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Articles by Karon Thackston

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By Karon ThackstonJan 10, 20111 topic

Is Your Ad Killing Your Brand?

by Karon Thackston ?2002 http://www.copywritingcourse.comnnItâs funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when itâs time to bring their message to the public, it all falls apart.nnCase in point: a local technical college in my town has recently begun to run a television cam

Primary topic: Success Coaching

Success Coaching

2,436 views3.8/5 (4)

By Karon ThackstonJan 10, 20111 topic

Case In Point: Designing A Site That Demands High Traffic

by Karon Thackston ?2002 http://www.ktamarketing.com nnMarnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simple astounding! (NOTE: I said âpage views,?not âhits.?BIG difference!) I had to ask her to reveal her secrets so that we all could learn how to create a Web site that simply demands high traffic.nnKARON: Hi Marnie. I really appreciate you taking the ti

Primary topic: Success Coaching

Success Coaching

2,460 views3.5/5 (4)

By Karon ThackstonAug 9, 20051 topic

Limited Time Only (Shh! It's A Secret)

Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnUnder normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to âlimited time onlyâ offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.nnI received a fabulous email from a ladies clothing site at which I like to shop. It was for

Primary topic: Sales Training

1,478 views4/5 (1)

By Karon ThackstonNov 10, 20041 topic

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

Â© 2004nhttp://www.copywritingcourse.comnnIt seems to be a phenomenon. You try Google AdWords Select, your ad gets âdisapprovedâ by the powers that be at Google, you count your losses and give up. It doesnât have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.nnMark Twain said it best. âIf I would have had

Primary topic: Sales Training

1,366 views4/5 (1)

By Karon ThackstonMar 1, 20051 topic

Five Sections of Your Copy Guaranteed To Get Read

Â© 2005nhttp://www.copywritingcourse.com nnOnly about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? nnIt makes a world of difference. Especially if you understand that there are some sections of your copy that

Primary topic: Sales Training

1,282 views4/5 (1)

By Karon ThackstonNov 21, 20021 topic

Case In Point: Get A Full-Page Magazine Ad Free

http://www.ktamarketing.comnnAs you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity â and his results â with us.nnKARON: Hello Roosevelt. Thank you for taking the time to give us some details about this unusual (and highly effective) marketing idea.nnROOSEVELT: Good afternoon, Karon. Ce

Primary topic: Sales Training

1,825 views3/5 (1)

By Karon ThackstonNov 21, 20021 topic

Pop-Up Windows: A Nuisance or a Gold Mine?

http://www.ktamarketing.comnnHow many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the âgurusâ claim?nnAfter doing a good deal of research, Iâve discovered some pretty interesting facts. After implementing my own pop-up campaign, Iâve had some enlightening moments. Allow me to tell you what Iâve discovered,

Primary topic: Sales Training

1,793 views3/5 (1)

By Karon ThackstonFeb 10, 20031 topic

Your Target Audience â Who Are They & What Do They Want?

Â© 2003 http://www.copywritingcourse.comnnIt still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who Iâm writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want. nnAt the risk of sounding like a broken record, Iâll say it again: âYou have to know your target audience before you can advertise ef

Primary topic: Sales Training

1,578 views3/5 (1)

By Karon ThackstonNov 22, 20031 topic

Rules, Regs, and Recommendations for Search Engine Copywriting

2003nhttp://www.copywritingcourse.comnnCopywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.nnKnow Your Keyphrases Before You WritennIt is much easier to create search engine copywriting if you know which keyphrases you'll use be

Primary topic: Sales Training

1,200 views3/5 (2)

By Karon ThackstonDec 19, 20021 topic

Case In Point: Article Promotion Is Not Just For Ezines

Â© 2002nhttp://www.ktamarketing.comnnAlmost everyone on the âNet is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watsonâs Streetworks http://www.watsons-streetworks.com) has found a way to get some âfree inkâ in national paper magazines, too. Noâ¦ not press releases â full-length articles.nnKARON: Hi Steve. Thanks for your time today.nnSTEVE: Sure, Karon. Glad to do it.nnKARON: If I understand you right, youâre g

Primary topic: Sales Training

1,522 views3/5 (1)

By Karon ThackstonDec 19, 20021 topic

Is Your Ezine A Wealth of Information or A Sales Trap?

