Save Money With Geo-Targeting
If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns. It's pretty easy and straight-forward to use the geo-targeting feature in AdWords. Simply log into your campaign setting, the specify the areas you want to target. Your ads can be limited to certain countries, to certain states, to certain cities, or even a specific geographic radius, such as a 5-mile circle around your store. One of the neatest features is that you can draw your own target area using the map and your mouse.
Primary topic: Marketing Strategy
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