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Articles by Susan Friesen

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By Susan FriesenRecently published1 topic

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small Business As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it's hard to not feel the stress. As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.

Primary topic: Business Development

Business Development

931 views

By Susan FriesenRecently published1 topic

How to Use Instagram to Build Your Business Brand

3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier. Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow.

Primary topic: Business Development

Business Development

930 views

By Susan FriesenRecently published1 topic

Balancing Customer Service with Cost-Savings Technology

Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company. We dial the support number only to be met with a recorded robot voice that doesn't understand or answers. We press endless buttons trying to narrow down our request and hoping with each press we get an actual human being to speak to about our issue.

Primary topic: Business Development

Business Development

928 views

By Susan FriesenRecently published1 topic

3 Ways to Make a Website for Your Target Market

Tap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when it comes to their website. Here are three ways they miss the mark: 1. They feel they only need to share what it is they do or provide or facts about why they are qualified. 2. They focus on the product or service specs, not on how it can make their customers’ lives better.

Primary topic: Business Development

Business Development

925 views

By Susan FriesenRecently published1 topic

Your Guide to SEO Trends for 2021

3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO (search engine optimization). Search engine optimization is the process of attracting organic (free) traffic from the search results in search engines. You want people who are typing keywords relevant to your business into the search engines to see your site right away.

Primary topic: Business Development

Business Development

923 views

By Susan FriesenRecently published1 topic

Competitive Positioning for Nonprofits

How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the link between a brand's strategic value and its organizational impact. Here are a few things that can happen if you don’t put the time and effort into creating this simple yet powerful statement: • You’ll probably be confused with similar organizations.r

Primary topic: Business Development

Business Development

920 views

By Susan FriesenRecently published1 topic

How to Make the Right First Impression with Your Homepage Headline

A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline.

Primary topic: Business Development

Business Development

915 views

By Susan FriesenRecently published1 topic

Marketing for Interior Designers: Building Brand Exposure

4 Interior Design Marketing Strategies It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable.

Primary topic: Business Development

Business Development

913 views

By Susan FriesenRecently published1 topic

The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business

As a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using these website building tools. As an experienced professional, over the years my team and I have had to help "rescue" many businesses from these so-called easy website solutions. Their level of frustration and lack of results finally got to the point of picking up the phone and getting help.r

Primary topic: Business Development

Business Development

913 views

By Susan FriesenRecently published1 topic

A Comprehensive 2019 Guide to the Website Redesign Proces

There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s essential to have strong reasoning, logic and stats behind rebranding your business. For example, are poor conversions due to an ineffective design or a glitchy shopping cart? Is your website truly outdated or are you just bored of the colour scheme?

Primary topic: Business Development

Business Development

905 views

By Susan FriesenRecently published1 topic

Should Your Small Business Use eCommerce Chatbots?

The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the “person” with whom you’re speaking isn’t human.

Primary topic: Business Development

Business Development

905 views

By Susan FriesenRecently published1 topic

Which is better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option. Growing your business with Instagram is a great idea but don’t count Pinterest out.

Primary topic: Business Development

Business Development

901 views

By Susan FriesenRecently published1 topic

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!” You are actually doing them a disservice by not keeping that relationship going with them.

Primary topic: Business Development

Business Development

898 views

By Susan FriesenRecently published1 topic

How to Generate Leads with Landing Page Giveaways

Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale. Let’s look at a few different ways you can use this marketing technique to your advantage:

Primary topic: Business Development

Business Development

890 views

By Susan FriesenRecently published1 topic

Boost Your Brand Awareness: LinkedIn Groups Make a Comeback

Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/ For several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility.

Primary topic: Business Development

Business Development

886 views

By Susan FriesenRecently published1 topic

The Importance of Blogs to Increase Engagement

5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there are a whopping 600+ million blogs out there, out of over 1.7 billion websites. This week, I’m going to share some of the advantages of blogging for marketing and the components of an effective blog post so you can join them! So first, let’s explore 5 advantages of blogging for marketing:

Primary topic: Business Development

Business Development

884 views

By Susan FriesenRecently published1 topic

Where Social Media is Headed in 2020

Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As these platforms develop, how you use them for your small business must change too. Let’s look forward to some ways to promote your business on social media in 2020. Facebookr

Primary topic: Business Development

Business Development

863 views

By Susan FriesenRecently published1 topic

How to Add Festive Flair to Your Website for the Holidays

8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your business website a makeover! Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood.

