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Articles by Fabienne Fredrickson

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Showing 101–150

By Fabienne FredricksonRecently published1 topic

How to project your annual income from service and product sales

Are you working on your business plan and trying to project your sales and potential income? Let me share the way we do this. For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, or new direction we’re going to take to grow the business and get clients. The next step is to map out our revenue plan, which includes: - Deciding on program timing and putting the events on a calendar.r

Primary topic: Marketing Strategy

Marketing Strategy

1,088 views

By Fabienne FredricksonRecently published1 topic

How to attract clients by not being perfect

Have you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you say and do and be the kind of person who “walks your talk,” let me share a little secret. You do not have to be perfect. Nor do you need to have every single thing figured out.

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

How to Create Focus Time in Your Day

I believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it whether growing it for you means getting more clients and making more money or if it means leveraging it and multiplying it by leaps and bounds. You need to create some focus time in your business to make that happen. When I say to people, “Try to create at least four hours per day for marketing or growth or development,” I hear lots of shrieks, “Ah, how can I do that? I’m so busy.”

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

One Secret To Dramatically Increase Referrals (and Get More Clients)

To dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” on how your practice has grown or new services that you provide. The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a fr

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

Speaking is One of the Best Ways to Attract Ideal Clients

I would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them. Here’s why: When you’ve already done the work of figuring out who your ideal clients are and what their problems are, there’s no better way to pull them in than by giving a workshop or seminar about that very topic and how to solve it.

Primary topic: Marketing Strategy

Marketing Strategy

1,087 views

By Fabienne FredricksonRecently published1 topic

Track Where Your Best Clients Come From

Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center Of Influence, or a referral from a client. It’s important to see where your clients have come from, so that you can do more of the same.

Primary topic: Marketing Strategy

Marketing Strategy

1,083 views

By Fabienne FredricksonRecently published1 topic

Four ways video can help you market your business

Video is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are three ways to use video to help market your business. 1. Your Website’s Home Page

Primary topic: Marketing Strategy

Marketing Strategy

1,079 views

By Fabienne FredricksonRecently published1 topic

Here's Why You're Not Making Enough In Your Business

I see this time and time again with entrepreneurs: A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in.

Primary topic: Marketing Strategy

Marketing Strategy

1,079 views

By Fabienne FredricksonRecently published1 topic

Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)

Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important ...

Primary topic: Marketing Strategy

Marketing Strategy

1,077 views

By Fabienne FredricksonRecently published1 topic

Stop Doing Everything Yourself

Today’s article is about how to stop doing everything yourself in your business. No matter what level of business you’re in – you need the right resources and systems to grow your business to the next level.

Primary topic: Marketing Strategy

Marketing Strategy

1,077 views

By Fabienne FredricksonRecently published1 topic

Attract clients and stay in touch with a high content, high value ezine

Your ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ezine also keeps you top-of-mind with people in your database who are potential clients. And it helps you promote new products and programs, again working to convert those readers into clients and customers.

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views

By Fabienne FredricksonRecently published1 topic

3 fast and easy marketing methods when starting a new business

If you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to jumpstart your business and get the traction you need to begin building. 1. Meet new people through networking

Primary topic: Marketing Strategy

Marketing Strategy

1,070 views

By Fabienne FredricksonRecently published1 topic

How to Delegate

Today’s Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best.

Primary topic: Marketing Strategy

Marketing Strategy

1,070 views

By Fabienne FredricksonRecently published1 topic

Become a client magnet by outsourcing

If you want to start making more being self-employed while having more time off, it’s crucial to outsource, delegate, and systematize different parts of your business, even if you’re a beginner. Let’s face it, it takes a lot to make your solo-business a Client Attraction machine, but even more so if you’re doing it all on your own.

Primary topic: Marketing Strategy

Marketing Strategy

1,068 views

By Fabienne FredricksonRecently published1 topic

Using Social Media to get more clients

Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!

