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Browse published articles attributed to Lisa Manyon, with full-archive search.
Social proof and engagement are the name of the game when it comes to building relationships online. The “know, like and trust factor” are vital when clients are determining whether or not they will do business with you.
Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. We’re talking about overall image of storefront; interior design, marketing materials, website and even your people, (staff members). All of these ...
Do you utilize direct mail techniques to increase business or are you still stuck in the ad agency train of thought that says direct response mail doesn’t work? Dollar for dollar direct mail outperforms and out delivers many traditional media outlets. However, there is a method to the madness ...
It’s no secret that generating publicity via online news release sites is good for business. Continually educating the public and media about what’s happening with your businesses is, well, just good business. My challenge to clients I work with is to not only submit news or press releases to ...
The Copywriting Process Unveiled~ Once the importance of copy is understood, the search for a proficient copywriter begins. Savvy business owners check with friends, family, colleagues and start surfing websites to find the perfect wordsmith. Often, those who have not worked with copywriters ...