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Articles by Susan Friesen

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By Susan FriesenRecently published1 topic

How Cross-Selling Can Help Your Business

4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from your business, but did you map out how to sell more than one product or service through cross-selling? Cross-selling is the act of selling something to an active user who is already buying something else.

Primary topic: Business Development

Business Development

1,439 views5/5 (2)

By Susan FriesenRecently published1 topic

12 Ways to Keep Your Data & Identity Safe Online

How to Boost Your Digital Security for Peace of Mind From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t always prevent data security issues, here are 12 ways to help you protect yourself in this fast-moving digital age: 1. Stop sending sensitive information digitally.

Primary topic: Business Development

Business Development

1,341 views5/5 (2)

By Susan FriesenRecently published1 topic

Maximizing Your Marketing with Data Mining & Retargeting

3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than creative.

Primary topic: Business Development

Business Development

1,125 views5/5 (2)

By Susan FriesenRecently published1 topic

11 Keys to High-Converting Webinars

Aside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible. Below are some tips to create webinars that rock! 1. Add Interest With a Co-host. They can introduce you and set the stage for excitement when your webinar kicks off. If you are nervous about hosting a “solo” webinar, having a co-host can add an element of interest by making it more interactive. The co-host can ask you questions and make the webinar feel like an informative conversation.

Primary topic: Business Development

Business Development

1,466 views5/5 (1)

By Susan FriesenRecently published1 topic

Smart Calls-to-Action for Every Buying Stage to Maximize Conversions

Have you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we defined what a “Call-to-Action” is https://evisionmedia.ca/defining-call-to-action-website/ and why your website must use them. This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions.

Primary topic: Business Development

Business Development

1,080 views5/5 (2)

By Susan FriesenRecently published1 topic

In-Depth: Facebook Data Privacy & Social Media Data Mining

What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation on April 4, 2018, Facebook shared a draft of their updated data policy.https://newsroom.fb.com/news/2018/04/terms-and-data-policy/rnr

Primary topic: Business Development

Business Development

1,066 views5/5 (2)

By Susan FriesenRecently published1 topic

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results. Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

Primary topic: Business Development

Business Development

1,267 views3.4/5 (5)

By Susan FriesenRecently published1 topic

10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)

Even if Your Business is Not Located in the EU The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers. On May 25, 2018 the regulation insists on safeguarding the personal information of all citizens of European Union member states. While many businesses are already aligned with the specifications, it’s important to make sure your business has everything covered.

Primary topic: Business Development

Business Development

1,316 views5/5 (1)

By Susan FriesenRecently published1 topic

11 Signs It’s Time to Fire a Client

We have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create. I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you recognize that a client is more trouble than they are worth, it’s time to let them go. But how do you know when enough is enough?

Primary topic: Business Development

Business Development

1,390 views3.7/5 (3)

By Susan FriesenRecently published1 topic

Tools to Get You More Organized, Efficient, and Less Stressed in Your Business

9 Operational Apps, Systems and Processes We Use at eVision Media The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses. When she asked me how organized I was, she was quite surprised to hear I felt I was very organized and systemized. I’m not overwhelmed like many busy entrepreneurs and small business owners are and this intrigued her greatly.

Primary topic: Business Development

Business Development

1,129 views5/5 (1)

By Susan FriesenRecently published1 topic

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales. One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts. If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics. If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

Primary topic: Business Development

Business Development

1,109 views5/5 (1)

By Susan FriesenRecently published1 topic

7 Tips to Protect Your Website from Hackers

We have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims. The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore. In fact, according to a 2013 survey by the National Small Business Association over 44% of small businesses have had their systems hacked. The threat is real of having your website hacked. Be prepared and pro-active to minimalize risk The Dangers of Not Protecting your Systems

Primary topic: Business Development

Business Development

1,316 views3/5 (2)

By Susan FriesenRecently published1 topic

Secrets to Creating a High Converting Website Home Page

We all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website. So how do you create a design that is eye-catching, engaging, and draws visitors to take the next step with you? Here is what to include on a truly effective homepage. Define Your Target Market Before you write a single word or jump into designing a snazzy logo you need to identify your target market. Ask yourself questions like:

Primary topic: Business Development

Business Development

1,151 views3/5 (2)

By Susan FriesenRecently published1 topic

Your 2022 Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more likely to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

Primary topic: Business Development

Business Development

552 views5/5 (1)

By Susan FriesenRecently published1 topic

5 Ways to Strengthen Your Brand Identity

How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different. Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Primary topic: Business Development

Business Development

1,175 views3/5 (1)

By Susan FriesenRecently published1 topic

Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs). Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others. If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

Primary topic: Business Development

Business Development

1,156 views3/5 (1)

By Susan FriesenRecently published1 topic

What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine

“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-tu ed-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but first, I wanted to share the reason why I FINALLY got the photos done. Ever heard of the saying, “Do as I say and not as I do”? I was getting tired of saying that to clients when I saw their beach photo or a picture of their kids as a representation of their brand on social media.

