SelfGrowth.comThe Self Improvement Guide

About Log InLog In Browse TopicsTopics Create Professional AccountJoin

Home/
Articles

Browse SelfGrowth articles

Loading the searchable article library…

SelfGrowth.comThe Self Improvement Guide

Explore experts, guides, articles, videos, and events by topic.

Explore

All topics Experts Guides Articles Videos

Platform

About SelfGrowth Websites Newsletters Events Become an Official Guide Contact

Compliance

Legal

Privacy Policy Terms and Conditions Cookie Policy

Your choices

Privacy Requests

Help improve SelfGrowth

Accounts

Personal account Create Professional Account Become a Contributor

SelfGrowth helps readers explore personal growth topics with clear paths into guides, experts, and related resources.

Home/
Experts/
Michele PW Pariza Wacek/
Articles

Articles by Michele PW Pariza Wacek

Browse published articles attributed to Michele PW Pariza Wacek, with full-archive search.

articles: 71

Explore

TopicsBrowse every topic ExpertsFind people ArticlesRead guidance WebsitesOpen resources EventsSee sessions VideosWatch clips

⌕

SortRecommended Most viewed Most recent Highest rated Alphabetical

Showing 51–71

By Michele PW Pariza WacekRecently published1 topic

Why do we believe the Big Fat Lies about Internet Marketing?

As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. However, I can only do so much. I can tell you what the truth is. And you may even believe it. (In your head that is.) But then, come the darkest part of the night, you’ll wake up in a sweat. And you’ll be thinking: “What if Michele is wrong? What if the reason why I’m having so much trouble succeeding on the Internet really IS all about me?”r

Primary topic: Marketing Strategy

Marketing Strategy

662 views

By Michele PW Pariza WacekRecently published1 topic

Your 2013 Mid-Year Check-In -- 5 Steps to End 2013 With a Bang Rather Than a Whimper

With 2013 half over, it's time to pause, take a breath, and see if you're on track with your goals. This is an essential part of running a successful business -- taking structured time throughout the year to work ON your biz and make sure the path you're on is, in fact, the path you want to be on. Don't do this and you're just asking to build a biz that doesn't serve you (not to mention waking up one more morning and realizing your actual results are nowhere near what you want them to be). We don't want that to happen to you so let's get started with your Mid-Year Check-In.

Primary topic: Marketing Strategy

Marketing Strategy

662 views

By Michele PW Pariza WacekRecently published1 topic

3 Secrets to Succeeding Online with Your Business

Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow. Well, if you've been in business any length of time, you already know it doesn't work like that. (No matter what "promises" or "hype" you might have seen.) It's never that easy. But there's no question it IS possible. (My client list is proof of that.) So how DO you succeed online? Well let me share 3 secrets to get you started. 1. Know what you're highest payoff activities are.

Primary topic: Marketing Strategy

Marketing Strategy

656 views

By Michele PW Pariza WacekRecently published1 topic

Does Your Business Need a Good Spring Cleaning?

Over the years I've discovered that most things in life can be improved with a good spring cleaning. Your business is no different. After all, you choose to do a spring cleaning because stuff accumulates. Whether it's dust or dirt or junk mail or clutter or just "stuff" in general, it's good to take some time and get rid of it all. Then you can start fresh and clean. Your business is the same way.

Primary topic: Marketing Strategy

Marketing Strategy

652 views

By Michele PW Pariza WacekRecently published1 topic

Are You (and Your Biz) Being Sabotaged By Your Subconscious? 2 Ways to Test Yourself

The first time I heard that your subconscious could be sabotaging you, 2 things went through my mind. The first was relief -- OH maybe this isn't completely my fault after all. The second was confusion -- what the heck does this even mean? All I want is more clients, and I'm doing all this work to get more clients -- how can my subconscious mind be stopping me from getting more clients when my actions are all about getting more clients?

Primary topic: Marketing Strategy

Marketing Strategy

642 views

By Michele PW Pariza WacekRecently published1 topic

Publicity -- What Do You Do When PR Goes Horribly Wrong?

Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? Well, it happened to my good friend Nancy Marmolejo, Viva Visibility. If you don't know Nancy yet, you really need to. She is a social media rock star. However, sometimes even rock stars have days where the guitar is out of tune and the speakers catch fire and explode on stage. Here's the story in a nutshell. As you all know, social networking is pretty darn new and Twitter is the brand spanking new kid on that shiny new block.

Primary topic: Marketing Strategy

Marketing Strategy

631 views

By Michele PW Pariza WacekRecently published1 topic

Which Event is Right For You? 3 Questions to Help You Choose the Perfect Event

If it hasn't hit you yet, it will soon -- there are an awful lot of live events happening in the online world. Now there's an excellent reason for this -- hosting your own event can be a huge business booster, so many entrepreneurs find themselves giving the whole event-hosting a whirl. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend.

Primary topic: Marketing Strategy

Marketing Strategy

627 views

By Michele PW Pariza WacekRecently published1 topic

3 Marketing Habits You MUST Cultivate for Biz Success

If you're like many entrepreneurs, marketing is not one of your fave activities. (In fact, I would bet the only thing you detest more than marketing is sales.) The problem is if you aren't regularly marketing your business, your cash flow is also not that regular (and there's nothing worse than a feast-or-famine business model). So what can you do? Well, the easiest fix is to start marketing regularly. And the easiest way to start doing THAT is to make marketing a habit. To help you get started I've given you 3 marketing habits that are essential to business success:

Primary topic: Marketing Strategy

Marketing Strategy

619 views

By Michele PW Pariza WacekRecently published1 topic

How Branding Can Lead to a Business's Success...or Failure

For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your brand is the core identity of your business. And if you don't know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

Primary topic: Marketing Strategy

Marketing Strategy

614 views

By Michele PW Pariza WacekRecently published1 topic

Is There a 2x4 in Your Future? 3 Signs that the Universe Is Getting Tired of Waiting For You To Step Into Your Greatness

Ah yes, the 2x4. The Universe's version of tough love. In case you aren't familiar with the concept of the 2x4, let me explain. The 2x4 happens when all the gentle nudges and taps are being ignored, and the Universe decides ste er measures are necessary.

