The Secret to Sales Persuasion with Zero Manipulation
When one assumes an identity, one takes actions to realize or match that identity. As human beings, we are wired to avoid cognitive dissonance. When we take on an identity, we make sure our actions and results match that. You can use this psychology to create marketing communications that connect, resonate & convert. Without being a tad manipulative. You don’t have to do anything weird or sleazy… I won’t make you do some dubious NLP tricks. I’m talking about HONEST MARKETING.r
Primary topic: Attitude and Perspective
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