Â© 2002nhttp://www.creatingezines.comnnAsk successful ezine publishers what draws subscribers to their ezines, and youâll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn their attention toward making money instead of building relationships. If you follow suit, that practice will surely be the death of your ezine, my friend.nnâWhat? Ezines are supposed

Primary topic: Sales Training

1,497 views3/5 (1)

By Karon ThackstonFeb 4, 20111 topic

Case In Point: Developing An Ezine Built To Last

Â© 2003nhttp://www.creatingezines.com nnJill Whalen is well known for her search engine optimization talents. Sheâs equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would literally follow her to the ends of the âNet and back. How did she do it? Weâre about to find out!nnKARON: Hi Jillâ¦ thanks for your time.nnJILL: No problem, Karon.nnKARON: Let me s

Primary topic: Sales Training

1,469 views3/5 (1)

By Karon ThackstonFeb 4, 20111 topic

Is It Time For A Copy Facelift?

Â© 2003nhttp://www.copywritingcourse.comnnI just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me âWell, if there were any *good* copywriters out there, theyâd be able to write it once, and it would work forever!â Oh really? Actually, nothing could be further from the truth.nnIt is extremely rare for advertising copy to last for extended periods of time. Changing your copy is a given, the reason being that

Primary topic: Sales Training

1,355 views3/5 (1)

By Karon ThackstonFeb 27, 20031 topic

Case In Point: Building a Web Business Doesnât Have To Cost a Fortune

Â© 2003nhttp://www.ktamarketing.com nnAsk Bobette Kyle about building a Web business on a small business budget, and youâll be amazed what sheâll tell you about planning and coordination. By getting to the heart of the online business structure, Bobette saves small businesses lots of time and money. Sheâs agreed to talk with us today and to share a little of her wealth of knowledge.nnKARON: Hi Bobette. Iâm excited about our time together. nnBOBETTE: Thanks, Karon. Me,

Primary topic: Sales Training

1,327 views3/5 (1)

By Karon ThackstonJun 8, 20041 topic

Segmenting Your Target Audience Through Your Copywriting

Â© 2004nhttp://www.copywritingcourse.comnnAsk any copywriter what the first commandment of copywriting is and theyâll quickly tell you âKnow Thy Target Audience.â In order to write effectively you have to know this one group of people and know them well. I guess thatâs why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, âWhat if I have more than one target audience?â In

Primary topic: Sales Training

1,320 views3/5 (1)

By Karon ThackstonMar 26, 20031 topic

Understanding the Buying Process Can Increase Your Sales

Â© 2003nhttp://www.copywritingcourse.comnnMost marketers donât give a lot of thought to the buying processes of their customers. Thatâs a shame. Lending due attention to the buying process can have a dramatic effect on your sales. nnWhat is the buying process? Where does your customer fall within it? How can you use it to help bring your customer to the point-of-purchase? Follow me as we take a look at the decisions customers must make before deciding to buy.nnEach and ev

Primary topic: Sales Training

1,315 views3/5 (1)

By Karon ThackstonMar 10, 20031 topic

Getting More Sales From Your Order Page

Â© 2003nhttp://www.ktamarketing.comnnItâs the gold medal of e-commerce. Getting that coveted sale is what every online business owner hopes and prays for daily. Itâs why we fight for good search engine positioning. Itâs why we battle with our copy, making it âjust so.â Itâs what pays the bills! But what if you could get even MORE sales from your order page? Itâs really not very hard to do.nnWhat Iâm about to tell you is not some big secret. Itâs a widely use

Primary topic: Sales Training

1,314 views3/5 (1)

By Karon ThackstonAug 3, 20051 topic

Your Site Map: Spider Food or Just A Light Snack?

Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnMechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs sent out by search engines to review and index websites. These "spiders" (sometimes called "bots") are looking for a reason to list your site within the database of their particular search engine. It's hard work roaming around the 'Ne

Primary topic: Sales Training

1,264 views3/5 (1)

By Karon ThackstonOct 3, 20031 topic

SEO Writing Strategies for Graphic-Oriented Sites

Â© 2003nhttp://www.copywritingcourse.comnnAs a copywriter, Iâd love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isnât it?nnSo what do you do if youâre a graphic designer, if you sell jewelry, or if you have another site

Primary topic: Sales Training

1,253 views3/5 (1)

By Karon ThackstonJun 23, 20031 topic

Case In Point: What You Need To Know About Link Popularity

Link popularity. The term has flooded the âNet over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link popularity is, and how it works best? If not, youâre about to find out. nnDebra OâNeil-Mastaler of Alliance Link ( http://www.Alliance-Link.com ) is here to give us the ins and outs of link popularity and how to ensure your linking strategies accomplish your goals.nnKARON: Hi, Debra! It was s

Primary topic: Sales Training

1,247 views3/5 (1)

By Karon ThackstonNov 5, 20031 topic

Choosing Keywords That Bring the Best Results

Â© 2003nhttp://www.copywritingcourse.comnnAs a search engine optimization copywriter, Iâve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes Iâm just amazed at the selections I receive.nnItâs absolutely imperative that you make wise choices in the area of keywords. Many people simply look at statistics. Others go strictly on the

Primary topic: Sales Training

1,234 views3/5 (1)

By Karon ThackstonApr 19, 20031 topic

Is Your Copy Upside Down?

Â© 2003nhttp://www.copywritingcourse.comnnAs a professional copywriter, Iâve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy thatâs âupside down.â When you do this â when you donât relay your message in the correct order â you lose your audienceâs attention, and the sale!nnYouâve probably seen copy that reads something like:nn Professional Virtual Assistant ServicesnFor over seven years, we have been providing

Primary topic: Sales Training

1,216 views3/5 (1)

By Karon ThackstonMar 9, 20041 topic

Are You Asking the Right Questions in Your Copy?

Â© 2004 http://www.copywritingcourse.comnnItâs a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?nnBehaviorally speaking, not everybody responds

Primary topic: Sales Training

1,204 views3/5 (1)

By Karon ThackstonDec 17, 20031 topic

How To Ruin Your Press Release in 3 Easy Steps

Â© 2003nhttp://www.marketingwords.comnnI see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. nnThere are some definite strategies you need to use when writing a press release that gets results. There are also some long-standing, proven ways to completely and totally ruin your release. In an effort to help you get what you want out of your next press campaign, Iâd like to share the top three âbombs

Primary topic: Sales Training

1,199 views3/5 (1)

By Karon ThackstonAug 8, 20031 topic

âOut of Focusâ Ads Can Cost You Customers

As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldnât help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.nnThat happens quite a bit with all types of advertising. Well-meaning people design and/or write ads that just donât make good

Primary topic: Sales Training

1,172 views3/5 (1)

By Karon ThackstonMar 23, 20041 topic

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2

Â© 2004 http://www.copywritingcourse.com nnIn part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customerâs buying process, and the inability of the current copy to support the search engine goals of AEwebworks. nnAfter doing some research, I created a plan of action for writing SEO cop

Primary topic: Sales Training

1,152 views3/5 (1)

By Karon ThackstonJul 15, 20031 topic

Solving the "I Get Tons of Traffic But No Sales" Mystery

Â© 2003nhttp://www.copywritingcourse.comnnI canât even begin to tell you how many times Iâve heard the statement, âI get tons of traffic, but no sales.â Itâs normally followed by comments like: âMy site is highly optimized for the engines and my rankings are great. I donât understand why no one is buying.â Let me shed some light on this mystery.nnMost often, when site owners (or professional copywriters for that matter) write âsearch engine optimizedâ copy

