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Articles by Susan Friesen

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By Susan FriesenRecently published1 topic

Empathetic Marketing Lessons Learned from my Scythe-Wielding Days

Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old self! He didn’t give me these jobs to toughen me up or help build character. Nope. They needed to be done. I was available. Tag, I was it to do them.

Primary topic: Business Development

Business Development

726 views

By Susan FriesenRecently published1 topic

The Importance of Empathy-Based Marketing

3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that many people don't associate “empathy” with buying or selling. Unfortunately, many brands don’t either! But as we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

Primary topic: Business Development

Business Development

723 views

By Susan FriesenRecently published1 topic

Website Spring Cleaning: 6 Tips to Update Your Online Presence

See Why Now’s A Great Time To Update Your Website - And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is websites are living, breathing things. And living, breathing things require upkeep. That’s why Spring is a lovely time to freshen up your website and get the metaphorical dust out of its corner. Keep reading for my top 6 tips to update your website: 1. Clean Up WordPress

Primary topic: Business Development

Business Development

723 views

By Susan FriesenRecently published1 topic

Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Primary topic: Business Development

Business Development

722 views

By Susan FriesenRecently published1 topic

Keep Going Fellow Entrepreneur, You Got This!

Tales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversatio I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year now. Their business had ground to a sudden and complete halt. It feels a bit unreal that it’s been a year since we were hit with this uncontrollable virus that not only disrupted our personal lives but our businesses as well.

Primary topic: Business Development

Business Development

721 views

By Susan FriesenRecently published1 topic

3 eCommerce Challenges & Solutions for Tough Times

How to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online. Distributel, a company that buys wholesale access to Rogers Communications Inc.’s internet backbone, has seen a traffic increase of about 50%, according to this article.

Primary topic: Business Development

Business Development

719 views

By Susan FriesenRecently published1 topic

How to Create a Video Marketing Strategy That Gets Results

3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a while to get comfortable with video, especially the ones that required getting me in front of the camera! But there are many ways videos can be done so if you’re camera shy, fear not, you don’t need to be a video star to get started.

Primary topic: Business Development

Business Development

715 views

By Susan FriesenRecently published1 topic

3 Reasons You’re Not Making Business Profits (and How to Avoid Them)

Tales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these idioms over the years. Being the system type of personality that I am, wasting time is a big pet peeve of mine.

Primary topic: Business Development

Business Development

714 views

By Susan FriesenRecently published1 topic

How This One Thing Can Destroy a Client Relationship

Tales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and then. I know I sure have my fair share of them! And for a variety of reasons too. But there’s one thing we business owners have an unwritten rule about (well probably it’s written somewhere by someone) is that no matter what, we don’t bring our bad mood with us when communicating with clients.

Primary topic: Business Development

Business Development

712 views

By Susan FriesenRecently published1 topic

4 Tips to Market Your Small Business Locally

Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring shoppers through your doors or to your website. But first...understand the holidays are going to look very different this year.

Primary topic: Business Development

Business Development

711 views

By Susan FriesenRecently published1 topic

The (Un)Impressive Life of Fake Instagram Influencers

Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having!

Primary topic: Business Development

Business Development

711 views

By Susan FriesenRecently published1 topic

Things to Consider When Refreshing Your Brand Identity

Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can all feel like nothing more than a guessing game. And even if you’ve already done all this stuff to the best of your ability, there are probably a few areas that could use some tweaking. But where do you start? What aspects need to be updated?

Primary topic: Business Development

Business Development

709 views

By Susan FriesenRecently published1 topic

3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19

How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is essential too. You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to have the impact you want, resulting in disappointing sales.

Primary topic: Business Development

Business Development

707 views

By Susan FriesenRecently published1 topic

How to Improve Your eCommerce Website

3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain an eCommerce website is that consumers are online more than ever. According to Absolunet's COVID-19 x eCommerce Report, sales have jumped: • +105% in Sporting Goods • +106% in Furniture and Home Decor • +160% in Food and restaurantsr

Primary topic: Business Development

Business Development

704 views

By Susan FriesenRecently published1 topic

How Online Membership Is a Win-Win for Non-Profits’ Websites

Why Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something that The Red Cross, The Humane Society and many other non-profits have in common is their successful online membership programs. They have all built global customer bases by creating a form of online communities among their members, and the potential is limitless.

Primary topic: Business Development

Business Development

698 views

By Susan FriesenRecently published1 topic

How to Face Your Fears and Get More Business Leads

Tales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fearsr Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a bike.

Primary topic: Business Development

Business Development

688 views

By Susan FriesenRecently published1 topic

Google’s 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO

If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and a devastating effect on website rankings. As a result, what were once considered best practices can quickly become obsolete not long after Google announces its next update, causing marketers to have to scramble to understand how to navigate these changes, often to no avail.

