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Articles by Susan Friesen

Browse published articles attributed to Susan Friesen, with full-archive search.

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By Susan FriesenRecently published1 topic

How Building Your Personal Brand Can Help You Escape from the Corporate World

Over the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from Catalyst and CNBC published last year, half of respondents said they intended to make career changes, and 22 per cent said they were planning to quit their current job and start their own business.

Primary topic: Business Development

Business Development

571 views

By Susan FriesenRecently published1 topic

9 Ways To Make Your Blog More Engaging

Simple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness and drive quality traffic to your website. In today’s digital landscape, using blogs to convert just makes sense.

Primary topic: Business Development

Business Development

569 views

By Susan FriesenRecently published1 topic

How to Hire a Brand Designer That’s Right for Your Business

When you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, your business will be more likely to fail. If your branding looks like it was done by an amateur, it can turn people off and make them think twice about spending their hard-ea ed money on whatever it is you’re selling.

Primary topic: Business Development

Business Development

567 views

By Susan FriesenRecently published1 topic

Where To Delegate Your 2022 Marketing Budget

4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing starts with a plan. Start planning early, and you set yourself up ahead of your competition, so you’re ready to hit the ground running in 2022.

Primary topic: Business Development

Business Development

564 views

By Susan FriesenRecently published1 topic

Want More Leads and Sales? Stop Making This Common Website Mistake

New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with leads that will keep them joyfully busy. But then I come along and burst their bubble. Well, sort of.

Primary topic: Business Development

Business Development

562 views

By Susan FriesenRecently published1 topic

How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials

Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all. But the fact of the matter is when businesses are inconsistent in their branding or have yet to define their brand, it dilutes their ability to connect with potential customers and diminishes the impact of all their marketing materials.

Primary topic: Business Development

Business Development

560 views

By Susan FriesenRecently published1 topic

Why Building Trust is So Important for a Successful Rebrand

A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have. If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important.

Primary topic: Business Development

Business Development

560 views

By Susan FriesenRecently published1 topic

SEO Trends for 2023 to Help You Grow Your Website Traffic

The end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ensure you stay on top of the search results. But even if you don’t deal with SEO the way we do, if you own a business, this is something you’re going to want to think about.

Primary topic: Business Development

Business Development

559 views

By Susan FriesenRecently published1 topic

Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of

Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no doubt the retail landscape has shifted. That means your holiday marketing plan should shift, too. Digital Plays A Major Role in 2021 Holiday Shoppingr Last year, people were shopping online like never before.

Primary topic: Business Development

Business Development

558 views

By Susan FriesenRecently published1 topic

What is the Best Social Media for Your Business?

Love it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, and offered unique opportunities for employers and job seekers to connect and interact.

Primary topic: Business Development

Business Development

556 views

By Susan FriesenRecently published1 topic

What Kind of Website Does My Business Need? Pre-designed or Custom?

That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best for a particular business. So, if you’re asking yourself, “What kind of website does my business need?” then this article should give you a better idea of what will work best for you. What Kind of Website Does My Business Need?r

Primary topic: Business Development

Business Development

553 views

By Susan FriesenRecently published1 topic

Choosing The Right Photos For Your Website & Online Brand

How smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are usually your best bet here). But part of being a good digital agency is understanding the role that visuals play, both in creating a website and fostering an online brand and presence. Forget the old saying. Online, a picture is worth way more than a thousand words.

Primary topic: Business Development

Business Development

550 views

By Susan FriesenRecently published1 topic

3 Ways to Promote Brand Values in Your Marketing

Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.

Primary topic: Business Development

Business Development

549 views

By Susan FriesenRecently published1 topic

5 Tips for Creating the Best Website Content Strategy

See Why Now’s A Great Time To Update Your Website – And Howr Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat.

Primary topic: Business Development

Business Development

546 views

By Susan FriesenRecently published1 topic

5 Tips for Creating the Best Website Content Strategy

See Why Now’s A Great Time To Update Your Website – And Howr Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat.

Primary topic: Business Development

Business Development

544 views

By Susan FriesenRecently published1 topic

Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022

The end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the social media strategies which are likely to shape the coming year.

Primary topic: Business Development

Business Development

544 views

By Susan FriesenRecently published1 topic

Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement

If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more conce ed than ever about whether a brand can be trusted, and whether its values are aligned with theirs.

Primary topic: Business Development

Business Development

534 views

By Susan FriesenRecently published1 topic

Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) would be unable to define it. Many people think it’s just a logo or a website, but the truth is, it’s much more than that. A brand is not only what people see when your business is presented to them, but also what they feel.

