Benefits of Article Syndication (And How to Do It Right)
Article syndication (sometimes called article marketing) is the practice of submitting your articles to others' websites, newspapers, magazines, etc. Several years ago, the main reason website owners used this strategy was to create backlinks to their web pages for SEO purposes. That tactic is not as effective now due to all of changes in Google's algorithms, which is understandable as many people took advantage of the practice by spamming and attempting to manipulate the search engines to increase their page rankings.