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Michele PW Pariza Wacek/
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Articles by Michele PW Pariza Wacek

Browse published articles attributed to Michele PW Pariza Wacek, with full-archive search.

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Showing 51–71

By Michele PW Pariza WacekRecently published1 topic

Is Your Inner Critic on Your Biz's Board of Directors? 3 Ways to Tell

You know that voice. The one that berates you and criticizes you. "So-and-so has a successful business, what's wrong with you?" "Your mother (or spouse or friend) was right -- you're not cut out to have a business." "You only have 6 months left of 2012 and you STILL haven't accomplished anything on your to-do list." And on and on. You get the picture. This voice is your Inner Mean Girl or Inner Mean Bully, which I prefer to call Inner Critic (mostly because Inner Critic sounds way too nice for that nasty voice).

Primary topic: Marketing Strategy

Marketing Strategy

735 views

By Michele PW Pariza WacekRecently published1 topic

To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You

In case you haven't been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I'm glad there are so many events because there are many good reasons to attend them. The networking, the learning, the "getting out of your rut and exploring new ideas" and more. But the problem is, how do you decide which events are worth you spending your hard-ea ed money (not to mention your time) attending and which are the ones you should skip?

Primary topic: Marketing Strategy

Marketing Strategy

720 views

By Michele PW Pariza WacekRecently published1 topic

3 Keys To Attracting Leads, Clients and Sales to You Effortlessly

It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible. But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below 3 keys, you'll be well on your way to experiencing that for yourself in your business. 1. Create a powerful message that appeals to your ideal clients. This could also be thought of as your Unique Selling Proposition (or USP).

Primary topic: Marketing Strategy

Marketing Strategy

713 views

By Michele PW Pariza WacekRecently published1 topic

Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at it in any other way. So what do you do in these situations? Why not try changing your perspective?

Primary topic: Marketing Strategy

Marketing Strategy

712 views

By Michele PW Pariza WacekRecently published1 topic

3 Keys to Getting Your Message Out into the World So You Can Make a Difference

If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, of course, is how. How do you get your message out into an already crowded marketplace? How do you make sure you're getting your message in front of the people who so desperately need to hear it?

Primary topic: Marketing Strategy

Marketing Strategy

710 views

By Michele PW Pariza WacekRecently published1 topic

3 Tips On Engaging Your Ideal Prospects Using Copy

You've done all this work to get people to visit your website, only to have nothing happen. No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing. So what's the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly do you do that. Below are 3 tips to get you started:

Primary topic: Marketing Strategy

Marketing Strategy

706 views

By Michele PW Pariza WacekRecently published1 topic

3 Ways to Overcome Marketing Overwhelm

If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it's more than a simple like or dislike of marketing; it's the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in too? So, instead, you end up not doing anything...until you run out of work that is. Then you desperately race around, trying to cram as much marketing as possible into as short amount of time as possible to try and ramp up your business. Business picks up, you stop marketing again.

Primary topic: Marketing Strategy

Marketing Strategy

706 views

By Michele PW Pariza WacekRecently published1 topic

Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs

Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. Wouldn’t it be so much nicer if they simply tapped you on the shoulder and said “hey — this is an issue for you, maybe you should take care of it?” Alas, they prefer to communicate with you by wreaking havoc in your business and your life. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.r

Primary topic: Marketing Strategy

Marketing Strategy

688 views

By Michele PW Pariza WacekRecently published1 topic

Stuck in the "entrepreneurial lows?" 3 Truths to Help You Navigate Through It

We all talk about the entrepreneurial journey -- how when you embark, the highs will be some of the best highs of your life … but there will be some lows too. The reality is that just as the highs you can reach running your own biz are some of the highest you'll experience, very few things may beat how low the lows can go. And when you hit rock bottom, you can REALLY hit rock bottom. Because the truth of the matter is you can't have the highs without the lows. They're a part of the journey and they also make the highs soooo much more sweeter.

Primary topic: Marketing Strategy

Marketing Strategy

677 views

By Michele PW Pariza WacekRecently published1 topic

Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell

January 2005 was a turning point in my business. It was the month I incorporated my business. Before then, I had operated as a sole proprietor. I started my business in 1998 as a freelance copywriter. However, in 2003 I started getting that restless feeling. I knew I was destined for bigger and better things. I started researching how to take my freelance copywriting business to the next level. And part of that research included me looking into how my business was structured.

Primary topic: Marketing Strategy

Marketing Strategy

673 views

By Michele PW Pariza WacekRecently published1 topic

Why do we believe the Big Fat Lies about Internet Marketing?