Primary topic: Marketing Strategy

Marketing Strategy

1,068 views

By Fabienne FredricksonRecently published1 topic

8 fast ways to get more prospects in the door

Whether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start up or relatively new business. So how can you fill your calendar with enough consultations to convert a good percentage to clients? Here are eight ways to attract plenty of initial consultations and keep them flowing.

Primary topic: Marketing Strategy

Marketing Strategy

1,067 views

By Fabienne FredricksonRecently published1 topic

How to structure your signature talk to get clients

You are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for creating a hard-working signature talk that helps you get clients.

Primary topic: Marketing Strategy

Marketing Strategy

1,067 views

By Fabienne FredricksonRecently published1 topic

How I personally stay grateful

You can’t just sit on the sofa and think positively and then have things come your way. I mean, you’ve got to take SOME action to make things happen. But sometimes, focusing on what to DO next means that you have to keep track of what’s going on. I’ve noticed in the past couple of years that when I use the tool I’m about to share with you, I make a LOT more money and get a LOT more opportunities coming my way because I actually keep track of things and NOTICE what’s coming in. Here’s what I mean.

Primary topic: Marketing Strategy

Marketing Strategy

1,066 views

By Fabienne FredricksonRecently published1 topic

How to align your value with your pricing

Have you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Yet, you can stay with your pricing structure so long before you need to change things, especially if your calendar is getting full. That’s a sure sign it’s time for a fee hike. When I started to really fill my practice, I raised my prices as frequently as every couple of months.

Primary topic: Marketing Strategy

Marketing Strategy

1,066 views

By Fabienne FredricksonRecently published1 topic

How to Create Systems in Your Business

I want to talk to you today about systems. Systems are crucial if you want to multiply your business and get to the next level. Whether you are just starting out, ramping up or you’re in a place where you’re needing some serious leverage, I want you to think about how things get done in your business. Most likely right now you have a self-generated business, whereby if YOU don’t start something yourself, or generate it, it doesn’t get done.

Primary topic: Marketing Strategy

Marketing Strategy

1,065 views

By Fabienne FredricksonRecently published1 topic

3 Ways Your Compelling Story Gets You Clients

Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do.

Primary topic: Marketing Strategy

Marketing Strategy

1,064 views

By Fabienne FredricksonRecently published1 topic

Are you client attractive or repellent?

When you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and desperation are not attractive for bringing in new clients. In fact these two states of being are client repellent! If you feel these negative emotions you might be pushing clients away. Why is this true? It’s simple – if you need them more than they need you, they will not trust you.

Primary topic: Marketing Strategy

Marketing Strategy

1,064 views

By Fabienne FredricksonRecently published1 topic

Three reasons why a Get Acquainted Call beats a free consultation

When you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really about. Instead I recommend offering a “Get Acquainted Call.” Here are three reasons why this is a much better approach to get clients:

Primary topic: Marketing Strategy

Marketing Strategy

1,062 views

By Fabienne FredricksonRecently published1 topic

Fish Where the Fish Are

To get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results. When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw some 4 lines to create a pie with 8 slices.

Primary topic: Marketing Strategy

Marketing Strategy

1,060 views

By Fabienne FredricksonRecently published1 topic

Let Prospects into Your ‘Life’ and They’ll Bang Down Your Door To Become Clients

Earlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt.

Primary topic: Marketing Strategy

Marketing Strategy

1,059 views

By Fabienne FredricksonRecently published1 topic

You MUST Say Yes To The Business (And In-come) Within Your Reach

QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? There was a point in time when I curiously observed this with colleagues, students and Mastermind Clients of mine.

Primary topic: Marketing Strategy

Marketing Strategy

1,057 views

By Fabienne FredricksonRecently published1 topic

Five one-minute videos that drive business and help you get more clients

Are you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these five short videos and watch your conversion rates rise. Most importantly, make sure you end each video with a specific call to action so viewers know exactly what you want them to do next.

