SelfGrowth.comThe Self Improvement Guide

About Log InLog In Browse Topics Create Professional AccountCreate Account

Home/
Articles

Browse SelfGrowth articles

Loading the searchable article library…

SelfGrowth.comThe Self Improvement Guide

Explore experts, guides, articles, videos, and events by topic.

Explore

All topics Experts Guides Articles Videos

Platform

About SelfGrowth Websites Newsletters Events Become an Official Guide Contact

Compliance

Legal

Privacy Policy Terms and Conditions Cookie Policy

Your choices

Privacy Requests

Help improve SelfGrowth

Accounts

Personal account Create Professional Account Become a Contributor

SelfGrowth helps readers explore personal growth topics with clear paths into guides, experts, and related resources.

Home/
Experts/
Susan Friesen/
Articles

Articles by Susan Friesen

Browse published articles attributed to Susan Friesen, with full-archive search.

articles: 363

Explore

TopicsBrowse every topic ExpertsFind people ArticlesRead guidance WebsitesOpen resources EventsSee sessions VideosWatch clips

⌕

SortRecommended Most viewed Most recent Highest rated Alphabetical

Showing 101–150

By Susan FriesenRecently published1 topic

Why Entrepreneurs Shouldn’t Build Their Own Websites

There, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know two things: a thorough understanding of HTML (CSS was just starting to emerge at that time) and a solid comprehension of what you were doing on the World Wide Web. The World Wide Web’s landscape has changed dramatically since then.

Primary topic: Business Development

Business Development

1,167 views

By Susan FriesenRecently published1 topic

How to Have Clients Who Are Your Ardent Champions

Tales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom. Mind you, he didn’t hold a candle to the Uncle Buck character John Candy played, but nonetheless, he has a certain flair to him that makes him stand out from the rest of the family.

Primary topic: Business Development

Business Development

1,165 views

By Susan FriesenRecently published1 topic

How to Take a Solo-Entrepreneurship to the Next Level

5 Members Every Growing Business Needs on Their Team Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way. But the truth of the matter is, no one can build a successful, thriving business singlehandedly. One person can’t possibly possess all of the skills needed to carry out day-to-day business and marketing operations. Not well anyway.

Primary topic: Business Development

Business Development

1,165 views

By Susan FriesenRecently published1 topic

5 Secrets to Creating a Business That Has Longevity

Top customer service strategies to create and sustain a profitable business This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the 3-day event. That’s pretty astonishing! This isn’t Michael’s first “rodeo” at the show and after many years of doing this, he and his team have everything down to a science where it all ran very systematically and smoothly.

Primary topic: Business Development

Business Development

1,161 views

By Susan FriesenRecently published1 topic

7 Top Tips to Build Trust Faster with Prospects

Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an online presence is knowing how to build trust fast with prospects. How can you convey that you are a trusted solution to solve their problems? Keep reading for solutions that will help you build trust fast with prospects online.

Primary topic: Business Development

Business Development

1,161 views

By Susan FriesenRecently published1 topic

How to Optimize Your Website for Local Search

13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Primary topic: Business Development

Business Development

1,161 views

By Susan FriesenRecently published1 topic

Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells

Your dream of writing a book is finally complete. Congrats. But now what? What's the best way to get your book campaign off to a big start? Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I wanted to get into creating a landing page specific for a book launch. In order to successfully launch your book, you’re going to need an effective landing page that compels prospective buyers to make the purchase during your book launch campaign.

Primary topic: Business Development

Business Development

1,161 views

By Susan FriesenRecently published1 topic

3 Telltale Indicators Your Website is An Epic Failure

Glaring Red Flags Your Website is Under Performing and What to Do About it Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales. And just because you have a sharp-looking website doesn't mean it's an effective one. The sad part is that even though you may have spent a ton of money on a site redesign it doesn't guarantee it will increase sales. Here's three glaring red flags indicating your website is not performing as well as it should and what to do about it.

Primary topic: Business Development

Business Development

1,160 views

By Susan FriesenRecently published1 topic

How to Blog Without Breaking the Law

6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers. What you say online can be used against you! Here are 6 ways bloggers can stay on the right side of the law:

Primary topic: Business Development

Business Development

1,159 views

By Susan FriesenRecently published1 topic

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well. While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales. After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business. What SEO Is

Primary topic: Business Development

Business Development

1,157 views

By Susan FriesenRecently published1 topic

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. To quickly recap: Proper planningr Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.

Primary topic: Business Development

Business Development

1,150 views

By Susan FriesenRecently published1 topic

How to Set Your Social Media Goals For 2018

Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals, then this is the article for you. It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.r

Primary topic: Business Development

Business Development

1,148 views

By Susan FriesenRecently published1 topic

9 Things You Must Be Clear On Before Hiring a Web Developer

I previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with a professional web development agency, you don’t need to do all of that pre-work because they can help you with a lot of the strategy involved in building a proper website that will work best for your needs. A professional Web Development Agency can help you with your website strategy

Primary topic: Business Development

Business Development

1,146 views

By Susan FriesenRecently published1 topic

8 Personal Branding Mistakes that are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are and what you stand for. If a brand isn't appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some. So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Primary topic: Business Development

Business Development

1,144 views

By Susan FriesenRecently published1 topic

4 Steps to Finding the Best SEO Specialist for Your Business Needs

You have an awesome website, but not enough qualified visitors. Is this a problem your business is experiencing? Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists. Not until it is properly search engine optimized that is. So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing? The answer to that question can be very complex.