Primary topic: Business Development

Business Development

532 views

By Susan FriesenRecently published1 topic

How Brand Positioning Transformed a Counselling Business into a Market Leader

Standing Out from the Crowd: A Case Study on TalkOnline Counsellingr When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a name for your business and building awareness of your brand can be incredibly difficult. And for businesses operating in oversaturated industries, it can feel like an impossible task.

Primary topic: Business Development

Business Development

531 views

By Susan FriesenRecently published1 topic

Why Creating Brand Values Is Vital to the Success of Your Business

When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected the most is a brand’s values.

Primary topic: Business Development

Business Development

530 views

By Susan FriesenRecently published1 topic

How Cross-Selling Boosts eCommerce Sales

When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning their carts, mere seconds before they go through the checkout, so when it comes to eCommerce, many people are wary of the idea of cross-selling, for fear of annoying potential customers and scaring them away before they buy.

Primary topic: Business Development

Business Development

526 views

By Susan FriesenRecently published1 topic

These Two Methods Can Help You Get More Traffic to Your Website

In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But bringing in a consistent amount of website traffic can be challenging, to say the least. So, how can you actually get people to visit your website?

Primary topic: Business Development

Business Development

522 views

By Susan FriesenRecently published1 topic

Looking to Redesign Your Logo? Here’s What You Need to Know

Building recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them. Depending on what products or services you sell, how you sell them, where you’re located, or what industry you’re operating in, this can be much easier said than done.

Primary topic: Business Development

Business Development

514 views

By Susan FriesenRecently published1 topic

10 Tips to Help You Get Back to Business This Fall

As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect the business planning process, when what we should be doing is kicking things into high gear in preparation for the upcoming holiday season.

Primary topic: Business Development

Business Development

504 views

By Susan FriesenRecently published1 topic

How to Choose a Developer for Your Small Business Website

I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again.

Primary topic: Business Development

Business Development

499 views

By Susan FriesenRecently published1 topic

How to Choose a Marketing Company That’s Right for Your Small Business

How to Choose a Marketing Company That’s Right fo When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough. Most companies specialize in one aspect of marketing or another, such as advertising, branding, search engine optimization (SEO), web design, or something else entirely.

Primary topic: Business Development

Business Development

494 views

By Susan FriesenRecently published1 topic

Nurturing Your Practice: A Guide to Marketing for Therapists

As a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals with whom you’re competing. All things considered, marketing for therapists can actually be a pretty difficult endeavour, not least here in Canada, where therapists are forced to adhere to some pretty strict guidelines.

Primary topic: Business Development

Business Development

471 views

By Susan FriesenRecently published1 topic

How Your Small Business Can Easily Leverage AI

It’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were out of your mind. Up until recently, the idea of artificial intelligence seemed like something straight out of a science fiction flick, and the thought of it being readily available to anyone with an internet connection had never even seemed like a possibility.

Primary topic: Business Development

Business Development

468 views

By Susan FriesenRecently published1 topic

Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It

As a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people have unsubscribed, it can be incredibly unsettling. When this happens, you’ll be wondering, “Why am I losing subscribers?” and you may even find yourself asking, “What’s wrong? Don’t they love me anymore?” But you really shouldn’t take this personally.

Primary topic: Business Development

Business Development

451 views

By Susan FriesenRecently published1 topic

12 Trends in Marketing to Watch Out for in 2024

With winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is almost over. It seems like just a few weeks ago my team and I were meeting to discuss ChatGPT and decide how we’ll be using artificial intelligence moving forward. But then again, after using AI on practically a daily basis for nearly a year, it almost feels like these tools have been around forever, and it’s hard to think back to a time when we didn’t have them.

Primary topic: Business Development

Business Development

442 views

By Susan FriesenRecently published1 topic

3 Critical Content Marketing Strategies for Alte ative Healthcare Professionals

If you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case. Regardless of what industry you’re in, or the kind of business you own, eventually, you’re going to come across clients who are combative, rude, demanding, high-maintenance, or simply hard to please.

Primary topic: Business Development

Business Development

441 views

By Susan FriesenRecently published1 topic

5 Content Marketing Trends That Will Dominate in 2024

Without a doubt, content marketing offers one of the best ways to market your business online. But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends. Otherwise, your content may end up being much less relevant, and you could miss out on some amazing techniques and tools to help you improve your content marketing strategy. Now, if you’re someone who doesn’t know much about content marketing, at this point, you may be wondering, “What is the point of all this?”