Primary topic: Marketing Strategy

Marketing Strategy

1,054 views

By Fabienne FredricksonRecently published1 topic

Three ways to increase early registration for live events

When you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep prospects from attending. Since, we experimented with charging a fee for our smaller events. We learned that people who pay are much more likely to attend the program versus a simple RSVP.

Primary topic: Marketing Strategy

Marketing Strategy

1,054 views

By Fabienne FredricksonRecently published1 topic

How to Handle Client Objections

Here’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of resistance – perhaps it’s a question, perhaps they’re not sure. If they didn’t have some reservations, some questions, they would have already signed up with you.

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

It’s Not Procrastination, It’s Fear of Rejection (Get Past it and Get Marketing)

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was ...

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

Should I put my prices on my website?

There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available. However, when you have a service that might be pricier, I have found it’s better to not reveal your fee online and instead, go over packages during a “Get Acquainted” call.

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

To Attract More Clients, Plug Into Your Purpose

If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably. After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this: 1. We get bored. 2. We get complacent or lazy. 3.

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Fabienne FredricksonRecently published1 topic

How to organize your videos to attract clients

Using video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it provides many more search results about you and what you offer.

Primary topic: Marketing Strategy

Marketing Strategy

1,050 views

By Fabienne FredricksonRecently published1 topic

Why it makes sense to charge more for some of your services

Sometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at it. Reframe How You Look at the Value of Your Knowledge. You need to reframe how you are thinking about this. You are putting a price tag on the full value you offer. While this may feel awkward, this is how many businesses are structured and services are priced.

Primary topic: Marketing Strategy

Marketing Strategy

1,048 views

By Fabienne FredricksonRecently published1 topic

Five best practices for group programs that rock

Are you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met different needs. Each time I delivered the program, I changed things here and there to improve them.

Primary topic: Marketing Strategy

Marketing Strategy

1,047 views

By Fabienne FredricksonRecently published1 topic

How to Get Out of Your Marketing Rut

Today I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has shifted and you’re seeing that not as many clients are coming in.

Primary topic: Marketing Strategy

Marketing Strategy

1,044 views

By Fabienne FredricksonRecently published1 topic

Four ways to get clients at a speaking gig when self-promotion isn’t permitted

Speaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Some speaking engagements won’t allow you to sell your services from the platform. However, these are still excellent opportunities to get in front of your ideal clients. So how do you get clients when you aren’t allowed to pitch your business?

Primary topic: Marketing Strategy

Marketing Strategy

1,043 views

By Fabienne FredricksonRecently published1 topic

Three low cost tips to turn your website into a client generating machine

Your website is more than an electronic brochure with your compelling story and information about your products and services. If it’s well designed and set up, your website should be a client generating machine! Here are three simple strategies you can implement to help you generate a lot more clients easily.

Primary topic: Marketing Strategy

Marketing Strategy

1,043 views

By Fabienne FredricksonRecently published1 topic

How to get past the fear of rejection when closing the sale

For some people, facing the fear of rejection that is possible on the get-acquainted call can be daunting. You may be so focused on dreading the potential of rejection that conducting the call itself becomes difficult. I understand how this can happen and have a couple of suggestions to help you look at what’s happening in a new and more powerful way.

Primary topic: Marketing Strategy

Marketing Strategy

1,042 views

By Fabienne FredricksonRecently published1 topic

How to choose your niche as a new coach

As a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn. I’m going to let you off the hook for a short time. I once heard Thomas Leonard, the founder of CoachU and Coachville say “Coach 100 clients and then you will find out what your niche is.” So for right now, you can decide NOT to pick a niche.

Primary topic: Marketing Strategy

Marketing Strategy

1,039 views

By Fabienne FredricksonRecently published1 topic

The best way to get client referrals

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t think you actually need to give an incentive in order for happy clients to give you referrals. I believe that deep down in their hearts, they want to give you referrals. This is especially true if they’ve gotten good value from you and if they feel you’ve taken great care of them.

