An Example of Remora Marketing That Launched the National Chain Drug Store Boom
by: Geoff Ficke An Example of Remora Marketing That Launched ther National Chain Drug Store Boom Before the middle of the 20th century there were no national chain drug stores. The neighborhood pharmacy was typically owned by a local druggist. There were multi-door local groups of stores in some big cities. For the most part these pharmacies filled physician’s scripts; operated a soda fountain and carried only a minimum inventory of basic over-the-counter Health Aid products. The multi-aisled, heavily stocked, promotional stores we know today were still in the future.
Primary topic: Business Consulting
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