Primary topic: Business Development

Business Development

1,139 views

By Susan FriesenRecently published1 topic

What a Baby Giraffe Teaches Us About Viral Campaigns

5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions worldwide have been captivated on YouTube, watching April the Giraffe's journey to giving birth (and yes, I’m guilty to admit I too am one of them!).

Primary topic: Business Development

Business Development

1,139 views

By Susan FriesenRecently published1 topic

Facebook for Business: Futile or Beneficial?

7 Facebook Facts Every Business Should be Aware of for 2017 Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile? I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there. Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

Primary topic: Business Development

Business Development

1,136 views

By Susan FriesenRecently published1 topic

Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves

Part Two: You Have a Website; How Do You Attract New Clients? In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan. There are two broad categories to look at for your online marketing: Paid and Organic Paid Website Traffic This term refers to all instances of purchasing ads for buying ‘reach’ and/or by paying to promote a post on social media.

Primary topic: Business Development

Business Development

1,132 views

By Susan FriesenRecently published1 topic

5 Top Time Saving Social Media Management Tools

Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts. While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time. Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar. Last but not least, planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should I post about today?”.

Primary topic: Business Development

Business Development

1,130 views

By Susan FriesenRecently published1 topic

How to Build Real Followers on Instagram

The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool https://evisionmedia.ca/media/build-real-followers-instagram.jpgWe’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Primary topic: Business Development

Business Development

1,127 views

By Susan FriesenRecently published1 topic

6 Website Must-Have’s for Small Businesses

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are these 6 things you must have in order to have a high performing website? Keep watching! 6 Essentials For a High Performing Business Website 1. Consistent & Professional Branding

Primary topic: Business Development

Business Development

1,126 views

By Susan FriesenRecently published1 topic

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise. Many entrepreneurs are an epic fail at delivering marketing consistency. You too?Click To Tweet

Primary topic: Business Development

Business Development

1,125 views

By Susan FriesenRecently published1 topic

Secrets to Creating a Visual Brand Identity That Sets You Apart

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.

Primary topic: Business Development

Business Development

1,123 views

By Susan FriesenRecently published1 topic

7 Frustrating Things Your Visitors Hate About Your Website

Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with. But should! Website usability means: how easy is it to use your website? If you’re unsure of what that is, then chances are you may need some help building a strategy for your website.

Primary topic: Business Development

Business Development

1,117 views

By Susan FriesenRecently published1 topic

Blogging or Newsletters or Both?

Why adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? Do they have to do both? The first thing that pops into their mind is it sounds like a lot of work! So often both marketing options are dismissed under that assumption. The second thing that creates resistance to writing blogs and/or newsletters is not knowing what to write or how to do it.

Primary topic: Business Development

Business Development

1,112 views

By Susan FriesenRecently published1 topic

4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads. However, many people are left scratching their heads when it comes to marketing with Instagram. Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can it tie into business? And should it?

Primary topic: Business Development

Business Development

1,110 views

By Susan FriesenRecently published1 topic

Reputation Management: What Your Emails Are REALLY Saying About You

15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged. Prospective clients do it all the time – judge us for our service, the quality of our product, whether our prices are too high or too cheap… there’s a lot of judgement going on that can adversely affect our reputation for sure! But one of those judgements, whether you realize it or not, is a by-product of our email correspondence.

Primary topic: Business Development

Business Development

1,110 views

By Susan FriesenRecently published1 topic

The Importance of Brand Consistency

What is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand.

Primary topic: Business Development

Business Development

1,109 views

By Susan FriesenRecently published1 topic

How to Ensure Your Website is Ideally Positioned For Your Target Market

5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? Every business owner wants to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point in having one if that weren’t the ultimate goal! But it seems to me a lot of business owners miss the mark in HOW to make that goal a reality.

Primary topic: Business Development

Business Development

1,108 views

By Susan FriesenRecently published1 topic

Why Your New Program Launch Could Fail (And How to Prevent it)

The importance of Personal Branding for Entrepreneurs Thinking about doing a product or program launch to get some fast sales? Read this first! Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make money fast. They are even being told they don’t need a website; all they need is a landing page and auto-responder sequence and watch the money flow in! If only.

Primary topic: Business Development

Business Development

1,106 views

By Susan FriesenRecently published1 topic

How Meta Tags Influence SEO and Website Ranking

Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.

Primary topic: Business Development

Business Development

1,105 views

By Susan FriesenRecently published1 topic

Why You Shouldn’t Buy Instagram Followers

2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads https://evisionmedia.ca/beginner-steps-building-business-instagram-sponsored-posts/ to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users’ posts - time that many business owners simply don’t have.

Primary topic: Business Development

Business Development

1,103 views

By Susan FriesenRecently published1 topic

Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast

11 Business-Building Strategies You Can Do Right Now to Turn Things Aroundr We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media.