Primary topic: Marketing Strategy

Marketing Strategy

1,039 views

By Fabienne FredricksonRecently published1 topic

Get More Clients by Letting Prospects Become Voyeurs

Whether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And let’s not forget People Magazine—yes, I read it religiously every week. Why are we obsessed with this as a culture? It’s the human interest. It’s finding out about OTHER people’s lives, the intricacies, the quirky little details, the strange ways of being. Sometimes we’re looking to see how DIFFERENT others’ lives are. Perhaps we’re aspiring to be like them, or maybe we’re ridiculing them.

Primary topic: Marketing Strategy

Marketing Strategy

1,033 views

By Fabienne FredricksonRecently published1 topic

Five perfect tasks for your new virtual assistant

Most small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more done faster. You may not know right away what tasks your VA should handle, but you would love for this service to somehow pay for itself.

Primary topic: Marketing Strategy

Marketing Strategy

1,032 views

By Fabienne FredricksonRecently published1 topic

Simple four step system to attract clients from speaking

“Easily attract clients from speaking gigs with a proven formula and a step-by-step system that works.” If you have been out there giving presentations, then you want to know how to maximize the number of clients you can get from each free talk. This is how I did it for many years. 1. The set up Start your talk with your compelling story and introduce yourself. Then explain what you will be talking about so people have an idea of what to expect. This helps the attendees feel comfortable and at ease with what is coming up. 2. Collecting contact information from attendees

Primary topic: Marketing Strategy

Marketing Strategy

1,029 views

By Fabienne FredricksonRecently published1 topic

How to create an authentic call to action to attract clients

When you are speaking live or conducting a free teleclass, you want to finish with a strong call to action for your audience. Years ago I created a formula that I’ve used successfully as a call to action that is authentic and pulls prospects towards you. There are three main components to this call to action.

Primary topic: Marketing Strategy

Marketing Strategy

1,026 views

By Fabienne FredricksonRecently published1 topic

How to record authentic videos that attract clients

Using video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you. Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they fumble or forget important information. They want to use the script to be sure they cover all the points in order so what they say makes sense.

Primary topic: Marketing Strategy

Marketing Strategy

1,023 views

By Fabienne FredricksonRecently published1 topic

Don't Give Up Too Easily (Clients Are Just Around the Corner)

Have you ever given your all to something, experienced some delays, encountered disappointments, and then given up? What about when it comes to marketing your business? Do you sometimes get frustrated because the results you want aren’t coming to you as quickly as you’d like, despite the fact ...

Primary topic: Marketing Strategy

Marketing Strategy

1,022 views

By Fabienne FredricksonRecently published1 topic

The best way to shift your general practice to your niche

If you’ve been in business for a while, you may have an assortment of clients and types of work that you do. You have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche? I recommend that you build up to it. The last thing you want to do is let go of all your current clients to start fresh and then have no money coming in. That creates the 3am sweats, right? When you are still in the business building phase what you want is more clients and more money.

Primary topic: Marketing Strategy

Marketing Strategy

1,022 views

By Fabienne FredricksonRecently published1 topic

Five steps to raise your rates AND get new clients

Have you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be conce ed by the risk of losing clients due to higher rates. While this may be true, there are best practices for handling a rate increase that, if done well, can get you new clients!

Primary topic: Marketing Strategy

Marketing Strategy

1,021 views

By Fabienne FredricksonRecently published1 topic

Focus Your Networking on the Cash Cows

Let’s agree that there are different types of referrals from networking. The referrals that have a little business for us and those who have a LOT of business for us—also known as the Cash Cows. Client example: A real estate broker client of mine has redirected her entire networking efforts to rub elbows with those who have a LOT of business for her, rather than just a little business for her.

Primary topic: Marketing Strategy

Marketing Strategy

1,019 views

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