Primary topic: Business Development

Business Development

685 views

By Susan FriesenRecently published1 topic

How We Rebranded, Redesigned & Redefined a Small Business

A Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it’s almost silly to mention how challenging a year 2020 has been for small businesses. I’m sure you’ve heard it a million times!

Primary topic: Business Development

Business Development

685 views

By Susan FriesenRecently published1 topic

How to Increase Website Traffic & Attract Qualified Visitors

What is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll be good enough. But the fact of the matter is, if your website isn’t well-designed, it’s not going to do much for your business, and it can actually do more harm than good.

Primary topic: Business Development

Business Development

680 views

By Susan FriesenRecently published1 topic

Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10

Tales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery slope… You start to question yourself. Wonder if you’re doing the right thing. Second guessing your business and marketing strategies and thinking the grass is definitely greener on that other side of the fence.

Primary topic: Business Development

Business Development

680 views

By Susan FriesenRecently published1 topic

SEO – No Longer a “Nice to Have” Option for Your Business

How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting higher rankings on Google is knowing exactly what your prospective client is looking for and making sure your website is serving up what they expect to see when they arrive.

Primary topic: Business Development

Business Development

673 views

By Susan FriesenRecently published1 topic

How to Build a Crisis Response Landing Page

The Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different because you’re not trying to convert leads into sales—you’re trying to communicate serious messaging to your customers.

Primary topic: Business Development

Business Development

672 views

By Susan FriesenRecently published1 topic

Business in a Slump? 13 Ways to Get Your Motivation Back

Tales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a strain it has caused for most of us. I also revealed how I was the victim of identity theft not that long ago, and how it devastated our lives, forever changing the trajectory of what was to come.

Primary topic: Business Development

Business Development

670 views

By Susan FriesenRecently published1 topic

Personal Branding Strategies for Women in Business

How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, they’re going to walk right out, and likely never come back. They might even tell a few friends. But if they have the time of their life on their first visit to your store, you’ve got a loyal customer for life. And again, they might even tell a few friends.

Primary topic: Business Development

Business Development

669 views

By Susan FriesenRecently published1 topic

Your 2020 Holiday Marketing Guide for Business

How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to pivot our strategies in the face of COVID-19. Those tried-and-true marketing tactics that worked for us before may not anymore. No matter what type of small business you have, it’s crucial to realize that because the retail landscape has shifted, your holiday marketing plan must too.

Primary topic: Business Development

Business Development

664 views

By Susan FriesenRecently published1 topic

Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor

After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience and connect with their ideal clients. Oftentimes, they’re unfamiliar with the term target audience, unaware of why it’s so important to define this aspect of their brand, and unsure of whom they would consider an ideal client.

Primary topic: Business Development

Business Development

662 views

By Susan FriesenRecently published1 topic

Your 2022 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tipsr In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience, improve brand awareness, and boost leads and sales. In fact, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits of video marketing include:

Primary topic: Business Development

Business Development

655 views

By Susan FriesenRecently published1 topic

How to Excel at Engagement-Based Email Marketing

8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. To get info on sales and discounts. 2. To be entertained. 3. To learn something valuable. Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they’ve opened it up, you still need to wow them with your content.

Primary topic: Business Development

Business Development

653 views

By Susan FriesenRecently published1 topic

The Key To Smart Branding

I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like a magnet. So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in. Use Consistency For Better Brandingr

Primary topic: Business Development

Business Development

653 views

By Susan FriesenRecently published1 topic

How to Have More Inclusive Brand Marketing—Authentically

Add Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate VernÄ Myers explains it as, “Diversity is being invited to the party. Inclusion is being asked to dance.”

Primary topic: Business Development

Business Development

651 views

By Susan FriesenRecently published1 topic

5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistakes

Tales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustratio I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, though! Over the six months it took to get the changes made to our home, there were plenty of lessons to be learned and one of them was why you should always have a plan.

Primary topic: Business Development

Business Development

650 views

By Susan FriesenRecently published1 topic

How to Optimize Your Website for Local Search

7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support small businesses. The Retail Council of Canada’s (RCC) found that 90% of Canadians intended to shop local during the 2020 holiday seasons, and 83% preferred to purchase items that were also made in Canada.

Primary topic: Business Development

Business Development

647 views

By Susan FriesenRecently published1 topic

How to Create Blog Content to Attract Your Ideal Target Audience

4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But it’s not quite as simple as just writing a blog and waiting for the leads and sales to roll in. It takes a bit of time and effort to SEO optimize your website blog posts, but it’s worth it. Here are four simple steps to help you get the most out of your content:

Primary topic: Business Development

Business Development

646 views

By Susan FriesenRecently published1 topic

Using SEO To Inform Your Website Content Strategy

Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the battle. And to be honest, it’s not even the most important half. Looking nice is great, but performing well should be your ultimate goal for your website. To perform well, you need a website content strategy that will actually reach, connect with and convert potential customers.

