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Articles by Susan Friedmann

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By Susan FriedmannSep 12, 20041 topic

10 Tips For Bringing Your Event To Life

Your job as an event planner doesnât stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employeeâs retirement, an incentive event for the companyâs sales force, a fundraising event, a holiday celebrationâ¦the list goes on and on.n nThese types of affairs differ from your typical corporate business meetin

Primary topic: Corporate Training

Corporate Training

2,386 views3/5 (2)

By Susan FriedmannJun 11, 20041 topic

To Meet or Not to Meetâ¦What are the Questions?

Meetings can be a total waste of time or a powerful and productive communication tool that solve problems, stimulate ideas, promote team spirit and generate action. The results lie totally in how they are run. Organized and well-managed meetings will inevitably produce effective results. Whereas, meetings that are poorly managed lack purpose and focus are a total waste of an organizationâs time and money.n nFrom my observations working with hundreds of different companies,

Primary topic: Corporate Training

Corporate Training

1,346 views3/5 (1)

By Susan FriedmannJun 11, 20041 topic

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow.n n1. Have A Proper Exhibit Marketing PlannnHaving both a strategic exhibit marketing and tactical plan of action is a critical starting point. In order to make tradeshows a po

Primary topic: Corporate Training

Corporate Training

1,242 views3/5 (1)

By Susan FriedmannSep 12, 20041 topic

The Power of Buzz

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie âThe Blair Witch Projectâ become such an incredibly successful phenomenon? The answer lies in the power of âbuzz.â n nBuzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of un

Primary topic: Sales Training

1,144 views3/5 (1)

By Susan FriedmannJul 28, 20051 topic

The View from The Aisle: Attending A Trade Show

How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. Itâs very rare for a company to send two teams to a show. Instead the same small group of staff members have to pull double-duty at the trade show, acting as both booth staff and gathering relevant information.n nYouâve spent lots of time and effort concentrating on how to be the very best exhibitor. But are you prepared to be a

Primary topic: Business Opportunities

Business Opportunities

1,094 views3/5 (1)

By Susan FriedmannOct 7, 20071 topic

Riches in Niches: Why I Became A Nichepreneur

It's safe to say that I was good at my job. Actually, very good at my job. I loved working in public relations, and invested time, energy and money into my career. It showed, too -- my clients were pleased, my supervisors was pleased, and I was pleased with the work I did.n nFor ten years, that was enough. I spent a decade in the industry -- ten years that gave me all kinds of skills, valuable industry insights, heaps of practical experience, and a vast network of contacts. n

Primary topic: Entrepreneurs

1,363 views

By Susan FriedmannJul 26, 20041 topic

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldnât it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? Thatâs why Iâve developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, itâs going to happen âsomeaday.ân nSurvival Strategy #1. Question the meeting need. n nBefore yo

Primary topic: Seminars and Workshops

Seminars and Workshops

1,313 views

By Susan FriedmannMay 30, 20051 topic

Motivation ABCâs: Tune Up Your Booth Staff

Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees?nnAnswer yes to any one of these questions â or even chuckle at a situation a little too close to home â and youâve got a problem. Working a trade show is hard. Keeping your team motiv

Primary topic: Business Opportunities

Business Opportunities

1,203 views

By Susan FriedmannJul 30, 20071 topic

How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events

Every moment at a tradeshow is important. This includes, of course, all of the time you're on the show floor. Add to that the time you're not actively exhibiting but are on or near the floor -- visiting other exhibits, grabbing a bite to eat, or en route to your hotel room. You only have a limited amount of time to represent your organization to the gathered attendees, so you want to make the most of every minute.n nThat's why networking events, such as dinners or organized o

Primary topic: Business Networking

Business Networking

1,194 views

By Susan FriedmannJul 26, 20041 topic

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.n nSome trade show promotional opportunities include sponsorship of the press room, an international lounge, a speaker or VIP room, an awards rec