Primary topic: Business Development

Business Development

853 views

By Susan FriesenRecently published1 topic

How to Engage & Inspire with Interactive Content Marketing

Easy Ways to Stand Out from the Competition I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly. That can easily be done with something called interactive content marketing.

Primary topic: Business Development

Business Development

850 views

By Susan FriesenRecently published1 topic

Your 2019 Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

Primary topic: Business Development

Business Development

845 views

By Susan FriesenRecently published1 topic

Tips on Managing Your Workforce Remotely

So many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic. While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to have to self-isolate and stop all face-to-face interactions with coworkers and clients. I encourage you to use this time to take a closer look at your overall business goals, focus on your health (both physical and mental) and self-care, and enjoy some family time at home.

Primary topic: Business Development

Business Development

838 views

By Susan FriesenRecently published1 topic

How to Nail Social Media for eCommerce

Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can be a powerful way to market your products and services to your followers.

Primary topic: Business Development

Business Development

837 views

By Susan FriesenRecently published1 topic

The Entrepreneur’s Beginner’s Guide to Hashtags

How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users? Those resources are important, but I notice that sometimes hashtags get forgotten about.

Primary topic: Business Development

Business Development

837 views

By Susan FriesenRecently published1 topic

Should Your Small Business Hire an SEO Specialist?

Your 2019 Guide to SEO Outsourcing If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine optimization? This is the process of attracting organic (free) traffic from the search results in search engines. You need your business to appear high-up in the organic results or potential clients won’t even know you exist.

Primary topic: Business Development

Business Development

836 views

By Susan FriesenRecently published1 topic

Brand Marketing During Coronavirus: What You Need to Know

How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you.

Primary topic: Business Development

Business Development

835 views

By Susan FriesenRecently published1 topic

How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus.

Primary topic: Business Development

Business Development

835 views

By Susan FriesenRecently published1 topic

How to Create an Email Marketing Campaign Your Audience Will Love

4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach. Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

Primary topic: Business Development

Business Development

834 views

By Susan FriesenRecently published1 topic

The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience. That’s why it’s crucial to identify your brand style before you redesign your website.

Primary topic: Business Development

Business Development

830 views

By Susan FriesenRecently published1 topic

How to Stay One Step Ahead of Changing Customer Behaviours

5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business. The main reason for this is technology. Everything has gone digital and customers are much more informed than they were in the past.

Primary topic: Business Development

Business Development

817 views

By Susan FriesenRecently published1 topic

It’s Time to Get Serious About Voice Search Optimization

How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. According to Location World, more than 40 percent of adults used spoken search on a daily basis in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020.

Primary topic: Business Development

Business Development

811 views

By Susan FriesenRecently published1 topic

Selling on an eCommerce Site vs. A Social Media Marketplace

The Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for a social media marketplace. But first, a quick refresher: • ª Selling on an eCommerce store means you’re selling products or services on your own domain. You’re responsible for everything from web design to creating compelling content and managing SEO.

Primary topic: Business Development

Business Development

807 views

By Susan FriesenRecently published1 topic

Your Guide to Paid Marketing During COVID-19

Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are trying to save some money to get their family through the pandemic.

Primary topic: Business Development

Business Development

795 views

By Susan FriesenRecently published1 topic

Your 3-Step Guide to Increase Sales with Seasonal Marketing

When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) Holiday promotions aren’t just limited to important dates, either.

Primary topic: Business Development

Business Development

794 views

By Susan FriesenRecently published1 topic

How to Make a Million Dollars in Your Business—and Why You Probably Won’t

What’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a YouTube video title!) What comes to mind when you see those headlines? Are they true, or a bunch of hogwash? What if I told you both would be correct? Now before you hit the delete or back button, hear me out.

Primary topic: Business Development

Business Development

792 views

By Susan FriesenRecently published1 topic

How to Use Empathetic Marketing in Your Social Media Strategy

4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small business owner, are you spending more time on social media being empathetic? While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes.

Primary topic: Business Development

Business Development

792 views

By Susan FriesenRecently published1 topic

The Downfall of the Stubborn Entrepreneur

Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction and pick up some calves for our little 10-acre farm.

