Articles by Scott Lorenz

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By Scott LorenzRecently published1 topic

Top Book Fairs & Festivals for Authors for 2015

Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases.

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By Scott LorenzRecently published1 topic

What Authors Can Learn From Motown Hits

Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years. I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to improve their careers. Let’s have a look:

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By Scott LorenzRecently published1 topic

Medium- A New Writing Tool For Authors

Walter Isaacson uses it. NY Times jou alist David Carr uses it. Author Emily Gould, Jou alist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors post to a communal blog, then the site groups the posts together to create broad topics such as “Creative Writing” “On Publishing” and “Online Marketing.” https://medium.com/about/writing-in-medium-df8eac9f4a5e

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By Scott LorenzRecently published1 topic

How to Get a Sales Force of 65,000 Reps to Sell Your Book

Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again. Well, now there is a better way and authors who don’t want to invest themselves or their money in bookstores have another choice. I will wait until the loud and wild applause subsides before continuing.

Primary topic: Publicity

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By Scott LorenzRecently published1 topic

Authors: Use Alliteration for Illumination of Your Book Title

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in "a peck of pickled peppers." Incorporating alliteration into your book title can help people remember your work and it will stick out in people's minds. Here are a few examples of books with alliteration in their titles: The Teeny Tiny Teacher by Stephanie Calmenson The Magical, Mystical, Marvelous Coat by Catherine A Cullenr

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By Scott LorenzRecently published1 topic

Jewish Book Fairs & Festivals Authors Can Attend in 2015

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round all over the United States.

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By Scott LorenzRecently published1 topic

How Authors Can Get Speaking Gigs by Book Publicist Scott Lorenz

As a book publicist, I am constantly being asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, more so sometimes than selling books, but often it’s the book that creates the demand so there is a symbiotic relationship. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.

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By Scott LorenzRecently published1 topic

Want to Get Your Book Published? Get an AUTHOR’S Consultant

How an Author’s Consultant Can Cinch Your Book Deal by Scott Lorenzr As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander. Debra Englanderr Debra Englanderr

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By Scott LorenzRecently published1 topic

Book Cover Designers for Authors by Book Publicist Scott Lorenz

A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book “Your book cover is not a decoration. It’s a smart business investment.” George Fosterr Foster Covers http://www.fostercovers.com

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By Scott LorenzRecently published1 topic

Authors: Turn to Kickstarter to Launch Your Book

In Renaissance times and during other eras it was common for artists, sculptors and other creative people to recruit patrons and sponsors to fund their works so they could create masterpieces without worrying about such trivial matters as making a living. Today it also is important for creative people, such as writers, to recruit sponsors and patrons – not to help make a living but to promote their latest book in need of a boost to climb up the best-selling lists.

Primary topic: Publicity

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By Scott LorenzRecently published1 topic

Authors: Your Book Needs an Audiobook!

Audiobooks are quickly becoming a popular method of “reading,” with estimated revenue reported at $2.5 billion for 2017 and up 22.7% for 2018 according to Publisher’s Weekly. Busy readers are opting to listen to their favorite books while jogging, driving, and even washing the dishes—usually on their smartphones. Most listeners are under the age of 45, but the numbers are increasing. As an author with a published book, you need to get in the game. Audiobook ACX, Audible, Findaway Voices,

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By Scott LorenzRecently published1 topic

Tips on How to Turn Your Book Into a Movie from Book Publicist Scott Lorenz

As a book publicist I am frequently asked to help my clients get a movie deal. To help you understand just what it takes to get your book noticed and turned into a movie, it only makes sense to share some advice from movie producers. Let’s take a closer look at what reputable movie producers have to say to authors who are on a mission to write books that make it to Hollywood.

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By Scott LorenzRecently published1 topic

Inspirational Author Quotes About Writing

If you’re an aspiring author in search of the secrets to success, it only makes sense to ask those who have achieved it. After all, they’ve been in your shoes. While you may not be able to speak to successful authors directly, you can read their quotes. I’ve done the heavy lifting for you and compiled these 20 quotes about writing, which are sure to inspire and intrigue you. 1. "You can't wait for inspiration. You have to go after it with a club." - Jack London 2. “All a writer needs is talent and ink." -J.K. Rowlingr

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