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Articles by Pamela Wigglesworth

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By Pamela WigglesworthRecently published1 topic

What Types of Business Should Consider Using Instagram and Why

Instagram is one of the most misunderstood social media applications in business marketing. Some companies have just don't see the importance in investing the time and energy into selling themselves through pictures. If you are one of those companies, or work for one of those companies, just remember that a picture is worth a thousand words. What Companies Should Use Instagram?

Primary topic: Management Skills

Management Skills

2,672 views

By Pamela WigglesworthRecently published1 topic

The Art of Persuasion - Making Impactful Presentations

A presentation is more than simply standing at a podium and running through a series of PowerPoint slides. It is about engaging the audience and presenting your ideas in a clear, concise and persuasive manner. A persuasive presentation should change the emotional state of the audience so they believe and feel a decision must be made... right now. Your role as presenter is to motivate and incite the audience to act, think and feel differently as a result of what you've said so they will take some form of action.

Primary topic: Management Skills

Management Skills

1,564 views

By Pamela WigglesworthRecently published1 topic

Branding... It's All About Perception

Branding: It's all about perception. You may have heard that phrase before. If you haven't heard that before, then read the first sentence again because the impact of perception on your business is huge.

Primary topic: Management Skills

Management Skills

1,555 views

By Pamela WigglesworthRecently published1 topic

Bringing Your Business To Top Level Success With Press Releases

I bet if you are just getting a new business going, or even giving an old business a major overhaul that you haven't even considered using press releases to get the word out about it. Now you may be thinking that press releases are reserved for the "big guns" in business like the big Corporations. The first thing you need is to adapt the proper mindset that what your business offers is just as important as any other business, and if you study your business close enough you are sure to come up with something about it that is newsworthy.

Primary topic: Management Skills

Management Skills

1,494 views

By Pamela WigglesworthRecently published1 topic

Hope Is Not a Plan of Action

Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by fear and therefore take no action at all. In essence they are acting like ostriches hiding their heads in the sand, waiting out the proverbial storm to pass. And who knows when that will be.

Primary topic: Management Skills

Management Skills

1,486 views

By Pamela WigglesworthRecently published1 topic

Entrepreneurship... Do You Have What It Takes to Be Self-Employed?

Discover if you are up for the task. As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs.

Primary topic: Management Skills

Management Skills

1,410 views

By Pamela WigglesworthRecently published1 topic

As More 20-Something Use Facebook Less And Less, Where Are They Hanging Out?

Young adults have been leaving Facebook in droves in recent years; the mass exodus is somewhat reminiscent to what led to the extinction of MySpace. But Facebook's latest stock prices are going strong and with over 1-billion total users, a few million uses can't be hurting the budget too badly. That still leaves the question of where are these young people 20-something year olds going off to? Simple Is Better

Primary topic: Management Skills

Management Skills

1,305 views

By Pamela WigglesworthRecently published1 topic

Making Presentations to Management

Presenting to management is a great opportunity. It should allow you to be noticed and to impress your managers with your capabilities as both an individual employee and as a representative of your company or organisation. However, as you increasingly gain access to managers higher up the corporate ladder, the more important your public speaking skills will become, and the more pressure you may find yourself under. In order to progress in your career you really will need to sell yourself, your ideas, and your ability. Here are some presentation tips that will help you: Know your audiencer

Primary topic: Management Skills

Management Skills

1,304 views

By Pamela WigglesworthRecently published1 topic

S-O-S SEO: Rescue Your Business With 5 Simple Optimization Techniques.

Close your eyes and think back to the time when you first started your business. Remember the day when you sold your first product or service, or when you officially launched your website? Can you recall the time and effort you put in and how excited you were to finally get the business off the ground? You were giddy with great expectations and life was feeling pretty good. Maybe your start date wasn't all that long ago or maybe a few years have already passed.