Primary topic: Business Development

Business Development

791 views

By Susan FriesenRecently published1 topic

How to Evolve Your Business Model as Times Change

Are You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK. I’ve written a lot about managing your small business during the pandemic, from How to Pivot Your Small Business Strategy During the COVID-19 Crisis to How to Build a Crisis Response Landing Page.

Primary topic: Business Development

Business Development

786 views

By Susan FriesenRecently published1 topic

6 Ways to Increase Sales After the Holidays

Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites: 1. Throw another sale.

Primary topic: Business Development

Business Development

780 views

By Susan FriesenRecently published1 topic

Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement

What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local or just supporting from the sidelines while continuing to order from Amazon or some big-box store in a different country, capitalizing on all the juicy sales happening during the holiday season? It’s OK. I think many of us are guilty, myself included.

Primary topic: Business Development

Business Development

777 views

By Susan FriesenRecently published1 topic

Your 2019 Business Guide to Instagram Stories, Posts & Live Videos

The Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build engagement. Instagram can be a challenging platform for business owners to understand. Some might use it as a personal photo sharing platform to post about family vacations or food, but not know how to utilize it beyond that. So, how can IG work for your business? First, let’s go over the basics:r

Primary topic: Business Development

Business Development

768 views

By Susan FriesenRecently published1 topic

5 Website Improvement Ideas for a New Economy

What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s in-demand or offering delivery or pickup options to customers. The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind?

Primary topic: Business Development

Business Development

766 views

By Susan FriesenRecently published1 topic

How to Keep People on Your Website Longer

7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So...do your website visitors like what they see when they land on your site, or are they leaving after a few seconds? Are they choosing to buy something from you, or abandoning their cart before making a purchase? Stats show that an average web user spends only a few seconds on a website before they decide whether to stay or go. That means you don’t have much time to make a great first impression.

Primary topic: Business Development

Business Development

762 views

By Susan FriesenRecently published1 topic

The Difference Between a Business Coach, a Mentor & a Consultant

Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one common denominator: They didn’t do it all alone. High performing entrepreneurs and small business owners know that if they want to truly excel, they need guidance and support. But what’s best for your professional development? A coach? A mentor? A consultant? How do you even begin to choose!

Primary topic: Business Development

Business Development

757 views

By Susan FriesenRecently published1 topic

17 Strategic Business Pivots to Make in the Time of COVID-19

Your Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health of your employees and the business, the bills that keep coming, your income and family obligations. But rather than let worries overwhelm them, smart small business owners can use this opportunity to plan and prepare for future growth and success.

Primary topic: Business Development

Business Development

752 views

By Susan FriesenRecently published1 topic

7 Tips MedSpas Can Follow to Increase Website Traffic

How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business from your website? It’s because you have to ensure that your potential clients know you exist! The simplest way to do that is to have a website that is beautiful AND functional. How do you let potential clients know you have a website?

Primary topic: Business Development

Business Development

750 views

By Susan FriesenRecently published1 topic

Is it Time for a Website Makeover?

8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn't good, and I’d also bet you didn’t buy anything. Much like your wardrobe, websites need to be freshened up from time to time. That doesn’t mean that you need to completely overhaul everything, but many business owners don't spend enough time keeping their most important marketing tool up to date.

Primary topic: Business Development

Business Development

746 views

By Susan FriesenRecently published1 topic

3 Hard Truths About Your Online Business Presence

Tales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Dor We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger I couldn’t handle the heat at all. I was prone to heat exhaustion – and that was in temperatures nowhere near the heat we just experienced!

Primary topic: Business Development

Business Development

740 views

By Susan FriesenRecently published1 topic

5 Steps to Help You Build an eCommerce Store

Your Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, approximately 28.1 millio Canadians made purchases online. That’s a lot of people who are landing on webpages and whipping out their wallets if they like what they see.

Primary topic: Business Development

Business Development

733 views

By Susan FriesenRecently published1 topic

How to Set Social Media Goals in 2020

Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules. That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you’ve never taken stock of your marketing campaigns or created objectives.

Primary topic: Business Development

Business Development

732 views

By Susan FriesenRecently published1 topic

Empathetic Marketing Lessons Learned from my Scythe-Wielding Days

Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old self! He didn’t give me these jobs to toughen me up or help build character. Nope. They needed to be done. I was available. Tag, I was it to do them.

Primary topic: Business Development

Business Development

726 views

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