Primary topic: Business Development

Business Development

1,949 views

By Susan FriesenRecently published1 topic

12 Wordpress SEO Hacks to Boost Your Business Website Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your Wordpress SEO. Schedule these tasks in your calendar to make your blog traffic soar! 1) Post New Stuff Regularly

Primary topic: Business Development

Business Development

1,805 views

By Susan FriesenRecently published1 topic

3 Ways to Boost Sales with a Back-End Offer

Looking to grow your sales online? Provide an inviting back-end offer! Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you. Here are some techniques for creating back-end offers that drive sales: Create a Back-End Offer That Converts

Primary topic: Business Development

Business Development

1,598 views

By Susan FriesenRecently published1 topic

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

What You Need to Know Before You Sign Up for Yet Another Program There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough. It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs. You probably already know it as chasing after the bright and shiny object syndrome. It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Primary topic: Business Development

Business Development

1,591 views

By Susan FriesenRecently published1 topic

4 Easy Ways to Get More Referrals Without Feeling Aggressive

Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from referrals. How many times do you see someone asking for recommendations on social media? When someone needs a professional, 9 times out of 10 they ask their network who they know who does what they’re looking for.

Primary topic: Business Development

Business Development

1,580 views

By Susan FriesenRecently published1 topic

5 Tools to Help Boost Your Small Business Sales

In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales. The best tools are designed to bring in more customers and assist in boosting your profits. Here are five must-have tools that all small business owners should use. 1. SumoMe

Primary topic: Business Development

Business Development

1,567 views

By Susan FriesenRecently published1 topic

4 Content Marketing Trends for Business Owners in 2017

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like? Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

Primary topic: Business Development

Business Development

1,550 views

By Susan FriesenRecently published1 topic

10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales! Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.” So what are the best ways to cash in on seasonal sales with your business? Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales. 1) Learn from the Ghost of Christmas Past

Primary topic: Business Development

Business Development

1,518 views

By Susan FriesenRecently published1 topic

6 Best Video Marketing Practices for 2018

Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in your marketing yet, it's high time to begin. So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018: 1) Plan Before Recording

Primary topic: Business Development

Business Development

1,499 views

By Susan FriesenRecently published1 topic

3 Barriers to Break and Get Your Service-Based Business E-commerce Ready

You might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. Whether you sell a physical product or provide a service you could benefit from online sales.

Primary topic: Business Development

Business Development

1,498 views

By Susan FriesenRecently published1 topic

7 Easy Steps to SEO Optimize Your Blog

I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the article is only half the battle. The key is to optimize your blog post so it’s easily found in the search engines. And relax, you don’t need to be a techie genius to do it. Here’s a simple guide to SEO optimize your website blog posts:

Primary topic: Business Development

Business Development

1,495 views

By Susan FriesenRecently published1 topic

7 Easy Ways to Increase Online Sales

How to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your brand—to see what’s missing and to make the necessary changes. Fortunately, there’s no shortage of ways you can improve your buying process and see results in the near future. Whether you run a product- or service-based business, here are 7 ways to increase online sales:

Primary topic: Business Development

Business Development

1,488 views

By Susan FriesenRecently published1 topic

How to Determine Who to Hire To Be Your Next Ideal Web Developer

Critical Benefits and Drawbacks You Need to Know About Different Web Developer Types I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web developer. Too many times I hear about people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again.

Primary topic: Business Development

Business Development

1,473 views

By Susan FriesenRecently published1 topic

How to Protect Your Business from Cyber Crime

Is your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people. I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my brand reputation, I’ve decided to write today’s blog post about securing your business online. My personal experience involved Upwork.com, which is a website boasting about the value of freelance talent. Well as the old saying goes: there is nothing more expensive than cheap labour.

Primary topic: Business Development

Business Development

1,470 views

By Susan FriesenRecently published1 topic

How to Grow Your Business with Reddit

Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions. Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to the controlled, sanitized corporate advertising and promotion.

Primary topic: Business Development

Business Development

1,469 views

By Susan FriesenRecently published1 topic

3 Ways to Get More Traffic to Your Online Store

An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store. Here are 3 ways to grow your online store: 1. Create Compelling Content

Primary topic: Business Development

Business Development

1,465 views

By Susan FriesenRecently published1 topic

How To Properly Use Lead Generation That Results in More Sales

Tell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list According to the American Marketing Association:

Primary topic: Business Development

Business Development

1,447 views

By Susan FriesenRecently published1 topic

7 Effective Strategies on Marketing Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons. Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month. Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

Primary topic: Business Development

Business Development

1,440 views

By Susan FriesenRecently published1 topic

10 Important Questions To Ask Your VA Before They Develop Your Website

I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.

Primary topic: Business Development

Business Development

1,436 views

By Susan FriesenRecently published1 topic

How to Optimize Your Website for Voice Search

Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching for something online.