Primary topic: Management Skills

Management Skills

1,304 views

By Pamela WigglesworthRecently published1 topic

Do You Ever Feel Like You're Dog Padding in Your Business?

Four simple marketing strategies for keeping your head above water: Can you remember back when we didn't have laptop computers, mobile phones and tablets? Yes, I may be giving away my age, but I'll ask the question anyway. Can you remember back to what your life was like without all this technology?

Primary topic: Management Skills

Management Skills

1,269 views

By Pamela WigglesworthRecently published1 topic

The Top 5 Places to Distribute Your Business Videos

Business videos can be great advertising opportunities for you and your business. Customers like being able to see what you have to offer, and a video is a good way to showcase this much more effectively that you would otherwise achieve via print ad. Whether you are selling a product, promoting a service, or just looking to raise awareness, these are the top 5 places to distribute your business videos online. 1. YouTube

Primary topic: Management Skills

Management Skills

1,247 views

By Pamela WigglesworthRecently published1 topic

Let Me Let You In On a Secret

So what's the big secret you ask? Did you know that it is possible for your company to land on page 1 of Google organic searches within 24 hours if done correctly with one simple element... a video. You may or may not be aware that back in 2006 Google purchased YouTube for $1.65 Billion dollars. Okay, so that may not be a secret, yet it is the implication of this knowledge that is the big secret. As an SME, business start-up or entrepreneur, everyone wants to be on page 1 and preferably listed in the top 3 places on the page. Video can get you found faster than your competition.

Primary topic: Management Skills

Management Skills

1,234 views

By Pamela WigglesworthRecently published1 topic

7 Simple Steps to Using Social Media for Your Start-Up Business

If you're just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can't support your business if they don't know you exist and what you do. It's no longer enough to have a good physical location; you need to have a strong online presence as well. Of course, there are many benefits to this because doing business online means that you can expand your potential market worldwide.

Primary topic: Management Skills

Management Skills

1,221 views

By Pamela WigglesworthRecently published1 topic

Foolproof Your Presentations - 10 Tips for Delivering Professional Presentations

In the workplace, we make presentations all the time, be it to internal or exte al stakeholders. One of the reasons many people fear making presentations to the boss or clients is they are afraid of being the focal point of everyone's attention and don't want to risk making a fool of themselves. Put your best foot forward every time! There are several things you can do to "fool-proof" your speaking event or business presentation so that you deliver your message well every single time.

Primary topic: Management Skills

Management Skills

1,221 views

By Pamela WigglesworthRecently published1 topic

Reach Out and Touch Prospects With an Interactive Marketing Campaign

The New Year is here and with it comes hope and optimism for new business, new partnerships, increased profits and overall business success. Some people may ask, is it possible to be so optimistic when the global economy is still in recovery and companies remain in survival mode. My answer to that is yes it is possible. More importantly it's time for companies to shift gears from a business that is just surviving to one that is thriving. There is business out there to be had by all, but first both B2B and B2C clients and customers need to know you exist. It all starts with strategy.

Primary topic: Management Skills

Management Skills

1,219 views

By Pamela WigglesworthRecently published1 topic

Creating An Automated Webinar - Comparisons Of The Different Service Providers

Webinars have become used in a wide variety of fields from educational lectures to workplace negotiations. The great thing about automated webinars is that they can be used over and over again to achieve the same benefit. For instance, if you are trying to train new employees on the operations of your web management system, they'll be able to watch the same training material as everyone else in the office without requiring you to invest the time and energy of pulling someone else from their job to teach the new guy.

Primary topic: Management Skills

Management Skills

1,216 views

By Pamela WigglesworthRecently published1 topic

Are You Selling a Product, Service or Your Brand?

I am a huge fan of working with entrepreneurs. I'm one myself. In fact, some close friends might venture to say that I'm a serial entrepreneur, but that's a totally different story. I often wonder what goes through people's mind when they make the decision to venture out on their own. Is being a business owner something that they always envisioned for themselves or were they forced into the role as a result of not being able to secure a position within a company?