Primary topic: Business Development

Business Development

1,101 views

By Susan FriesenRecently published1 topic

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? This article will provide you with a clear breakdown of all the information you need to make the best decision for your business. How Much Time Does Social Media Require?

Primary topic: Business Development

Business Development

1,098 views

By Susan FriesenRecently published1 topic

The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups

What you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputatio As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice. On one hand, you’ve got the Guerrilla Marketers who have the “push” marketing mentality and then on the other hand, the Content Marketers who have the “pull” marketing mentality. Each have their own specific strategies they use to build a business and many times, these strategies are completely opposite from each other.

Primary topic: Business Development

Business Development

1,098 views

By Susan FriesenRecently published1 topic

Why SEO is Just One Part of Your Business Success Equation

When you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It’s about being a true resource. Here’s some ways to be so compelling visitors keep coming back to your website for more: Be A Wealth of Information

Primary topic: Business Development

Business Development

1,097 views

By Susan FriesenRecently published1 topic

5 Keys to a Winning Website Content Strategy

Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways to crafting attention-grabbing content your visitors can't resist. 1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.

Primary topic: Business Development

Business Development

1,096 views

By Susan FriesenRecently published1 topic

How to Create the Best Company Newsletter

4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy. Because of this (and other reasons too) many avoid creating and sending out digital newsletters at all. However, it’s essential to put in the time and effort to positively impact your readers.

Primary topic: Business Development

Business Development

1,094 views

By Susan FriesenRecently published1 topic

Stop Thinking Your Website is About You

When working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with daily leads that will keep them joyfully busy. But then I come along and burst their bubble. Well, sort of.

Primary topic: Business Development

Business Development

1,094 views

By Susan FriesenRecently published1 topic

4 Essential SEO Strategy Elements for Service-Based Businesses

Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads. Looking for more local SEO strategies for your business? Check out our article: How to Optimize Your Website for Local Searchhttps://evisionmedia.ca/optimize-website-local-search/rnr

Primary topic: Business Development

Business Development

1,093 views

By Susan FriesenRecently published1 topic

Do Your Users Interact With Your Videos?

Beyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all important. Another step you can take to make the most of your efforts is to make the video interactive. This may seem daunting and the idea intimidates a lot of people but there are ways to go about it that are often easier and more cost effective than you’d think.

Primary topic: Business Development

Business Development

1,087 views

By Susan FriesenRecently published1 topic

Will Recent Twitter Timeline Changes Kill Your Marketing Results?

7 reasons why diversifying your social media efforts is becoming increasingly important Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy. The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of showing Tweets in order, they will be displayed according to relevancy. But don’t let all the outrage and #RIPTwitter hashtags frighten you.

Primary topic: Business Development

Business Development

1,087 views

By Susan FriesenRecently published1 topic

Key Steps Before Implementing an Online Marketing Plan

Part One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business. So you get a new website build, but what about getting qualified potential customers to it?

Primary topic: Business Development

Business Development

1,086 views

By Susan FriesenRecently published1 topic

How to Find Your Business Niche

3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business. It’s important to find your business niche so you can: • Differentiate yourself from your competitors; • Optimize your website for the right keywords; • Have a clear message on all marketing materials; • Develop new ideas or products that appeal to your target market.

Primary topic: Business Development

Business Development

1,085 views

By Susan FriesenRecently published1 topic

3 SEO Keyword Research Strategies for Service-based Businesses

How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies. Wondering if your business could benefit from SEO? Read: 5 Service-Based Businesses That Really Benefit from Local SEO. https://evisionmedia.ca/5-service-based-businesses-benefit-local-seo/rnr

Primary topic: Business Development

Business Development

1,084 views

By Susan FriesenRecently published1 topic

The Right Reasons for Rebranding Your Business Logo

Thinking About Changing Your Marketing Graphics? Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story; you don’t want to dilute that by fixing (or breaking) something that doesn’t need fixing!r

Primary topic: Business Development

Business Development

1,084 views

By Susan FriesenRecently published1 topic

The Urban Myth of Newsletter Provider Deliverability Rates

What metric you SHOULD use to get the best deliver-ability rates? Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being caught up in spam filters, or vice-versa. Fortunately, that really isn’t the case.

Primary topic: Business Development

Business Development

1,082 views

By Susan FriesenRecently published1 topic

This Is The Social Proof You Need to Drive Sales

The power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world. But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers? The answer is testimonials. It's only natural for prospects to question when we toot our own horn. But testimonials have the power to dissolve doubt and create credibility.

Primary topic: Business Development

Business Development

1,081 views

By Susan FriesenRecently published1 topic

7 Keys to Sticking to Your Goals and Achieving Anything

Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen? Create an affirmation around the positive change you want to see. Here are some examples:

Primary topic: Business Development

Business Development

1,079 views

By Susan FriesenRecently published1 topic

7 Crucial Elements to Building an Effective Personal Brand

How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand. When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you.

Primary topic: Business Development

Business Development

1,072 views

Previous pagePage 3Next page

Back to top ↑