Primary topic: Business Opportunities

Business Opportunities

1,190 views

By Susan FriedmannAug 11, 20071 topic

Narrow Your Niche: Six Ways to Define Your Target Audience

One of the most important things any Nichepreneur can do is define their target audience. Ask yourself: Who is my ideal customer? If your answer is "Everyone", you've got some work to do! n nWhile it would be nice if every single person in the world wanted your products and services, the truth is that by trying to appeal to everyone, you often wind up appealing to no one. Increase your chances for success by narrowing your target audience: selecting a crowd of likely customer

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,167 views

By Susan FriedmannJul 18, 20061 topic

Begin at the Beginning: Secrets for Success

You never get a second chance to make a first impression. It's a saying so true that it has become clichÃ© -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff.nnA trade show is a non-stop series of beginnings. Every moment -- from the second the doors open until they blink the lights signalling the end of the day -- is a moment where you could be meeting customers for the very first time. nnIf all g

Primary topic: Corporate Training

Corporate Training

1,150 views

By Susan FriedmannOct 28, 20061 topic

Niche Marketplace Demands Exhibitor Efficiency

Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more. Niche marketing, Anderson posits, isn't just tomorrow's trend -- it's today's reality.nnThe idea has caught on, and in a big way. Many companies are entering niche marketplaces -- tailoring some or all of their product line to mee

Primary topic: Sales Training

1,148 views

By Susan FriedmannFeb 26, 20061 topic

Wagging the Dog : Plan Ahead for What Happens After the Show

It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that wonât happen until the show closes? Doesnât it seem like putting the cart before the horse?n nIt might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make. By clearly deliniating your plan for after the show, youâll be able to streamline your operation, delegate people to the proper d

Primary topic: Business Opportunities

Business Opportunities

1,148 views

By Susan FriedmannAug 26, 20041 topic

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. Thatâs because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional manner. What more could you ask for? Well, the right speaker can emphasize an imp

Primary topic: Sales Training

1,139 views

By Susan FriedmannApr 23, 20081 topic

Consultative Selling for Nichepreneursâ¢

Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the services your clients value, but you promote and market yourself as the best place to obtain those services.n nWhile you may be very confident in your professional skills, it's the sales part of the equation that's proving to be problematic for many Nichepreneurs™. Don't worry. You're not alone! M

Primary topic: Marketing Strategy

Marketing Strategy

1,090 views

By Susan FriedmannOct 2, 20051 topic

Is Sponsorship Right for My Company?

Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and theyâll be more than happy to explain how you can make sure your companyâs name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. Itâs just a simple matter of money â lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee.n nIs all tha

Primary topic: Business Opportunities

Business Opportunities

1,067 views

By Susan FriedmannAug 26, 20041 topic

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.n n1. Definites. If you have done a thorough job of preshow marketing, definite prospects and customers will vis

Primary topic: Sales Training

1,063 views

By Susan FriedmannFeb 27, 20071 topic

Winnie the Poohâ¢ and Youâ¦at the Tradeshow?

At first glance, thereâs no connection between Disneyâs Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favorites possibly teach us about exhibiting?nnnnSurprisingly, quite a bit. There are some very strong similarities between Winnie the Pooh and the other inhabitants of the Hundred Acre Woods and many tradeshow exhibitors. Donât believe me? Take a look and see how many of your staf

Primary topic: Sales Training

1,053 views

By Susan FriedmannDec 28, 20051 topic

Countdown to Success : Twelve Things to do Twelve Months in Advance

When a showâs a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation youâve got to do. Here is a checklist of sixteen vital items that need to be done approximately one year before you set up your exhibit:n n 1. Identify Where The Show Fits In Your Marketing Strategy n nEvery show has a purpose. Do you want to introduce a new product

Primary topic: Business Opportunities

Business Opportunities

1,052 views

By Susan FriedmannFeb 26, 20061 topic

Strong Arm Sales Stop Success Cold

It happens more often than youâd ever guess â in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didnât want. Needless to say, these attendees donât have a high opinion of those companies that âstrong-armedâ them, and report that theyâll be unlikely to do business with them again.n nHow can this happen? What possible wa

Primary topic: Business Opportunities

Business Opportunities

1,052 views

By Susan FriedmannApr 6, 20071 topic

Athletes Train: Why Donât You?