Primary topic: Business Development

Business Development

437 views

By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development

Business Development

430 views

By Susan FriesenRecently published1 topic

3 Critical Content Marketing Strategies for Alte ative Healthcare Professionals

With millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least. And when you’re operating in a highly competitive industry, like the health sector, the process can get even more overwhelming. But with a better understanding of content marketing, and how potential clients can find you online, you’ll be able to create high-value content that will help you connect with clients, build credibility, and differentiate yourself from competitors.

Primary topic: Business Development

Business Development

421 views

By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development

Business Development

418 views

By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development

Business Development

415 views

By Susan FriesenRecently published1 topic

Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales

Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, and you need to increase eCommerce sales just to keep your head above water, it can be incredibly devastating.

Primary topic: Business Development

Business Development

414 views

By Susan FriesenRecently published1 topic

How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants

A Case Study on Lucid Paymentsr In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website. She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built it. What’s more, she needed to create a brand that would be able to stand out amongst a massive crowd of giants, including the big banks, which dominate the payment processing industry.

Primary topic: Business Development

Business Development

407 views

By Susan FriesenRecently published1 topic

11 Graphic Design Trends to Watch Out for in 2024

Whether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to date on the latest graphic design trends. For this year, I think it’s safe to say that the dominant trend will be the use of AI in graphic design, and that will likely continue to be the leading trend for several years into the future.

Primary topic: Business Development

Business Development

406 views

By Susan FriesenRecently published1 topic

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even I might not have known how to explain the difference. But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

Primary topic: Business Development

Business Development

406 views

By Susan FriesenRecently published1 topic

Why You Should Be Careful What You Post on Social Media

Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that you’ve got to be careful what you post on social media.

Primary topic: Business Development

Business Development

405 views

By Susan FriesenRecently published1 topic

11 SEO Trends You Need to Know About in 2024

When you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same emphatic, “Yes!” For the purposes of this article, I’ll say it again: Yes, SEO is still relevant in 2024, and it will continue to maintain its relevance into the foreseeable future, as search engines like Google aren’t going anywhere anytime soon, if ever.

Primary topic: Business Development

Business Development

404 views

By Susan FriesenRecently published1 topic

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even I might not have known how to explain the difference. But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

Primary topic: Business Development

Business Development

403 views

By Susan FriesenRecently published1 topic

11 Graphic Design Trends to Watch Out for in 2024

Whether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to date on the latest graphic design trends. For this year, I think it’s safe to say that the dominant trend will be the use of AI in graphic design, and that will likely continue to be the leading trend for several years into the future.

Primary topic: Business Development

Business Development

402 views

By Susan FriesenRecently published1 topic

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even I might not have known how to explain the difference. But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

Primary topic: Business Development

Business Development

398 views

By Susan FriesenRecently published1 topic

Why Consistency in Branding Is Key When It Comes to Your Messaging

As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands. And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding. Often, clients who come to us for a rebrand have been doing their own branding or had hired someone who didn’t dive deep enough to develop a strong brand position for them. Sadly, most of these clients aren’t even aware that there’s an issue with their brand consistency; all they know is that things just aren’t working.

Primary topic: Business Development

Business Development

395 views

By Susan FriesenRecently published1 topic

Why You Should Be Careful What You Post on Social Media

Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that you’ve got to be careful what you post on social media.

Primary topic: Business Development

Business Development

395 views

By Susan FriesenRecently published1 topic

The Benefits of Content Marketing for Non-Profits

When you think about how a charity or other non-profit promotes itself, content marketing is probably not the first thing that comes to mind. But the truth is, content marketing for non-profits shouldn’t be seen as any less important than it is for any other organization. Blogging and other forms of content should be considered key aspects of any charitable foundation’s marketing strategy, and the vast majority of marketers would agree.

Primary topic: Business Development

Business Development

383 views

By Susan FriesenRecently published1 topic

What You Can Do to Create an Online Store People Trust

If you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how good your offerings are, if you’re not seen as trustworthy, it’s going to be difficult to convince anyone to do business with you. Luckily, there’s evidence to show that consumers already have a considerable amount of trust in eCommerce.

Primary topic: Business Development

Business Development

383 views

By Susan FriesenRecently published1 topic

What You Can Do to Create an Online Store People Trust

If you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how good your offerings are, if you’re not seen as trustworthy, it’s going to be difficult to convince anyone to do business with you. Luckily, there’s evidence to show that consumers already have a considerable amount of trust in eCommerce.

Primary topic: Business Development

Business Development

378 views

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