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Lana McAra/
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Articles by Lana McAra

Browse published articles attributed to Lana McAra, with full-archive search.

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By Lana McAraRecently published1 topic

Entrepreneur or Technician: How Your Business Connects to Your Prospects

Most of the time when an individual gets an idea of starting a business, they start with an urgency to sell their personal skills and be their own boss. This is the commonly accepted definition of a small business owner. Unfortunately, it’s also the reason so many businesses fail. By definition a Technician is a person who is trained or skilled in the technicalities of a subject, an expert. On the other hand an entrepreneur is the owner or manager of a business enterprise to make profits.

Primary topic: Marketing Strategy

Marketing Strategy

1,282 views3.7/5 (9)

By Lana McAraRecently published1 topic

Mindset Marketing Magic: Seeing the World Through Your Prospect's Eyes

Marketing at its core means writing and speaking powerful words for sound bites, headlines, articles, or social media. No matter what the point of contact, getting into your readers’ mindset is crucial for success. The vast majority of solo business owners naturally write from their own mindset, using their own viewpoint and their own words to attract prospects. Some powerful and famous coaches proclaim that your prospects are just like you. They give strong advice to use your own mindset to write and speak to your market. But is this valid? Sometimes. But then again, sometimes not.r

Primary topic: Marketing Strategy

Marketing Strategy

1,295 views3/5 (2)

By Lana McAraRecently published1 topic

Relaxation, Pain Relief, and Healing

Hydrotherapy is water therapy. Warm water plus swirling action = help for many health problems. For years, water therapy has been widely accepted for many medical conditions as well as physical therapy, soft exercise, and faster sports recovery. Here are some tips for getting the most benefit from your personal hydrotherapy machine: your hot tub. To reduce tension, set your hot tub temperature between 94º to 96º F, which is close to your skin’s temperature. This is perfect for a summer soak when you want to relax but cooling off is more on your mind than a hot water treatment.

Primary topic: Marketing Strategy

Marketing Strategy

1,283 views3/5 (1)

By Lana McAraRecently published1 topic

5 Questions to Create a Heart-to-Heart Talk With Your Prospects

The most intimate communication we know is a heart-to-heart talk. When you’re in deep understanding and alignment, the conversation shifts. You move closer. You lean in. Your voices grow softer. Whenever you’re part of this kind of exchange, the topic has intense meaning to both of you. There is also a feeling of safety where both of you are free to share your thoughts.

Primary topic: Marketing Strategy

Marketing Strategy

4,781 views

By Lana McAraRecently published1 topic

Hydrotherapy and Diabetes

Warm water combined with buoyancy and massage can be used to help relieve symptoms of many ailments. Some studies show that this method might help improve some of the symptoms of diabetes. This includes poor circulation and slow healing often associated with diabetes. Poor Circulation

Primary topic: Marketing Strategy

Marketing Strategy

3,070 views

By Lana McAraRecently published1 topic

Marketing with Psychographics: Digging Far Deeper tha Knowing your Target Market

Target marketing has been the buzz word of Internet Marketing for years. Narrowing down from mass marketing billboard strategies makes sense. When you know your target market encompasses baby boomers who are used to making six figures and who are going through a life transition, you’ve got a vague idea of how to talk to them. Why pay for Internet real estate that’s aimed at uninterested people, right? Knowing your target market is effective at an average rate of 2-3% where 2-3 people out of every hundred click through or sign up for your free offers.

Primary topic: Marketing Strategy

Marketing Strategy

2,452 views

By Lana McAraRecently published1 topic

Hot Tub Sanitizers Compared and Explained

Sanitizing your hot tub water is the most important maintenance you can do for your health and for the life of your hot tub. Soaking in a hot tub is like taking a bath, except you don’t drain this tub when you are done. In fact, you don’t drain it for months. The warm water provides a perfect breeding ground for organic material and microorganisms. Without an effective sanitizer system, things could get ugly quick. Notice I said “system.” You need more than one method working at once to keep your hot tub clean.

Primary topic: Marketing Strategy

Marketing Strategy

2,094 views

By Lana McAraRecently published1 topic

Hydrotherapy: Roots in ancient cultures and improved today.