Thereâs nothing like watching an athlete at the top of their game -- the sprinter racing to the finish line, the star center sinking the game winning shot. They make it look absolutely effortless, as if it was the most natural thing in the world for them to perform that well.n nAppearances can be deceiving. What you donât see is the long, grueling hours of training and practice star athletes put in behind the scenes: the endless laps around the track with no one watching,

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,048 views

By Susan FriedmannNov 9, 20051 topic

The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y

Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen Xâers have moved into upper management positions. Now weâre exhibiting for Generation Y.n nThe members of Generation Y were born between 1977-1994. Itâs a huge demographic, with over 68 million individuals, 40% of which are already employed full-time. While itâs always unwise to indulge in s

Primary topic: Sales Training

1,046 views

By Susan FriedmannJan 28, 20061 topic

Make Some Noise: Seven Super Promotion Steps

Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, it is imperative to make promotional efforts above and beyond merely showing up at the next event. Begin these pre-show efforts six to eight months before your next event.n nHere are the seven steps you need to take:n n 1. Decide on a pre-show promotion

Primary topic: Business Opportunities

Business Opportunities

1,036 views

By Susan FriedmannSep 9, 20061 topic

Back To School Supplies

When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year. After all, school is a really busy time, and to do well, you need to be prepared.nnThe same holds true for tradeshows. Autumn is the busiest time of year for exhibitors -- and just like those students we were talking about, to do well, your booth staffers need to be p

Primary topic: Sales Training

1,030 views

By Susan FriedmannFeb 27, 20071 topic

Are You âCellâing Yourself Short?

Cell phones have changed our world. With few exceptions, we can now talk to anyone we like whenever weâd like. The staccato symphony of ring tones accompanies us through our days: from the morning commute to the crowded restaurant at lunchtime, during meetings and even during the quick stop at the grocery store when the day is done. Weâre always connected, always reachable. Itâs a marvel.nnnnItâs a marvel that can destroy your tradeshow performance.nnnnConsider the fo

Primary topic: Sales Training

1,018 views

By Susan FriedmannNov 26, 20061 topic

Bring on the Baby Eyes

They say, âyou can't teach an old dog new tricksâ -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment!nnRecently, I had a range of experiences that brought home the importance of going to every tradeshow with 'baby eyes' -- with an open mind and willingness to consider everything about your exhibit from a number of different angles.nn What are 'baby eyes'? nnIf you've ever spent a

Primary topic: Business Opportunities

Business Opportunities

1,018 views

By Susan FriedmannJun 26, 20051 topic

Expecting the Unexpected Can Save Your Tradeshow

Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a momentâs notice, knocking out power and phone lines. An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning. Open up your sales materials only to discover that you have all the wrong literature â and that itâs printed in a language you canât read! What do you do?nnThe key is preparation. Most problems can be addressed using y

Primary topic: Sales Training

1,013 views

By Susan FriedmannFeb 12, 20091 topic

Six Advantages to Virtual Trade Shows

A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be conducted in virtual environments. That's a market you can't afford to ignore.n nLike online meetings, a virtual trade show can be simple or breathtakingly realistic. The simplest assemble a series of pages, each one a virtual

Primary topic: Marketing Strategy

Marketing Strategy

1,010 views

By Susan FriedmannMay 4, 20061 topic

Whatâs In A Name? The Six Essential Elements You Need To Know

Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right.n nI didnât do it right. At least, not at first.n nAll entrepreneurs make mistakes, and I made one of my first ones right off the bat. Thrilled with the fledgling bu

Primary topic: Sales Training

996 views

By Susan FriedmannMay 28, 20061 topic

The Power of Podcasting: What Exhibitors Need To Know

What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. n nThe most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.n nWhat is this precious thing?n

Primary topic: Sales Training

995 views

By Susan FriedmannAug 29, 20051 topic

Back to School: Booth Staff Basics

Autumnâs almost here, and you know what that means. When the leaves start changing color and the school buses start their engines, itâs time for back to school.n nItâs not just the kiddies who are headed back to class. Itâs an ideal time of year to provide your booth staff with the tools and trainings theyâll need for the next trade show. The summer lull is over, and industries of every type are gearing up for what looks to be a very busy trade show season. n nTrain