Primary topic: Business Development

Business Development

1,394 views

By Susan FriesenRecently published1 topic

The Serious Job of Protecting Client Information

6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you put into your small business data security and protecting client information? Hopefully a lot, because according to Microsoft: • An attacker resides within a network for an average of 146 days before detection • The average cost of a data breach to a business is $3.8 millionr

Primary topic: Business Development

Business Development

1,386 views

By Susan FriesenRecently published1 topic

A Newbie’s Guide to Hashtags on Social Media

Tips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem so random? Who is supposed to use them? It’s no wonder this all can seem very confusing! That’s why I’ve put together some tips to help you understand what the heck hashtags are and how to use them strategically in your business. What are #Hashtags

Primary topic: Business Development

Business Development

1,381 views

By Susan FriesenRecently published1 topic

10 Best Practices for a Compelling About Page that Works

Could you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or purchase from you. They’re looking for a reason to like you… are you qualified to help them? Will you solve their problem? Will you relate to their needs? And having a properly done “About” page helps visitors answer these questions.

Primary topic: Business Development

Business Development

1,377 views

By Susan FriesenRecently published1 topic

5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront

When I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with all my might that Oma would share a morsel or two with her favourite granddaughter. ï Of course, from a 10 year old’s perspective, I didn’t look at their bakery as a business, but a place of awe and wonder where delectable, mouth watering pies and pastries were miraculously created.

Primary topic: Business Development

Business Development

1,346 views

By Susan FriesenRecently published1 topic

10 Reasons why Blogging Should Top Your Marketing To-Do List

Today we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services. Now it’s all about “pull” marketing where we want to pull our potential clients into our world and allow them the opportunity to get to know, like and trust us before they do business with us.

Primary topic: Business Development

Business Development

1,344 views

By Susan FriesenRecently published1 topic

7 Blogging Tips To Get You More Raving Fans

In a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort into their online marketing efforts. So now that I have you all fired up to start blogging, there’s a few things that you need to be aware of for those benefits to materialize and get you some raving fans who will happily comment on and share your posts to their followers.

Primary topic: Business Development

Business Development

1,338 views

By Susan FriesenRecently published1 topic

10 Ways to Attracting Clients Through Kindness

Why Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's the Law of Reciprocity at work. This law says whatever you give, whether it's money, time or effort… that it comes back to you with a tenfold return. I know for a fact this law works as we’ve experienced it many times over the years. Almost like clockwork, we notice a distinct increase in leads that come in after making a donation or doing something extra for a client.

Primary topic: Business Development

Business Development

1,337 views

By Susan FriesenRecently published1 topic

5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them

It’s a business fact that every now and then something goes awry and a customer ends up being upset. And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world. Loudly. And it’s not fun to be on the receiving end. Ego’s get bruised, tempers flare and the knee-jerk reaction is to immediately go on the defensive. However, there’s a better way to respond to these situations that will not only save your business reputation but even potentially win back that unhappy customer.

Primary topic: Business Development

Business Development

1,330 views

By Susan FriesenRecently published1 topic

8 Secrets to Keeping Your Business Going While on Vacation

The summer means it’s vacation time! Time to get away and enjoy sun and summer fun! But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take time off for some badly needed respite. When you are on holiday, you should be able to unwind… not sit and worry about lost productivity and things falling through the cracks. So how can you ensure your business will run smoothly while you’re gone?

Primary topic: Business Development

Business Development

1,326 views

By Susan FriesenRecently published1 topic

10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure

The latest Facebook update http://evisionmedia.ca/2018-facebook-community-first/ has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business page post’s engagement to determine how many followers get to see the post in their newsfeed.

Primary topic: Business Development

Business Development

1,322 views

By Susan FriesenRecently published1 topic

4 Marketing Strategies for the COVID-19 Crisis

How to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of this. That’s why I recently shared an article called How to Pivot Your Small Business Strategy During the COVID-19 Crisis.

Primary topic: Business Development

Business Development

1,322 views

By Susan FriesenRecently published1 topic

How to Use Twitter Social Videos to Boost Your Business Visibility

Why Incorporating Video on Your Twitter Account is Good For Social Marketing Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video marketing option is using video on Twitter. Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.

Primary topic: Business Development

Business Development

1,322 views

By Susan FriesenRecently published1 topic

6 Steps To Nurturing A Profitable Business

Why are you in business? If you just responded saying it is to help others or to make the world a better place or some other lofty vision, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a difference and it’s really tough to be able to help others when you can hardly help yourself. I see this kind of struggle every day when talking with entrepreneurs and new business owners where they have an amazing vision and strong desire to make a difference yet can’t make ends meet.

Primary topic: Business Development

Business Development

1,321 views

By Susan FriesenRecently published1 topic

10 Facebook Live Hacks You’ll Want to Know About

With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out? Facebook Live brings fans right to where the action is. There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business? Here’s 10 ways to rock your marketing with Facebook Live:

Primary topic: Business Development

Business Development

1,313 views

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