Primary topic: Management Skills

Management Skills

1,211 views

By Pamela WigglesworthRecently published1 topic

Make The Most Out Of Attending A Trade Show - The Do's And Don'ts

Tradeshows continue to be one of the best investments to market your products or services to industry profes-sionals, potential partners, and customers. It provides a hands on approach to marketing that truly help busi-nesses break free from the initial barriers of entry and find their way into a competitive marketing. In order to make the most out of your time at these events, here are some of the do's and don'ts of attending a trade show. The Do's of Attending a Trade Show

Primary topic: Management Skills

Management Skills

1,199 views

By Pamela WigglesworthRecently published1 topic

Retargeting Marketing: The Good, The Bad And The Ugly

Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new chal-lenge. In fact, only about 2% of traffic that visit a website will actually become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage of these visitors and attempt to entice that re-maining 98% into becoming a customer at a later point.

Primary topic: Management Skills

Management Skills

1,181 views

By Pamela WigglesworthRecently published1 topic

You Can Multi-Purpose Your Marketing With One Article

Do you ever wonder how it is that some small business owners seem to have both an off-line and online presence? They might even be the same size as you in terms of staff or perhaps even a soho-entrepreneur and yet it appears that they've got a marketing team equivalent to that of a ten people. You wonder how on earth are they pushing out all of that content in some many places and running their business at the same time.

Primary topic: Management Skills

Management Skills

1,180 views

By Pamela WigglesworthRecently published1 topic

Are You a Spaghetti Marketer?

Every day the world is introduced to new technologies, products and services; gadgets, websites and apps all designed to improve our lives and increase the efficiency of the small business owner. We are told by the 'latest marketing gurus' that we must do this and we must have that.

Primary topic: Management Skills

Management Skills

1,177 views

By Pamela WigglesworthRecently published1 topic

If You Don't Have to Pay Anything, Why Aren't You Doing This?

When I attend or speak at seminars or talks about marketing, I mingle around and ask the group of marketing executives, SMEs or entrepreneurs the same question. So what brings you here today and what do you hope to walk away with at the end of the session. The responses tend to a variation of these two comments; 'Our marketing budget has been cut, yet I have to exceed the number of leads from last year' or 'I am looking for one or two low cost tactics that I can go back and implement right away that will give me a huge reach.'

Primary topic: Management Skills

Management Skills

1,177 views

By Pamela WigglesworthRecently published1 topic

Entrepreneurship - A Journey Like No Other - 5 Tips to Kick Start Your Business

Making the decision to branch out on your own is not one to be taken lightly. Entrepreneurship is truly a personal journey like nothing you've experienced before. My first venture into entrepreneurship began in 1993 when I made the decision to leave the corporate world and set up my own boutique apparel sourcing agency. Like so many other people, I was convinced that it would be an easy task as I was going into the same line of work that I had just left. I knew the business like the back of my hand... or so I thought.

Primary topic: Management Skills

Management Skills

1,173 views

By Pamela WigglesworthRecently published1 topic

Mobile Marketing - Are You Ready?

What comes to mind when you hear the term mobile marketing? Some may immediately think that this is about SMS marketing or that you need to have your own app. Not so. Mobile marketing is marketing on or with a mobile device such as a cell phone or defined as 'the use of the mobile medium as a means of marketing communication.' According to KPCB Internet Trends 2013, 15% of internet traffic comes from mobile devices. There is no doubt that this number will continue to grow with more consumers coming to your website from a mobile phone. As a business, are you ready?

Primary topic: Management Skills

Management Skills

1,169 views

By Pamela WigglesworthRecently published1 topic

Crafting a Powerful Persuasive Presentation

When it comes to meeting people and presenting in person, you are in a good position to ‘read the room’, to get a sense of how your information is or isn’t being accepted. You can see first-hand the nuances of body language, facial gestures and signs of disengagement of people looking at their mobile phones.