Primary topic: Business Opportunities

Business Opportunities

991 views

By Susan FriedmannSep 9, 20061 topic

That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit

What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by?nnEntertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit. Numbers one and two? Booth size and product interest. If you've got a limited exhib

Primary topic: Sales Training

985 views

By Susan FriedmannFeb 21, 20091 topic

How to Make Your Niche Follow You Anywhere

Is your niche happy with you? Does the media hang on your every word? Will they still love you tomorrow? To build strong, lasting relationships, you must remain front and center. The allure is all in your availability. n nAs an adroit NichepreneurÂ®, making constant, consistent connections helps your niche get to know you. Some of the most powerful resources that improve your accessibility - without losing precious time - are online. By crafting blog posts, you engage your ta

Primary topic: Network Marketing and MLM's

Network Marketing and MLM's

977 views

By Susan FriedmannMay 4, 20061 topic

Just a Click Away: Using the Internet to Facilitate Your Market Research

Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to âsellâ your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last yearâs show, and what type of sales numbers resulted from participating in the event. Savvy exhibitors -- those that can contribute meaningfully to the success of your show -- wil

Primary topic: Sales Training

966 views

By Susan FriedmannDec 23, 20071 topic

Are You Ready To License?

"I like work. It fascinates me. I can sit and look at it for hours." nnJerome K. Jerome's famous quote may have been intended as a tongue-in-cheek celebration of laziness -- but there's a gem in there that Nichepreneursâ¢ can profit from.nnLicensing may not be the first word that comes to mind when you're considering your career, particularly if you've made your niche in the service industry. However, creating a license based on your Expert Identity can be a very lucrative r

Primary topic: Business Start-up

Business Start-up

910 views

By Susan FriedmannAug 22, 20081 topic

Social Networking: The Five Biggest Mistakes Nichepreneursâ¢ Make

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight

Primary topic: Business Networking

Business Networking

904 views

By Susan FriedmannOct 12, 20071 topic

Four Generations In The Marketplace: What This Means For You

Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all facing similar challenges: short attention spans, myriad shows, and increased competition from every corner of the globe.n nHowever, there's one extra special way that savvy exhibitors can differentiate themselves from their competitors. The company that has the best understanding of

Primary topic: Marketing Strategy

Marketing Strategy

895 views

By Susan FriedmannJan 22, 20071 topic

Expert Envy

Experts have become omnipresent. They're everywhere: on your favorite television show, on drive time radio programming, on blogs and internet discussion forums, between the pages of nationally popular magazines and your local newspaper. You can't throw a dart, it seems, without having it hit an Expert on the way to the dartboard.nnWhy is this happening? What has motivated all of these people -- financial planners and attorneys, floral designers and wedding planners, massage t

Primary topic: Leadership

893 views

By Susan FriedmannJul 5, 20071 topic

Eight Effortless Exercises to Improve Tradeshow Performance

Tradeshow exhibitors have something in common with the rest of humanity: Weâll do what is easy, but avoid what those things we find to be or perceive as difficult. It doesnât really matter what sphere weâre talking about: human nature dictates that more often than not, we seek out the smoother path, the gentler grade, the easier climb.n nSo in order to appeal to human nature and improve your tradeshow performance, I offer you this: Eight Effortless Exercises you can do

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

873 views

By Susan FriedmannApr 22, 20081 topic

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need

Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.n nWhat this means is that anything you can do to differentiate yourself from the crowd is a "Very Good Thing." Being different gives you an edge over the masses. On the other hand, being different invariably costs money.n nOr maybe not. You can differen