Primary topic: Marketing Strategy

Marketing Strategy

598 views

By Michele PW Pariza WacekRecently published1 topic

Results! 7 Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW

1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the 1970s is a good representative year). Target markets are fragmented, customers have more demands on their time and they've learned to shut out the majority of advertising messages out there. The old ways of marketing based on advertising don't work the way they used to. To succeed in the new communications model, you need every advantage you can find. And that includes harnessing your creativity.

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Michele PW Pariza WacekRecently published1 topic

Your Website Marketing Plan -- Your Guide to Launching Your Website to the World!

Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world! Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you. So, what you need is a launch guide for your new site. And you just happen to be in the right place, because I'm going to walk you through what you should do. And the best part? This even works if you DON'T have a new site and all you're looking for is a bump in traffic. Wahoo!

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Michele PW Pariza WacekRecently published1 topic

3 Mistakes Entrepreneurs Make When They Start to Sell Information Products

Recently, I wrote about the big mistakes entrepreneurs make when they create information products. Unfortunately, there are more mistakes to avoid when starting to sell them! Here are the biggest 3: 1. Your expectations are out of whack with reality. I once had a self development consultant tell me he wanted to sell a million dollars of his $497 product in one year. So I ran the numbers for him on what he would have to do to get that. He got very, very quiet. Look, I'm all about thinking big. I've thought big my entire life.

Primary topic: Marketing Strategy

Marketing Strategy

593 views

By Michele PW Pariza WacekRecently published1 topic

Is Your Timing Keeping You From Being Successful In Your Business? Part 2

Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.) Today I'm going to talk about a place where entrepreneurs typically move too slow -- creating products or programs. Does this sound familiar? You've been working on your book or your program or product for several months or maybe even years. You're close to finishing -- you just have one or two more things to do. Of course, every time you finish those one or two things, one or two more things crop up.

Primary topic: Marketing Strategy

Marketing Strategy

592 views

By Michele PW Pariza WacekRecently published1 topic

3 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!

Last year I hit a big financial milestone in my business. Now, I'm not telling you this to brag. I'm telling you this because I want this for you, and I believe you can do it too. Look, I made every mistake in the book (and probably even a few that aren't in the book). I also probably started my business exactly the way you did -- as a solopreneur.

Primary topic: Marketing Strategy

Marketing Strategy

586 views

By Michele PW Pariza WacekRecently published1 topic

Are You Throwing in the Towel Too Soon? More Musings from the Marathon

When people realize I walk marathons, one of the questions I frequently get asked is "how did you do it? How did you finish the marathon once you hit the point of 'nothing helps?'" Well, I can tell you it's not easy. Lots of demons come out to play and you have to push past them. But I'm getting ahead of myself. Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play and you throwing in the towel too soon and not seeing the success you deserve. Let me explain.

Primary topic: Marketing Strategy

Marketing Strategy

579 views

By Michele PW Pariza WacekRecently published1 topic

The Dirty Little Secret Behind Adding Info-Products to Your Service Business

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business. However, there is a dirty little secret around selling info-products. The dreaded refunds. You see, when what you're mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.

Primary topic: Marketing Strategy

Marketing Strategy

577 views

By Michele PW Pariza WacekRecently published1 topic

Social Networking -- How Your Social Networking Habits Determines Your Business Success or Failure

The first time I heard the saying "How you do one thing is how you do everything" I didn't get it. (Actually I think my exact response was: "Yeah, yeah, yeah.") However, as I continued to work on myself and my business over the years, this statement has finally sunk in. And now I see how it relates to pretty much everything in my life. (After all, the state of your business is just a representative of what's going on in your head at any given moment.) So, what does any of this have to do with social networking?

Primary topic: Marketing Strategy

Marketing Strategy

564 views

By Michele PW Pariza WacekRecently published1 topic

What Information Products Can Do For Your Business

After spending the past few issues talking about mistakes entrepreneurs make creating and selling information products, I thought maybe it was time to talk about why you want to bother with this whole mess to begin with. Well, let me give you 5 reasons why you want to add information products to your business: 1. An additional income stream. If you're just making money selling your services, adding information products gives you a passive or leveraged income stream. It also can help stabilize your cash flow.

Primary topic: Marketing Strategy

Marketing Strategy

560 views

By Michele PW Pariza WacekRecently published1 topic

The Biggest Mistake Entrepreneurs Make that Impact Their Sales

Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business cards to my team member as usual to enter into our database for follow up. It was about a month later when I realized this potential vendor had not contacted me or followed up with me.

Primary topic: Marketing Strategy

Marketing Strategy

554 views

By Michele PW Pariza WacekRecently published1 topic

5 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!

I was very excited about how I ended 2010. I finally hit a financial milestone. However, I wasn't an ove ight success. I started this process in 2005 to transform my business from a one-woman freelance copywriter to president of a copywriting and marketing company. I'm going through all the things I did so you can duplicate my success. Below are 5 things that worked for me: 1. Started attending events. Now, I'm not talking about becoming an event junkie. But I do believe going to events is key to taking your business to the next level.

Primary topic: Marketing Strategy

Marketing Strategy

530 views

Previous pagePage 2

Back to top ↑