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Sheela Masand/
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Articles by Sheela Masand

Browse published articles attributed to Sheela Masand, with full-archive search.

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Showing 51–69

By Sheela MasandRecently published1 topic

What Every Coach/Practitioner Should Know About Marketing

Marketing is a word, a label for something, that’s all. So why does it drum up so much anxiety or disdain in people? Well, that’s an interesting question. A friend shared this on Facebook a couple of days ago and I shared it because it really impacted me and illustrated my point so clearly. “The same boiling water that softens potatoes also hardens eggs. Everything depends on what you are made of, not your circumstances”

Primary topic: Marketing Strategy

Marketing Strategy

917 views

By Sheela MasandRecently published1 topic

Is Fear Holding You Back?

I belong to a mastermind group, but we haven't been meeting up so frequently over the past year and so when we finally caught up the other day it was lovely to hear how everyone is getting along in their life and business. One of the ladies has written a book, and I thought she would have had it published by now since the last time we spoke a few months ago that was the plan. The book is pretty much her life story which illustrates how she came through her trials and tribulations with the intention of helping others to do the same.

Primary topic: Marketing Strategy

Marketing Strategy

906 views

By Sheela MasandRecently published1 topic

Can Well-Being Really be Our Default Setting?

When I read through the top 5 tips my client had created recently as her opt in gift for her target market, Mums, I realized they could just as easily be applied to a solo-preneur. So how does that happen? How does a special report written especially for Mums who are struggling turn out to be useful information for heart centred service professionals too? All human beings are looking for well-being

Primary topic: Marketing Strategy

Marketing Strategy

895 views

By Sheela MasandRecently published1 topic

The First Step in Attracting Your Ideal Clients

We talk a lot about attracting in our ideal clients or our target market, but have you taken the time to work out the specifics? By the specifics I mean what your ideal client looks like, thinks like, acts like, wants in life and so on? Have you been specific and let the Universe know who to bring you? Or are you willing to work with anyone who comes along? I know as heart based people we do have this feeling of wanting to help the whole world, but there are specific groups of people that are going to work better with you than with anyone else in the world.

Primary topic: Marketing Strategy

Marketing Strategy

865 views

By Sheela MasandRecently published1 topic

The Vital (and mostly overlooked) Ingredient to Effortless Cash Flow

What do you do when cashflow is down, or even non-existent? Well the first place most people look is to the experts. So Googling “how to make cash fast” or calling up a friend who has done what you want to do or is bringing in money doing what you do is often the first port of call. I know it has been for me. But is this helpful or is it a “red herring”? Could it be that we have been brainwashed into thinking that the answers are all out there – at our fingertips?r

Primary topic: Marketing Strategy

Marketing Strategy

822 views

By Sheela MasandRecently published1 topic

Uncovering the Hidden Opportunities for Your Business

I had a beautiful conversation with a beautiful soul recently who happens to live in Kathmandu in Nepal which I think is very cool that technology allows us to do this! It was our 2nd attempt after the Skype connection failed the first time, and I am so very happy we persisted and made it happen.

Primary topic: Marketing Strategy

Marketing Strategy

788 views

By Sheela MasandRecently published1 topic

What's Approval Seeking Got To Do With Business?

We are conditioned from birth to seek approval, it's in our bones, our muscles, every cell of our bodies. At a recent seminar I attended it was likened to an addictive substance and I thought it was a brilliant analogy to highlight the power it has over us. So to share it with you, imagine that approval seeking is an addictive chemical substance that we are spoon fed from a very early age. It wasn't done intentionally to harm us, it is just part of the way our society functions.

Primary topic: Marketing Strategy

Marketing Strategy

753 views

By Sheela MasandRecently published1 topic

Are you leaving money on the table?

Once you have a strong foundation set in the client attraction process and in your business which consists of a mindset for success, a niche and a clear magnetic message, it is imperative in on line marketing that you have a place to collect the email addresses of your prospect, a.k.a. List building. So generally speaking we are talking about a website/blog here. Now if you don't have a website set up yet, that's fine, you don't have to have a website. All you actually need in reality if you are just starting out is a landing page or a squeeze page as it is generally called.

Primary topic: Marketing Strategy

Marketing Strategy

695 views

By Sheela MasandRecently published1 topic

Top Tip to Make the Sale

I was recently asked by a colleague, what I considered to be the most helpful or important learning I have received during my period of marketing coaching. It was a great question, and I wanted to share the answer with you since it is so powerful. Having said that, it was difficult to choose because there have been so many, too many to recount here, but the most helpful in terms of bringing in clients to work with me has been to be totally detached from the outcome when having a “sales conversation”.