Primary topic: Marketing Strategy

Marketing Strategy

869 views

By Susan FriedmannDec 29, 20071 topic

Good Shows In Bad Times: Exhibiting When Your Industry Is In Crisis

Right now, chances are you'd rather be in any industry than mortgages and home loans. A few months ago, pet foods were on the hot seat, and a good while before that, high tech was under a laser beam of disgruntled scrutiny. nnEvery industry has its good times, when there's a lot of positive public buzz and money flows like champagne. However, every industry also has its bad times, where scandal and recall and bad business decisions can hamstring an entire sector.nnWhat do you

Primary topic: Marketing Strategy

Marketing Strategy

862 views

By Susan FriedmannMay 20, 20081 topic

Saving Time And Energy: A 6 Step Process To Adopting New Technology

"You Tube? Best marketing tool EVER!"n n"If you're in business, you absolutely, positively have to be on MySpace."n n"All the best marketers have blogs...or podcasts...or streaming video on their websites..."n nSound familiar? It seems as if a day doesn't go by without some new technological tidbit, guaranteed to transform the business world as we know it, is making all the papers. Blogging is hot one day, passe the next. You Tube is the place you want to be -- unless you don

Primary topic: Organizing and Learning How to Organize

Organizing and Learning How to Organize

854 views

By Susan FriedmannApr 20, 20091 topic

Fighting The Fear

Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does.nnIt's not the falling Dow Jones that's the problem. It's not the S&P, nor the price of oil. It's not even the constant reiteration that we're headed into the Great Depression II.nnNo. The problem instead lies in the resultant consumer confidence crisis. People -- both on an organizational and individual level -- are afraid to buy. The constant bad news has

Primary topic: Marketing Strategy

Marketing Strategy

853 views

By Susan FriedmannMay 28, 20071 topic

Make Life Easier to Enjoy Greater Success

I canât even tell you the number of times Iâve talked with skilled professionals who canât figure out why their career has stalled. âI donât understand,â they say. âIâm working so hard!ân nPerhaps the answer is that theyâre working too hard. Itâs a common problem for generalists: those professionals who offer a wide range of services in an effort to meet every conceivable need the buying public might have. n nBeing a generalist is very demanding. You nee

Primary topic: Business Opportunities

Business Opportunities

807 views

By Susan FriedmannAug 29, 20081 topic

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line

"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our problems." He turned to the booth staffer, a young woman at her very first show. "Could you tell me how it works?ânnThe staffer, thrilled at the possibility of selling a piece of equipment that sells for hundreds of thousands of dollars, was more than accommodating. She answered every question, eve

Primary topic: Marketing Strategy

Marketing Strategy

805 views

By Susan FriedmannApr 21, 20091 topic

KYSS Chaos Goodbye: How to Keep Your Strategies Simple and Gain More Time to Enjoy Your Riches in Niches!

Today, I have important advice just for you. Keep your strategies simple. n nYou've likely heard of simplifying your life. From bookshelves to daytime talk shows, simplicity is a hot topic. When it comes to your business, pairing down and doing less isn't usually the prescribed strategy for success, but it's certainly essential to staying satisfied in your niche. n n In his keynote speech at the 2006 SXSW Interactive Media Festival, Jason Fried said, "You don't need to outdo

Primary topic: Marketing Strategy

Marketing Strategy

796 views

By Susan FriedmannJul 1, 20081 topic

Rising Exhibiting Costs Places New Premium on Efficiency

There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees are coming to tradeshows. At the same time, 39 percent of attendees report that their buying decisions are favorably influenced after viewing a company's exhibit.nnThat's the good news. The bad news is that the rising fuel, energy, and transportation costs that are impacting every sector of the economy have n

Primary topic: Marketing Strategy

Marketing Strategy

792 views

By Susan FriedmannMay 26, 20081 topic

Who Put All These Trees In The Forest? Making Pre-show Promotion Stand Out!

There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.nnShow participation must, for many exhibitors, generate a positive, demonstrable ROI if exhibiting is to remain a viable part of the marketing strategy. This means taking advantage of ev

Primary topic: Marketing Strategy

Marketing Strategy

780 views

By Susan FriedmannJun 30, 20081 topic

Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!

Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: our value is largely determined by how much we know and what we can do with that knowledge.nnAnything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and mak

Primary topic: Marketing Strategy

Marketing Strategy

755 views

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