Primary topic: Sales Training

1,149 views3/5 (1)

By Karon ThackstonOct 27, 20031 topic

Copywriting Makeover: Itâs Not About YOU, Itâs About THEM

Â© 2003nhttp://www.copywritingcourse.comnnIâve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.nnThe goals of the copywriting rewrite were to increase sales and improve search engine positioning for the terms âsoy c

Primary topic: Sales Training

1,139 views3/5 (1)

By Karon ThackstonSep 25, 20031 topic

They're Searching So Why Aren't They Buying?

Â© 2003nhttp://www.marketingwords.comnnThere seems to be a common myth regarding site visitors and the buying process these days. Iâve heard this statement more than a few times over the last several months: âMy visitors find me when they use search engines. They type in the exact keyphrases Iâm listed under. So when they get to my site why arenât they buying?â The simple answer is that they arenâât ready to buy yet.nnJust because surfers type a specific keyphra

Primary topic: Sales Training

1,133 views3/5 (1)

By Karon ThackstonFeb 9, 20041 topic

Press Releases Can Increase Search Engine Positioning

Â© 2004nhttp://www.copywritingcourse.comnnWhen you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outwardâ¦ taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our

Primary topic: Sales Training

1,128 views3/5 (1)

By Karon ThackstonMar 23, 20041 topic

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2

Â© 2004nhttp://www.copywritingcourse.com nnWhen you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who youâll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are âmustsâ before writing one word of copy.nnBut something most people neglect is giving due attention

Primary topic: Sales Training

1,118 views3/5 (1)

By Karon ThackstonJan 13, 20041 topic

SEO Copywriting - In the Wake of the âFloridaâ Update

Â© 2004nhttp://www.copywritingcourse.com/keyword nnAfter Googleâs most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10 flounder and bob around in the search results like a fishing cork in a pond, many are scrambling for answers about what to do next. Iâve been asked for my opinions about changes in search engine copywriting, so I thought Iâd share some of m

Primary topic: Sales Training

1,114 views3/5 (1)

By Karon ThackstonApr 27, 20041 topic

A Lesson From âThe Apprenticeâ That Can Make You A Master

Â© 2004nhttp://www.copywritingcourse.com nnI have to admit, I was curious. When I saw previews of a new show called âThe Apprentice,â it made me want to at least watch the premiere to see what was going on. Immediately, I was hooked. The whole idea of candidates - from all walks of life, not just college grads fresh from their commencement ceremonies - vying for a position in one of Donald Trumpâs organizations piqued my interest. What kept my interest were the real-lif

Primary topic: Sales Training

1,050 views3/5 (1)

By Karon ThackstonApr 19, 20031 topic

Nip and Tuck â Three Quick Tricks for Writing SEO Copy

Â© 2003nhttp://www.copywritingcourse.comnnHave you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the onesâ¦ they have copy that sounds like this:nnâWhen you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we only sell quality silver jewelry that is top-notch. No other quality silver jewelry site on the Web offers the selection of quality silver jewelry

Primary topic: Sales Training

1,319 views1/5 (1)

By Karon ThackstonOct 5, 20041 topic

âSuper Adjectivesâ Boost the Power of Your Copy

Â© 2004nhttp://www.learn-copywriting.comnnPretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customersâ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.nnLook at these

Primary topic: Sales Training

3,035 views

By Karon ThackstonJul 12, 20041 topic

The Mystery of the Magical Keyword Density Formula

Â© 2004nhttp://www.copywritingcourse.com/keywordnnKeyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldnât even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas

Primary topic: Sales Training

2,332 views

By Karon ThackstonOct 27, 20061 topic

Opening Sentences That Close the Sale

It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Why? Because - after the headline - the first sentence in any paragraph is what gets read most often. After that point, customers usually skip to the next section unless they feel compelled to keep reading. That means your job, as the copywriter, is to entice them into each segment, so they

Primary topic: Sales Training

1,684 views

By Karon ThackstonMay 3, 20051 topic

Review: The Step-by-Step Copywriting Course

Jill Whalen Â© 2005nnhttp://www.highrankings.com/copywritingcourse nI've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same t

Primary topic: Sales Training

1,574 views

By Karon ThackstonJul 30, 20041 topic

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

Â© 2004nhttp://www.copywritingcourse.comnnOne statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake. nnThatâs why I was excited when I had the opportunity to rewrite th

Primary topic: Sales Training

1,452 views

By Karon ThackstonDec 8, 20041 topic

âSuper Verbsâ Really Move Your Copy

Â© 2004nhttp://www.learn-copywriting.comnnRun or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving f

Primary topic: Sales Training

1,434 views

By Karon ThackstonMay 30, 20051 topic

Subtle Emotion - The Key To Copy That Works

Karon Thackston Â© 2005nhttp://www.marketingwords.com nnSay the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.nnThe Difference Between Subtle and Obvi

Primary topic: Sales Training

1,420 views

By Karon ThackstonApr 29, 20051 topic

Features vs. Benefits vs. End Results

by Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnIf you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. nnWhat happens after customers buy your product or service? Once they've used what you have to offer, what will be different in their lives? What will

Primary topic: Sales Training

1,400 views

By Karon ThackstonOct 5, 20051 topic

How To Write Persuasive Subject Lines

by Karon Thackston Â© 2005nhttp://www.copywritingcourse.com nnThree seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it's vital to make the most of your introduction via the email subject line.nnEmail marketing powerhouse DoubleClic

Primary topic: Sales Training

1,398 views

By Karon ThackstonFeb 10, 20051 topic

Increasing Conversions Through Action-Oriented Copywriting

Â© 2005nhttp://www.copywritingcourse.comnnI do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you

Primary topic: Sales Training

1,350 views

By Karon ThackstonJul 30, 20041 topic

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

Â© 2004nhttp://www.copywritingcourse.comnnIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youâll see how all the rewrite turned out and how exciting the end results have been. nnThe RewritennIt took me a while to ge

Primary topic: Sales Training

1,329 views

By Karon ThackstonSep 25, 20041 topic

Progressive Headlines Guide Customers To Buy

Â© 2004nhttp://www.learn-copywriting.comnnHeadlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readersâ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.nnWhether we, as copywriters, like it or not, the fact is most people will not read all the co

Primary topic: Sales Training

1,298 views

By Karon ThackstonNov 20, 20041 topic

Does Your Copy Look "Fake" To the Search Engines?

Â© 2004nhttp://www.copywritingcourse.com/keyword nnFrom the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.nnS

Primary topic: Sales Training

1,295 views

By Karon ThackstonAug 21, 20041 topic

Calls-To-Action: Making Them Fit Makes All the Difference

Â© 2004nhttp://www.learn-copywriting.com nnIt was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common Iâve seen is that the call-to-action doesnât fit the target audience.nnCall-to-action statements (those final words that inspire your customers to

Primary topic: Sales Training

1,280 views

By Karon ThackstonJan 22, 20051 topic

SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2

Karon Thackston Â© 2004-2005nhttp://www.copywritingcourse.com nnIt's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guarantees even one sale.nnYou see, search engine rankings are not responsible for making sale

Primary topic: Sales Training

1,280 views

By Karon ThackstonJun 25, 20041 topic

Copywriting and Your Five Senses

Â© 2004nhttp://www.copywritingcourse.comnnIn its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customerâs five senses donât work on paperâ¦ they only work in person. Thatâs why we, as copywriters, have to create a sensory experience for our customers through our words. nnHave you ever stopped to

Primary topic: Sales Training

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