Primary topic: Business Development

Business Development

625 views

By Susan FriesenRecently published1 topic

How to Set Social Media Goals for 2022

Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules. That’s why I’ve created this guide to help you understand how to set social media goals for 2022. This article will be especially if you’ve never taken stock of your marketing campaigns or created objectives.

Primary topic: Business Development

Business Development

623 views

By Susan FriesenRecently published1 topic

3 Ways to Help Your Business Become a Trusted Brand

3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult. When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection.

Primary topic: Business Development

Business Development

622 views

By Susan FriesenRecently published1 topic

Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! ï¿¼rnAnd as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”r

Primary topic: Business Development

Business Development

621 views

By Susan FriesenRecently published1 topic

Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One

I hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how to choose the right marketing agency, they can be the difference between whether your business soars to new heights or struggles to get off the ground. But if you end up choosing the wrong one, they can be an unproductive money pit of people who don’t know what they’re doing, who’ll put you in a worse place than you were before you hired them. For example, one of our clients had an absolute horror show to deal with from the marketing company they chose to work with before us.

Primary topic: Business Development

Business Development

619 views

By Susan FriesenRecently published1 topic

Is Your Business Brand Identity Memorable Enough?

5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Primary topic: Business Development

Business Development

610 views

By Susan FriesenRecently published1 topic

Get More Website Leads & Grow Your Sales

9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small business owners have an “If you build it, they will come” mentality. They think that building something that looks nice is all they need to do to attract buyers.

Primary topic: Business Development

Business Development

608 views

By Susan FriesenRecently published1 topic

How to Choose a Web Host That’s Right for Your Business

If your business needs a website, then you’re going to need some form of web hosting. But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least. There are many different types of hosting, each with its own price points, features, and capabilities. And trying to figure out all this stuff can be pretty overwhelming.

Primary topic: Business Development

Business Development

608 views

By Susan FriesenRecently published1 topic

One Big Reason Your Newsletter Open Rate is Low and What to do About it

How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those unopened emails or deleting them before you know what they contain? One of the big reasons is the subject line. So imagine the same thing happening to your newsletters. Do you want them to be ignored and deleted?

Primary topic: Business Development

Business Development

606 views

By Susan FriesenRecently published1 topic

10 Important Reasons to Update Your Business Website

Taking your Stale, Tired, and Clunky Website to an Income-Generating Machine Have you ever come across a website that looks old and stale? What impression did that leave you? Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites need to be freshened from time to time. Think about a favourite outfit from a few years ago. It was probably the latest fashion when you bought it, but a little dated and out of place today.

Primary topic: Business Development

Business Development

600 views

By Susan FriesenRecently published1 topic

How To E-A-T Your Way to the Content Google Likes

Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your website ‘eats’ plays a big role, too! I’m talking, of course, about EAT, part of Google’s new search guidelines. If you want to create content that Google likes, then you MUST follow EAT! EAT stand for three important criteria that Google uses when evaluating your site: Expertiser Authorityr

Primary topic: Business Development

Business Development

593 views

By Susan FriesenRecently published1 topic

eVision Media’s Top Marketing Blogs of 2021 + Why They’re So Popular

Our Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team continue to do what we do. One of the ways we do this is by offering insightful content on our blog.

Primary topic: Business Development

Business Development

592 views

By Susan FriesenRecently published1 topic

What Does SEO Do for a Website?

If you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first thing about SEO, you’re likely to have some awareness of how important it is for a website. But if you’ve landed on this post, that’s probably the extent of what you know about SEO.

Primary topic: Business Development

Business Development

578 views

By Susan FriesenRecently published1 topic

How One of Our Longest-Running Clients Has Kept Us as Busy as We’ve Kept Her

A Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, copywriting, content writing, email marketing, and strategy consulting. I know that was pretty long-winded, but it’s true. No matter what you need to market your business online, we can do it, and we do it well.

Primary topic: Business Development

Business Development

576 views

By Susan FriesenRecently published1 topic

How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)

A Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of course, there’s a difference between knowing and doing. And it’s easy for small business owners and entrepreneurs to struggle with information overload when it comes to marketing. That was the case for our client, Yvonne Douma.

Primary topic: Business Development

Business Development

574 views

By Susan FriesenRecently published1 topic

How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency

Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy consulting (phew!). But sometimes it seems like I could add another service to that list: digital therapist. That’s because so many of our clients come to us after getting burned by other agencies or web developers.

Primary topic: Business Development

Business Development

574 views

By Susan FriesenRecently published1 topic

Why Is Everyone so Afraid of ChatGPT?

With all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of our worries. But in spite of the explosive popularity of these new AI tools, several dire warnings about the threat of artificial intelligence have coincided with their release.

Primary topic: Business Development

Business Development

572 views

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