***Always Assume Positive Intent
I am currently working on a re-branding initiative with an organization. Because we are working with very short timelines with a large amount of work to be completed, a steering committee with decision making authority was put into place to shepherd the process. This group is responsible for developing and implementing strategies. To ensure that this group doesn’t implement tactics that are not congruent with the needs of the target market, an advisory panel was also put into place to obtain feedback and input before moving forward with implementation.
Primary topic: Career Development
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