Primary topic: Management Skills

Management Skills

1,155 views

By Pamela WigglesworthRecently published1 topic

Top SEO Trends In 2014

In the interest of retaining relevant results and discouraging unethical techniques, search engines are continuously re-formulating their SEO formulas. Google has updated their SEO standards as recently as the end of March making it harder for online marketing consultants and business owners to keep up with the latest and greater SEO standards. Here's a look at some of the top SEO trends in 2014 as reported by some of the experts in the industry to help you to optimize your online resources and highlight your business. Mobile Optimization Matter

Primary topic: Management Skills

Management Skills

1,144 views

By Pamela WigglesworthRecently published1 topic

Utilize Effective Marketing Using Linked-In

Any populated social network is a great source of targeted traffic. Users are divided up by specific demographics and interests with minimal effort by businesses. Some of these networks make it easier than others. Linked-In is a great example of a social network that is almost intentionally built with marketing in mind. This is a social network geared towards professional individuals and businesses, which means that the user profiles are characterized according to particular categories of interest. How Successful Is Linked-In Marketing?

Primary topic: Management Skills

Management Skills

1,144 views

By Pamela WigglesworthRecently published1 topic

Avoid The Shiny Object Syndrome - The Top 3 Tactics To Market Your Business

Shiny object syndrome is a disorder affecting millions of marketers around the world. The symptoms include an infatuation with using certain keywords, trends, or channels promising thousands of new conversions. Those suffering from this affliction may also experience a nagging feeling in their head to pull out the company credit card for the latest and greatest new software or services. If you feel that you or a co-worker you know might be suffering from shiny object syndrome, you're not alone. Shiny object syndrome doesn't have to be permanent; it can be treated and here's how.

Primary topic: Management Skills

Management Skills

1,124 views

By Pamela WigglesworthRecently published1 topic

How to Create Engaging Facebook Contests

Contests can be one of the most lucrative marketing payoffs if done right. The idea of winning prizes has a tendency to draws crowd, and Facebook is the only true way to reach so many diverse demographics with such a limited budget. Make the most out of your online marketing by creating engaging Facebook contests that will pay off for you. Setting Up A Contest

Primary topic: Management Skills

Management Skills

1,116 views

By Pamela WigglesworthRecently published1 topic

Why You Need To Make Article Marketing an Important Part of Your Business

Chances are when you started your online business you had no idea just how much of an impact the "written word" was going to have on the success of your business. You may be one of those many people that find it difficult to put your thoughts to paper or in this case onto a screen, and have had to rely on professionals to take care of this part of your business. There is nothing wrong with this, but the problem is this can be an going expense as you must be constantly marketing your business to enjoy a steady growth rate and it takes written content to do this.

Primary topic: Management Skills

Management Skills

1,112 views

By Pamela WigglesworthRecently published1 topic

Visually Engage Your Prospects With Content Rich Infographics

This is nothing new. You've heard it before. A picture is worth a thousand words. When you think about, humans have been communicating with pictures for thousands of years in the form of pictograms on cave walls to Egyptian hieroglyphics to temple carvings. As marketers, we should be using visual information in our business on a regular basis.

Primary topic: Management Skills

Management Skills

1,107 views

By Pamela WigglesworthRecently published1 topic

Having a Responsive Website - What Does That Mean For Your Business Today

If you can remember way back to the beginning, you'd probably agree that websites have come a long way since their inception, and so has the technology being used to access them. Developing a website is an important marketing asset for your business, but you should know that customers have certain expectations that your site should meet. One such expectation is having a responsive website. What Is A Responsive Website?