Hydrotherapy is a form of physical therapy also known as aquatic therapy where water revitalizes, maintains, and restores health. These can include hot tubs, saunas, steam baths or foot baths. Warm water makes moving safer with gentle resistance and soft pressure on the body. It also provides safe cushioning for stressed or fragile bones. Egyptian, Roman, Persian, Greek, and Chinese ancient cultures often used warm and cold water for healing. However, as with many healthy practices, hydrotherapy largely disappeared during the Middle Ages, then was revived in the 18th and 19th centuries.

Primary topic: Marketing Strategy

Marketing Strategy

1,482 views

By Lana McAraRecently published1 topic

Hydrotherapy: Roots in ancient cultures and improved today.

Hydrotherapy is a form of physical therapy also known as aquatic therapy where water revitalizes, maintains, and restores health. These can include hot tubs, saunas, steam baths or foot baths. Warm water makes moving safer with gentle resistance and soft pressure on the body. It also provides safe cushioning for stressed or fragile bones. Egyptian, Roman, Persian, Greek, and Chinese ancient cultures often used warm and cold water for healing. However, as with many healthy practices, hydrotherapy largely disappeared during the Middle Ages, then was revived in the 18th and 19th centuries.

Primary topic: Marketing Strategy

Marketing Strategy

1,437 views

By Lana McAraRecently published1 topic

Hydrotherapy: Roots in ancient cultures and improved today.

Hydrotherapy is a form of physical therapy also known as aquatic therapy where water revitalizes, maintains, and restores health. These can include hot tubs, saunas, steam baths or foot baths. Warm water makes moving safer with gentle resistance and soft pressure on the body. It also provides safe cushioning for stressed or fragile bones. Egyptian, Roman, Persian, Greek, and Chinese ancient cultures often used warm and cold water for healing. However, as with many healthy practices, hydrotherapy largely disappeared during the Middle Ages, then was revived in the 18th and 19th centuries.

Primary topic: Marketing Strategy

Marketing Strategy

1,379 views

By Lana McAraRecently published1 topic

Hydrotherapy: Roots in ancient cultures and improved today.

Hydrotherapy is a form of physical therapy also known as aquatic therapy where water revitalizes, maintains, and restores health. These can include hot tubs, saunas, steam baths or foot baths. Warm water makes moving safer with gentle resistance and soft pressure on the body. It also provides safe cushioning for stressed or fragile bones. Egyptian, Roman, Persian, Greek, and Chinese ancient cultures often used warm and cold water for healing. However, as with many healthy practices, hydrotherapy largely disappeared during the Middle Ages, then was revived in the 18th and 19th centuries.

Primary topic: Marketing Strategy

Marketing Strategy

1,373 views

By Lana McAraRecently published1 topic

Hydrotherapy: Roots in ancient cultures and improved today.

Hydrotherapy is a form of physical therapy also known as aquatic therapy where water revitalizes, maintains, and restores health. These can include hot tubs, saunas, steam baths or foot baths. Warm water makes moving safer with gentle resistance and soft pressure on the body. It also provides safe cushioning for stressed or fragile bones. Egyptian, Roman, Persian, Greek, and Chinese ancient cultures often used warm and cold water for healing. However, as with many healthy practices, hydrotherapy largely disappeared during the Middle Ages, then was revived in the 18th and 19th centuries.

Primary topic: Marketing Strategy

Marketing Strategy

1,370 views

By Lana McAraRecently published1 topic

Hydrotherapy: Roots in ancient cultures and improved today.

Hydrotherapy is a form of physical therapy also known as aquatic therapy where water revitalizes, maintains, and restores health. These can include hot tubs, saunas, steam baths or foot baths. Warm water makes moving safer with gentle resistance and soft pressure on the body. It also provides safe cushioning for stressed or fragile bones. Egyptian, Roman, Persian, Greek, and Chinese ancient cultures often used warm and cold water for healing. However, as with many healthy practices, hydrotherapy largely disappeared during the Middle Ages, then was revived in the 18th and 19th centuries.

Primary topic: Marketing Strategy

Marketing Strategy

1,343 views

By Lana McAraRecently published1 topic

Your Core Concept: The Theme of Your Business

What is your core concept? It’s your BIG idea, the central thought that everything else builds on. In story writing we call it your theme. It’s the kernel of truth that becomes the strong foundation for your work. What special takeaway or benefit do you offer your clients? And what’s happens then? And then? When you add value to someone’s life, it’s like dropping a pebble into a pond. The effects ripple outward. Find the benefit from the last ripple your service creates and you’re on to your core concept. Remember these 3 points about your core concept: 1. It has to be real.

