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Browse published articles attributed to Paul Keetch, with full-archive search.
To write a truly effective marketing plan for your business, you must have the basics in place first. One of the most basic, yet often overlooked elements of a marketing plan is the situation analysis. This situation analysis will provide the context for the proposed plan of action and must be fact-based, not theoretical.
The key to building a successful marketing campaign is to really understand who your prospect is, what frustrates them and what they dream of for the future. I would suggest developing a customer profile that clearly details the specifics about your most common customer. Starting this process by taking out a blank sheet of paper and creating three columns: - Attributes & Characteristic - Fears & Frustrations - Dreams for the Future Start by listing all the actual characteristics you can think of about your prospective customer - gender, age, geographic
Are you curious about how to effectively use your LinkedIn profile to market yourself more effectively online?
If you’re currently in business for yourself or are considering starting a new business, marketing is a skill you absolutely must master, if you hope to be successful. Although marketing can be a daunting prospect for many entrepreneurs, mastering the basics of writing a marketing plan can be easy and fun – and it can provide you with the foundation you need to successfully grow your business.
There is one challenge that, above all others, can have the most dramatic impact on the success potential of your business – marketing. Without a steady stream of new, qualified prospects coming into your business each and every week, your business will eventually dry up and be blown away ...
So you want to generate more word of mouth, but don't want to be pushy or "in your face" about it? Here's how... Everyone knows that the best form of advertising is word of mouth. The reason this is true is because the marketing message is coming, not from a "greedy company" but from a ...
Do you, like many entrepreneurs, get caught up too easily in all the "latest and greatest" marketing tactics... but somehow fail to get the results promised? Keep reading to find out how to stay focused on what works! It seems the very things that make you a successful entrepreneur – ...
Every business needs a plan – any plan – that will guide and inform their marketing activities. And yet, as essential as a marketing plan is, many business owners and entrepreneurs don't use one; most claim being "too busy" with the running of their business as the primary ...
Are you worried that your business is going to suffer because of the current economy? In this article you'll learn how to find customers in any economy by following a few simple steps... It's true - In a slumping economy consumers are spending less. But that doesn't mean they've stopped spending!
There is a lot of attention being put on internet marketing these days… search engine optimization (or SEO), social networking, podcasting, vlogging, blogging, RSS, email marketing, article marketing, etc. And more tactics are being added at an astonishing rate! So how do you determine ...
Marketing is not hard. In fact, marketing is quite easy… when you know what steps need to be taken. It’s a system! Of course, you have to actually follow the steps start to finish in order for the system to work. But that’s the beauty of a system – it is a ...
Do you know how to make your marketing message sizzle in the mind of your prospective customer? You will if you read and implement this short article... People are bombarded with thousands of marketing messages every minute of the day, from all angles. Making your message "stick" in their ...
All things come to and end.nnWhether you see this truth as a good or bad thing, is entirely up to you, but there is simply no denying it. Everything that is currently going on for you in your life ~ your relationship (or lack of), your job (or lack of), your financial abundance (or lack of), your friends (or lack of) [are you getting the picture?] ~ all of these things will be gone one day.nnYou've possibly heard it put this way:nnThis, too, shall pass.nnThe simple fact is th
I’m a huge proponent of coaching and mentoring as a means to living the life you want.nnA coach is someone who can help you identify your specific goals in any area of life and then work with you on an action plan to make it happen. A coach holds you to be accountable for your commitments and can provide the wisdom of an outside perspective when we stumble or are challenged by our own internal thoughts and patterns of behaviour.nnA mentor is someone who shares his or he
Hopefully you already have a vision for your company. It might be to be the biggest, the best or the brightest in your industry. It might be to deliver a certain experience or level of service to your customers. It might be to take over the world and travel to the moon. Whatever it is ...
There are some things that small business owners can do to market themselves very effectively, while working with a very conservative budget. These days, a big budget is not required for big results. Here are three powerful tips for small business marketing success: Play To Your ...
If I asked you whether or not you thought you were a truly effective leader, you would probably say "no". Well, guess what - you'd be absolutely right. And you'd be absolutely wrong.nnYou see, very few of us are exceptional leaders by nature. But we are leaders nonetheless, regardless of whether we realize it or not, and the influence we have on others, particularly if we are around young children for any length of time, is exceptional despite our awareness - or lack of aware
If you're anything like me, the creative process can be at times the most gratifying experience imaginable. Everything comes together in a flurry of creative activity, you enter a "Flow" state where time seems to stand still and nothing else but what you're working on exists in that moment of time.nnThe flip-side is that sometimes the blank page, screen or canvas stares back at you and seems to laugh at your inability to produce. These moments feel agonizingly long, every lit
Being able to succinctly describe your business is an essential networking skill for two important reasons. First, the person you’re talking to can quickly and easily understand if they, or someone they know, is a potential customer of yours. Second, knowing specifically how to ...
How would you like to be able to prioritize the truly important things in life - your family, your health and your personal dreams?nnLike most of us, you probably answered 'yes' to this question. Just as likely, your mind began chattering away with a number of excuses about why you simply can't do more than you already are.nnThere are only 24 hours in the day, after all. I'm not a time traveler. I'm doing the very best I can with what I've got.nnI know all the excuses... I've
What are you committed to?nnAs you attempt to answer this question you may encounter some internal conflict or confusion. Itâs the difference between what your head âthinksâ and what your heart âknowsâ that causes this confusion.nnThis happens because your brain wants you to think you are committed to things of a higher ideal; things that support and enhance your growth but which, frankly, often merely massage your ego. Your mind thinks these things make you look go
Greatness simply will not be a reality for you unless you get off the fence and the bench.nnFence-sitters say, "Well, I'd like to do that, but what if I do and this happens?" or "Well, I believe this, except when this happens, in which case, I believe this." And from their place high atop the fence, these folks will tell others how it âshould' be done, how the game âshould' be played, how you may have missed this, or that opportunity. They put themselves on a pedestal; ta