 views

By Fabienne FredricksonRecently published1 topic

Stop Doing Everything Yourself

Today’s article is about how to stop doing everything yourself in your business. No matter what level of business you’re in – you need the right resources and systems to grow your business to the next level.

Primary topic: Marketing Strategy

Marketing Strategy

1,077 views

By Fabienne FredricksonRecently published1 topic

Attract clients and stay in touch with a high content, high value ezine

Your ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ezine also keeps you top-of-mind with people in your database who are potential clients. And it helps you promote new products and programs, again working to convert those readers into clients and customers.

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views

By Fabienne FredricksonRecently published1 topic

How to Delegate

Today’s Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best.

Primary topic: Marketing Strategy

Marketing Strategy

1,070 views

By Fabienne FredricksonRecently published1 topic

Using Social Media to get more clients

Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!

Primary topic: Marketing Strategy

Marketing Strategy

1,068 views

By Fabienne FredricksonRecently published1 topic

How to structure your signature talk to get clients

You are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for creating a hard-working signature talk that helps you get clients.

Primary topic: Marketing Strategy

Marketing Strategy

1,067 views

By Fabienne FredricksonRecently published1 topic

How I personally stay grateful

You can’t just sit on the sofa and think positively and then have things come your way. I mean, you’ve got to take SOME action to make things happen. But sometimes, focusing on what to DO next means that you have to keep track of what’s going on. I’ve noticed in the past couple of years that when I use the tool I’m about to share with you, I make a LOT more money and get a LOT more opportunities coming my way because I actually keep track of things and NOTICE what’s coming in. Here’s what I mean.

Primary topic: Marketing Strategy

Marketing Strategy

1,066 views

By Fabienne FredricksonRecently published1 topic

How to Create Systems in Your Business

I want to talk to you today about systems. Systems are crucial if you want to multiply your business and get to the next level. Whether you are just starting out, ramping up or you’re in a place where you’re needing some serious leverage, I want you to think about how things get done in your business. Most likely right now you have a self-generated business, whereby if YOU don’t start something yourself, or generate it, it doesn’t get done.

Primary topic: Marketing Strategy

Marketing Strategy

1,065 views

By Fabienne FredricksonRecently published1 topic

Three reasons why a Get Acquainted Call beats a free consultation

When you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really about. Instead I recommend offering a “Get Acquainted Call.” Here are three reasons why this is a much better approach to get clients:

Primary topic: Marketing Strategy

Marketing Strategy

1,062 views

By Fabienne FredricksonRecently published1 topic

Fish Where the Fish Are

To get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results. When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw some 4 lines to create a pie with 8 slices.

Primary topic: Marketing Strategy

Marketing Strategy

1,060 views

By Fabienne FredricksonRecently published1 topic

Let Prospects into Your ‘Life’ and They’ll Bang Down Your Door To Become Clients

Earlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt.

Primary topic: Marketing Strategy

Marketing Strategy

1,059 views

By Fabienne FredricksonRecently published1 topic

You MUST Say Yes To The Business (And In-come) Within Your Reach

QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? There was a point in time when I curiously observed this with colleagues, students and Mastermind Clients of mine.

Primary topic: Marketing Strategy

Marketing Strategy

1,057 views

By Fabienne FredricksonRecently published1 topic

Five one-minute videos that drive business and help you get more clients

Are you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these five short videos and watch your conversion rates rise. Most importantly, make sure you end each video with a specific call to action so viewers know exactly what you want them to do next.

Primary topic: Marketing Strategy

Marketing Strategy

1,054 views

By Fabienne FredricksonRecently published1 topic

Three ways to increase early registration for live events

When you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep prospects from attending. Since, we experimented with charging a fee for our smaller events. We learned that people who pay are much more likely to attend the program versus a simple RSVP.

Primary topic: Marketing Strategy

Marketing Strategy

1,054 views

By Fabienne FredricksonRecently published1 topic

How to Handle Client Objections

Here’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of resistance – perhaps it’s a question, perhaps they’re not sure. If they didn’t have some reservations, some questions, they would have already signed up with you.

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

It’s Not Procrastination, It’s Fear of Rejection (Get Past it and Get Marketing)

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was ...

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

Should I put my prices on my website?

There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available. However, when you have a service that might be pricier, I have found it’s better to not reveal your fee online and instead, go over packages during a “Get Acquainted” call.

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

How to organize your videos to attract clients

Using video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it provides many more search results about you and what you offer.

Primary topic: Marketing Strategy

Marketing Strategy

1,050 views

By Fabienne FredricksonRecently published1 topic

Why it makes sense to charge more for some of your services

Sometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at it. Reframe How You Look at the Value of Your Knowledge. You need to reframe how you are thinking about this. You are putting a price tag on the full value you offer. While this may feel awkward, this is how many businesses are structured and services are priced.

Primary topic: Marketing Strategy

Marketing Strategy

1,048 views

By Fabienne FredricksonRecently published1 topic

Five best practices for group programs that rock

Are you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met different needs. Each time I delivered the program, I changed things here and there to improve them.

Primary topic: Marketing Strategy

Marketing Strategy

1,047 views

By Fabienne FredricksonRecently published1 topic

How to Get Out of Your Marketing Rut

Today I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has shifted and you’re seeing that not as many clients are coming in.

Primary topic: Marketing Strategy

Marketing Strategy

1,044 views

By Fabienne FredricksonRecently published1 topic

Four ways to get clients at a speaking gig when self-promotion isn’t permitted

Speaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Some speaking engagements won’t allow you to sell your services from the platform. However, these are still excellent opportunities to get in front of your ideal clients. So how do you get clients when you aren’t allowed to pitch your business?

Primary topic: Marketing Strategy

Marketing Strategy

1,043 views

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