Primary topic: Marketing Strategy

Marketing Strategy

1,301 views

By Lana McAraRecently published1 topic

Knowing Your Prospects: The Importance of Patterns

Knowing your prospects and why your clients buy is foundational to a successful business. All the great (and even not-so-great) business trainers talk about that key element continuously. Everyone knows it. One element is often overlooked is patterns. When you zero in on your best clients to find out what makes them tick. You can get so much information by examining that one person—the program or product they love the most, their values, goals, and challenges. The method that produces the biggest ah-ha’s… so much treasure for the finding.

Primary topic: Marketing Strategy

Marketing Strategy

1,260 views

By Lana McAraRecently published1 topic

Marketing: Why Do They Line Up For My Freebies but Disappear For My Sales?

This is a questio I hear again and again. What is the difference between attracting Window Shoppers and drawing in Paying Clients? The answer is in your words. Take a look at your web site, your special offers, and your sales pages. Are you promising bargains or presenting transformation with clear benefits? Your own focus will be the focus of your Prospects. Bargains attract people with a poverty mindset. Transformation opportunities attract people who are focused on seeing change, not pinching pennies.

Primary topic: Marketing Strategy

Marketing Strategy

1,248 views

By Lana McAraRecently published1 topic

Marketing ROI: 1 Simple Free-to-Do Secret that Will Multiply Your Hard-Ea ed Marketing Dollars

This 1 simple marketing secret is so simple that there’s a danger you might discover what it is, pull in the corner of your mouth, shake your head, and click away. So hold on and hear this out. This one secret is so serious that Michael E. Gerber author of the E-Myth Revisited, Thomas Edison, the great Peter Drucker, Ray Kroc founder of McDonald’s and every other marketing wizard emphasized this one thing above all others.

Primary topic: Marketing Strategy

Marketing Strategy

1,212 views

By Lana McAraRecently published1 topic

Hot Tub Safety

One of the most relaxing parts of life is lounging in a warm, bubbling hot tub. Stress and tension seem to melt away, and we come out feeling renewed. With a healthy regard for basic safety, and a dose of common sense, hot tub ownership can improve your health and your quality of life. Read below for some helpful safety tips. Sanitizer & Water Balance

Primary topic: Marketing Strategy

Marketing Strategy

1,204 views

By Lana McAraRecently published1 topic

Client Attraction: 3 Mistakes That Stop You From Growing to Your Full Potential in Your Business

If we're in business, it's comforting to know that we’re not the first to walk this journey. Thousands of very successful business people have done this before, and they’ve made their findings available to us through books, coaching, videos, and the Internet. With so much information out there (and much of it free) why don’t we see more millionaires rising up from the grassroots? People like Andrew Carnegie and John Rockefeller didn’t have access to even a fraction of what we have ready available today. We should see more rising stars than ever before.

Primary topic: Marketing Strategy

Marketing Strategy

1,195 views

By Lana McAraRecently published1 topic

Marketing: Are You Unplugged?

A few years ago, my son and his four friends—geeks all of them—gathered at his apartment for an all nighter of networked gaming. Several of the guys brought their computers and they proceeded to hook them up. Everything went fine, but one computer wouldn’t show up in the system. Brows lowered, they ran diagnostics and checked settings. They went back and did them again. Still nothing. They rolled up their sleeves and dug in deeper. Two hours later, someone screamed. The other four looked up as from a dream. In the screamer’s hand was the dangling cord. The computer was unplugged.

Primary topic: Marketing Strategy

Marketing Strategy

1,195 views

By Lana McAraRecently published1 topic

Book Authors to Business Owners: Why Knowing Your Prospect Means Failure or Success

Marketing and sales are the lifeblood of any venture, whether you’re moving books off shelves or putting widgets into the hands of teenagers, whether you’re teaching classes or improving health and wellness. If there’s no value exchange, there is no business. Why is knowing your prospect the most critical factor to success? Because without this key information, you’re playing a guessing game, hoping to hit a target while blindfolded. Who wants to play like that?

Primary topic: Marketing Strategy

Marketing Strategy

1,157 views

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