Primary topic: Management Skills

Management Skills

1,106 views

By Pamela WigglesworthRecently published1 topic

Why You Should Have a Branded YouTube Channel for Your Business

YouTube isn't just a service to showcase the funniest cat videos on the web or the top 10 greatest fails of all time. YouTube is home to over 1 billion active users and acts as the second largest social media website on the Internet. Businesses that are active on YouTube are already taking advantage of countless marketing outreach efforts to acquire new customers and revenue streams through low-cost media advertising. Creating a branded YouTube channel can help you to reap the benefits of this service and to translate those efforts into tangible financial assets.

Primary topic: Management Skills

Management Skills

1,104 views

By Pamela WigglesworthRecently published1 topic

Does Your Content Marketing Solve Your Prospects Problems?

Traditional marketing is about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria. Content marketing is any marketing that involves the creation and distribution of relevant and valuable content to attract and engage a specified target audience with the goal to convert prospects to take a desired action. This content can be delivered in a variety of ways to include whitepapers, articles, reports, eBooks, audio books, infographics, newsletters, videos, press releases, podcasts and more.

Primary topic: Management Skills

Management Skills

1,102 views

By Pamela WigglesworthRecently published1 topic

How Business Videos Can Impact Your Company

U.S. weekly reported that approximately 78% of all American Super Bowl viewers only watch the game for the advertisements; this data was compiled on a study done in 2014 from 1,000 research participants. The fact of the matter is that people enjoy watching videos. It doesn't matter if it's an advertisement or an infomercial; as long it's entertaining and has a purpose, people are willing to spend their time watching it.

Primary topic: Management Skills

Management Skills

1,101 views

By Pamela WigglesworthRecently published1 topic

Simple Ways to Boost Your Marketing Success With Linked-In

If you have successfully built a Linked-In page, you will want to make sure that you monetize it as best as possible. There are a few techniques that many people do not know or use to their advantage as much as they should. One great method is to extract your Linked-In connections and use them in combination with your relevant tool, whether it is Yahoo! Mail, Gmail, Microsoft Outlook, or whatever else. You can use these connections as part of your mailing list for an e-mail marketing campaign.

Primary topic: Management Skills

Management Skills

1,093 views

By Pamela WigglesworthRecently published1 topic

Top 5 Tips to Help Your Chances for Creating a Viral Video

Everyone dreams of creating the next big viral video, but only a proud few have had the opportunity to experience it. Every minute approximately 72 hours of YouTube footage is uploaded onto the streaming site, so if you haven't been discovered, don't give up your dream just yet. With enough persistence and determination, you're bound to come up with something viral-worthy eventually. To assist you in you in reaching your goals, here are the top 5 tips to help your chances for creating a viral video: 1. Capture Their Attention & Keep It

Primary topic: Management Skills

Management Skills

1,077 views

By Pamela WigglesworthRecently published1 topic

Creating A Podcast - Will My Business Benefit?

Podcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don't have the benefit of showing pictures or allowing customers to read something at their leisurely pace. Instead, you and your company must develop an idea within the imagination of your listeners.

Primary topic: Management Skills

Management Skills

1,068 views

By Pamela WigglesworthRecently published1 topic

Are you a Thought Leader

It’s time for you to step up and step in. Around the globe we are witnessing businesses, cities and countries come to a complete standstill. Rewind the clock to end December, we would have never guessed that the world is in the state that it is today. This because of an invisible predator called COVID-19.

Primary topic: Management Skills

Management Skills

1,044 views

By Pamela WigglesworthRecently published1 topic

Getting the Best for Your Business With Online Slide Presentations

You most likely have head the cliché that a "picture is worth a thousand words". When it comes to slide presentations you have the advantage of combining pictures and words as a marketing tool for your business. It all begins by putting together a good slide presentation that gets the message out that you want to share with your potential clients. There are many excellent free programs to help you compile your slide presentation. Once you have completed this task then you need to begin to market your presentation in order to get it seen.

Primary topic: Management Skills

Management Skills

1,044 views

By Pamela WigglesworthRecently published1 topic

Is Social Media Making Us Narcissistic?

If baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millennials the “Me, Me, Me Generation.” By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise.

Primary topic: Management Skills

Management Skills

838 views

By Pamela WigglesworthRecently published1 topic

You Engage on Social Media—but Are You Engaging?

Many businesses get one very basic thing about social media engagement wrong. The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you really start engaging. Think of it as a real-life engagement. Consider that every single interaction is a date with your customers.You get to know each other on these dates. You tell them what you’re about and they tell you what they like and what they don’t.

Primary topic: Management Skills

Management Skills

830 views

By Pamela WigglesworthRecently published1 topic

Are You Ready to Ride the Waves of Change?

Emerging Prepared with a Plan in a Post Pandemic Economy It’s April 2020 and as I wake up and start my day, there is always the nagging questions lingering in my head. What the heck will my business look like in three month or even six months from now? Will I still have a business to run or will the way in which I earn a living cease to exist and will I end up doing something entirely different?

Primary topic: Management Skills

Management Skills

815 views

By Pamela WigglesworthRecently published1 topic

The Customer’s Journey

Creating a successful customer experience is a lot like being in a relationship. Your interactions throughout the relationship will determine its long-term success. Being aware of every step of your customer’s journey is essential in an effective marketing framework. From the moment your customer discovers your brand, they’re on a journey. The journey has several touch-points but it starts with awareness and ideally ends with a purchase. As a startup entrepreneur, your single most important task is to attract customers. The Journey Starts With Awareness

Primary topic: Management Skills

Management Skills

791 views

By Pamela WigglesworthRecently published1 topic

Do Prospects Know, Like, and Trust Your Brand?

If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all the time. But if even you neglected one, it will show in your performance. It is easy and simple to say all that, but what does it mean practically? Let’s take a closer look at these terms. What Does It Mean to Know?r

Primary topic: Management Skills

Management Skills

780 views

By Pamela WigglesworthRecently published1 topic

Are Chatbots an Effective Tool for Entrepreneurs?

Asking whether chatbots are right for your business is like asking if social media marketing is right for you. If they haven’t made it to your industry yet, bots are well on their way. Messaging apps are becoming the next big thing in marketing. Social media is still king, but messaging apps are slowly taking over. The way to capitalize on this is through bots. Tread carefully, though. When a new channel starts to show promise, we tend to get overexcited and overwhelm our audience.

Primary topic: Management Skills

Management Skills

758 views

By Pamela WigglesworthRecently published1 topic

Isn’t It Time You Jump on the Video Marketing Bandwagon?

If you’re not using video marketing, you’re not maximizing your brand’s marketing potential. The great thing about it is that you can see results much faster than with SEO and other marketing channels. So what’s stopping you from boosting your sales by leveraging video? The truth is that there is one small problem.

Primary topic: Management Skills

Management Skills

725 views

By Pamela WigglesworthRecently published1 topic

To Survive, You Need to Follow the Bubbles

Whether you are an entrepreneur or small business enterprise, one thing is for certain, we are all experiencing some form of disruption in our business as a result of Covid-19. For a very small handful of businesses, this unprecedented change is a positive one for their business, while a significantly greater number have not been so fortunate.

Primary topic: Management Skills

Management Skills

712 views

By Pamela WigglesworthRecently published1 topic

Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing? Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts. What Is Business Marketing?r

Primary topic: Management Skills

Management Skills

700 views

By Pamela WigglesworthRecently published1 topic

Virtually Speaking – Putting Your Best Self Forward for Virtual Meetings

Depending on when your community, company or country issued a stay-at-home policy, it could now be weeks or months now since you began working from home. Not surprisingly, the way you ‘show up’ to the world has also changed. As work from home commenced and communication switched to virtual conversations, most people maintained a level of professionalism when showing up for online calls.

Primary topic: Management Skills

Management Skills

688 views

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