Primary topic: Marketing Strategy

Marketing Strategy

693 views

By Sheela MasandRecently published1 topic

Three Keys to Achieving Success

When a business owner asks me what's the first step I recommend they take in order to get their business off the ground, my answer is to get very clear. Clarity is one of the most important keys to success. If you are not clear about the who, the why, the what and the when, then it's pretty much like putting your child (or pet) in the back of a taxi and saying, take him/her wherever you want and don't worry about the cost, how long it takes, or even if you go anywhere at all. In fact if you want to go round and round in circles, that's fine too!

Primary topic: Marketing Strategy

Marketing Strategy

676 views

By Sheela MasandRecently published1 topic

The Hidden Money in Your Business

One of the most valuable pieces of advice I give my clients, is follow up, follow up, and follow up. Now this might seem like an obvious piece of advice, but I can’t tell you how many people I speak to, that just don’t do it. And why don’t they do it? Well that depends on the circumstances, but the most common answer is that they don’t want to bother people. As a service provider, it is your responsibility to share the opportunity you are offering to your potential clients as many times as it takes for them to say yes, or to tell you to buzz off!

Primary topic: Marketing Strategy

Marketing Strategy

674 views

By Sheela MasandRecently published1 topic

Attracting Clients Effortlessly

Let's start with what effortless means. Basically, it's the opposite of effort. So making an effort speaks of really having to push, to try hard, to dig your heels in and get the job done. So effortless would mean we don't have to push, or try hard, or struggle to get the job done? That's exactly what I'm talking about, about not having to push, not having to struggle, not having to try hard. It 's the difference between rowing the boat in the water, or walking with the boat over your head alongside the river. What would you rather do? I know I'd rather be in the boat.

Primary topic: Marketing Strategy

Marketing Strategy

672 views

By Sheela MasandRecently published1 topic

Networking Made Easy

OK, so you have finally decided to take that step out of your comfort zone and attend a networking meeting. All the marketing gurus tell you that you have to get out there and make contact with new people to build your community. It’s not about sitting in your office waiting for the phone to ring, or the emails to land in your in box.

Primary topic: Marketing Strategy

Marketing Strategy

641 views

By Sheela MasandRecently published1 topic

Do You Have the Success Ingredient for Business?

“Success is going from failure to failure without losing enthusiasm”rn ~ Winston Churchill Why do most businesses fail? Well if you answered lack of money or clients you'd be right in a way because that's the problem on the surface. Unde eath that though, the root cause is because they give up. That might sound a little short or obvious. Well yes, if they quit they are bound not to succeed, but think about what that is. Why do people quit?

Primary topic: Marketing Strategy

Marketing Strategy

638 views

By Sheela MasandRecently published1 topic

The Biggest Mistake Heart-Centred Service Professionals Make

What's the biggest mistake heart-centred service professionals make when it comes to making a sale in a sales conversation? They don't ASK.

Primary topic: Marketing Strategy

Marketing Strategy

611 views

By Sheela MasandRecently published1 topic

Spirituality and Money – do they mix?

Every heart based professional is at some time or other grappling with the dilemma of “being spiritual” and “making money”. And as they step up and become more successful in business, is it OK to make A LOT of money? Well, let's take this back to grass roots. It is a scientific fact that everything here on planet earth is made up of matter, we are all made up of the same matter, just that we are vibrating at different speeds. The slower the matter the vibrates, the denser the object seems. So a wooden table is vibrating at a much slower speed than a feather for example.

Primary topic: Marketing Strategy

Marketing Strategy

608 views

By Sheela MasandRecently published1 topic

Are You Running After Every Client?

So if you run after 2 bunnies at the same time, what are the chances of you catching them both? The answer would be practically none. And that would be exactly the same when it comes to business. If you have your eye on two different bunnies, ie, two different target markets, the odds of you capturing either one is very unlikely, or at best, very difficult. However, if you pick one and focus, and use all your energy, all your time and all your resources on that one bunny, you are much more likely to catch it.

Primary topic: Marketing Strategy

Marketing Strategy

596 views

By Sheela MasandRecently published1 topic

Is Your Current Mindset Set to Business Success?

Last night I was watching David Neagle speak on the topic “Are you Marketable?” Just so that you know David is someone who knows what he's talking about, not only is he a multi-millionaire, he has also mentored hundreds of entrepreneurs to become millionaires, and one of the things he says a lot is “tell me what you want – anything – and I'll show you how to get it”

Primary topic: Marketing Strategy

Marketing Strategy

581 views

By Sheela MasandRecently published1 topic

Thinking Your Way to Business Success

So, you are working on your business, you are getting out there networking, you are talking to potential clients, writing articles, advertising, got the website up, and so on and so on, but you feel like things are just not moving fast enough. In fact, you’ve done way more than you ever thought you would be able to do, you’ve stepped out of your comfort zone and really gone to town, spent more time, energy and money than you ever thought possible.

Primary topic: Marketing Strategy

Marketing Strategy

541 views

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