As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. However, I can only do so much. I can tell you what the truth is. And you may even believe it. (In your head that is.) But then, come the darkest part of the night, you’ll wake up in a sweat. And you’ll be thinking: “What if Michele is wrong? What if the reason why I’m having so much trouble succeeding on the Internet really IS all about me?”r

Primary topic: Marketing Strategy

Marketing Strategy

662 views

By Michele PW Pariza WacekRecently published1 topic

3 Secrets to Succeeding Online with Your Business

Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow. Well, if you've been in business any length of time, you already know it doesn't work like that. (No matter what "promises" or "hype" you might have seen.) It's never that easy. But there's no question it IS possible. (My client list is proof of that.) So how DO you succeed online? Well let me share 3 secrets to get you started. 1. Know what you're highest payoff activities are.

Primary topic: Marketing Strategy

Marketing Strategy

656 views

By Michele PW Pariza WacekRecently published1 topic

Are You (and Your Biz) Being Sabotaged By Your Subconscious? 2 Ways to Test Yourself

The first time I heard that your subconscious could be sabotaging you, 2 things went through my mind. The first was relief -- OH maybe this isn't completely my fault after all. The second was confusion -- what the heck does this even mean? All I want is more clients, and I'm doing all this work to get more clients -- how can my subconscious mind be stopping me from getting more clients when my actions are all about getting more clients?

Primary topic: Marketing Strategy

Marketing Strategy

642 views

By Michele PW Pariza WacekRecently published1 topic

3 Marketing Habits You MUST Cultivate for Biz Success

If you're like many entrepreneurs, marketing is not one of your fave activities. (In fact, I would bet the only thing you detest more than marketing is sales.) The problem is if you aren't regularly marketing your business, your cash flow is also not that regular (and there's nothing worse than a feast-or-famine business model). So what can you do? Well, the easiest fix is to start marketing regularly. And the easiest way to start doing THAT is to make marketing a habit. To help you get started I've given you 3 marketing habits that are essential to business success:

Primary topic: Marketing Strategy

Marketing Strategy

619 views

By Michele PW Pariza WacekRecently published1 topic

How Branding Can Lead to a Business's Success...or Failure

For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your brand is the core identity of your business. And if you don't know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

Primary topic: Marketing Strategy

Marketing Strategy

614 views

By Michele PW Pariza WacekRecently published1 topic

Results! 7 Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW

1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the 1970s is a good representative year). Target markets are fragmented, customers have more demands on their time and they've learned to shut out the majority of advertising messages out there. The old ways of marketing based on advertising don't work the way they used to. To succeed in the new communications model, you need every advantage you can find. And that includes harnessing your creativity.

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Michele PW Pariza WacekRecently published1 topic

Your Website Marketing Plan -- Your Guide to Launching Your Website to the World!

Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world! Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you. So, what you need is a launch guide for your new site. And you just happen to be in the right place, because I'm going to walk you through what you should do. And the best part? This even works if you DON'T have a new site and all you're looking for is a bump in traffic. Wahoo!

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Michele PW Pariza WacekRecently published1 topic

The Dirty Little Secret Behind Adding Info-Products to Your Service Business

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business. However, there is a dirty little secret around selling info-products. The dreaded refunds. You see, when what you're mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.

Primary topic: Marketing Strategy

Marketing Strategy

577 views

By Michele PW Pariza WacekRecently published1 topic

What Information Products Can Do For Your Business

After spending the past few issues talking about mistakes entrepreneurs make creating and selling information products, I thought maybe it was time to talk about why you want to bother with this whole mess to begin with. Well, let me give you 5 reasons why you want to add information products to your business: 1. An additional income stream. If you're just making money selling your services, adding information products gives you a passive or leveraged income stream. It also can help stabilize your cash flow.

Primary topic: Marketing Strategy

Marketing Strategy

560 views

By Michele PW Pariza WacekRecently published1 topic

The Biggest Mistake Entrepreneurs Make that Impact Their Sales

Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business cards to my team member as usual to enter into our database for follow up. It was about a month later when I realized this potential vendor had not contacted me or followed up with me.

Primary topic: Marketing Strategy

Marketing Strategy

554 views

By Michele PW Pariza WacekRecently published1 topic

5 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!

I was very excited about how I ended 2010. I finally hit a financial milestone. However, I wasn't an ove ight success. I started this process in 2005 to transform my business from a one-woman freelance copywriter to president of a copywriting and marketing company. I'm going through all the things I did so you can duplicate my success. Below are 5 things that worked for me: 1. Started attending events. Now, I'm not talking about becoming an event junkie. But I do believe going to events is key to taking your business to the next level.

Primary topic: Marketing Strategy

Marketing Strategy

530 views

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