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Susan Regier/
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Articles by Susan Regier

Browse published articles attributed to Susan Regier, with full-archive search.

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Showing 51–71

By Susan RegierRecently published1 topic

Costco’s Customer Relations Nightmare

Recently, I had to renew my Costco membership. I’ve been a member for years and set my membership to “auto-renew,” which did not happen this time. So instead, I went online and manually entered my credit card details and submitted. It was done. But two days later, I received a notice saying ORDER CHANGED because they were “Unable to obtain a valid authorization on the credit card provided.” Well, that was downright strange, distressing, and wrong.

Primary topic: Marketing Strategy

Marketing Strategy

746 views

By Susan RegierRecently published1 topic

6 Essential Questions To Ask Before Jumping Into A New Opportunity

Recently, I was asked if I could help a person with her creative writing. She was definitely interested in the Retreat I was offering next year (she had missed the one I just ran) but wanted help now. The question caught me by surprise as this is not something I normally offer, even though I designed and taught a Creative Writing program at our local college several years ago. I had to think this through and get back to her.

Primary topic: Marketing Strategy

Marketing Strategy

720 views

By Susan RegierRecently published1 topic

How to Easily Shift Your Business Model to Increase Joy & Customer Retention

You may think it’s time for a shift in your business – trends change, boredom sets in, or perhaps you simply want to add more flexibility. As industries and markets change over time, your business needs to keep up. And as an entrepreneur, you probably get tired of the same old routine and seek new challenges. Here are five things you can do to ensure your shift is going in the right direction. #1. Follow your passion.r

Primary topic: Marketing Strategy

Marketing Strategy

689 views

By Susan RegierRecently published1 topic

28 Tips to Cure Unresponsive Marketing Content

When it comes to marketing, you may have wondered why your efforts have fallen flat. Often, the answer has more to do with what you say and not with where you’re saying it. The good news, it can easily be fixed. Your first step is to be open. Read your content from the perspective of your customer, as if you don’t know anything about your business. It may not be easy, but it’s vital to get into their mindset.

Primary topic: Marketing Strategy

Marketing Strategy

684 views

By Susan RegierRecently published1 topic

Your Hackneyed Correspondence Cure

Do you send "canned" emails or letters to prospects and current customers? If so, have you read them recently – from your reader's point of view? Many businesses save time by using templated letters and emails; there's nothing wrong with that. But if you're repeatedly sending the same letter to the same customer, I guarantee it is not getting read. And if, by chance, you added some critical detail, it won't be noticed.

Primary topic: Marketing Strategy

Marketing Strategy

682 views

By Susan RegierRecently published1 topic

7 Surprisingly Simple Secrets To Become A Better Writer

Whether you’re writing for fun or for business, often, the most difficult part is getting started. All the thoughts spiralling in your head, whispering discouraging beliefs about what you “should” be doing to craft a great piece, can stifle your creativity. But following these seven tips will help to free your mind so you can become a better writer. 1. Write an ugly first draft.

Primary topic: Marketing Strategy

Marketing Strategy

654 views

By Susan RegierRecently published1 topic

Discover What Your Audience Wants to Read From You

Have you ever sat in front of your screen wondering what brilliant words of wisdom will capture your audience’s attention? What content are your readers actively searching for? How will you WOW them? If you’ve ever faced a blank screen, and if you blog regularly, I’m sure you have, then there’s a simple solution to get into the heads of your audience. All you must do is uncover the questions and conce s people ask about in your industry and answer those questions in an article. Sounds easy, right? But where can you quickly and easily access that information?

Primary topic: Marketing Strategy

Marketing Strategy

638 views

By Susan RegierRecently published1 topic

What Are You Tolerating In Your Life?

Being tolerant is usually seen as a virtue as it helps you live and work with others peacefully. Tolerance shows strength as you can accept others’ opinions and perspectives even if you don’t necessarily agree with them. But putting up with things – being tolerant – of things that limit you or your business growth serves no purpose. And to be clear, a toleration is an unnecessary irritation that drains you of energy, time, and focus, leaving you feeling tired, frustrated, and annoyed.

Primary topic: Marketing Strategy

Marketing Strategy

627 views

By Susan RegierRecently published1 topic

6 Savvy Strategies to Get People to Read Your Blog

The easiest way to share your expertise today is to blog. But after spending hours writing and re-writing your articles, do you feel disheartened when your stats show people aren’t reading your insightful thoughts? Blogging is vital for building expert status, connecting with your prospects and customers, and keeping your website content fresh, which drives more traffic to your site. So, what can you do to make all this “work” worthwhile? Start with these savvy strategies to get people interested and reading your content. #1 Write an Enticing Keyword-Rich Headline

Primary topic: Marketing Strategy

Marketing Strategy

626 views

By Susan RegierRecently published1 topic

A Real Example of a Facebook Promo Gone Wrong

Recently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was that the author of this post did not share the value of what she was offering or that her message was unclear in some way. So, I read the responses. The first response fell in line with my thoughts. It began:

Primary topic: Marketing Strategy

Marketing Strategy

624 views

By Susan RegierRecently published1 topic

Basics Take On New Meaning

If you’re looking to add a new offering – a new workshop, free Webinar, or something else – take a look back at how you started to create something of value. When I was asked recently to teach high-level executives the basics of writing emails, thank you letters, newsletters, and reports, I thought this would be easy-peasy. Then I second-guessed myself when I thought these executives should know the basics. What could I possibly teach them?

Primary topic: Marketing Strategy

Marketing Strategy

623 views

By Susan RegierRecently published1 topic

How to Easily Bring New Life to Old Blog Posts

When it comes to blogging, you continually look for new ideas and concepts to write about. And with each new post, your older content is moved down the list in your blog. But it doesn’t have to be forgotten. Go back to your older blog posts and turn the content into videos and powerful social posts. You can then link these new posts back to your original article or simply let them stand on their own to showcase your expertise in other formats. Have you written a checklist or list of tips that can stand on their own?

Primary topic: Marketing Strategy

Marketing Strategy

621 views

By Susan RegierRecently published1 topic

When Sales are Slow, Here’s the First Thing to Check

The past couple of years have certainly impacted many businesses. Some have shut their doors, while others have seen massive profits. Many are simply hanging on and hoping for the best. Have your sales hit a brick wall? Do you hear objections on every sales call? Perhaps you believe it’s bad timing, the wrong medium, or the big excuse – COVID. Many entrepreneurs say the number of Website impressions is above average, but they aren’t converting into sales. If this sounds like you, it’s time to take a hard look at your message.

Primary topic: Marketing Strategy

Marketing Strategy

616 views

By Susan RegierRecently published1 topic

Your 31-Point Marketing Review Checklist

At least once a year, it’s imperative to take time out to re-visit how you’re presenting yourself and your business to the world. Or, any time you’re experiencing change (and that may often be), make sure your message is on-brand across all platforms. Keep an eye on your competition 1. Review what your direct competitors are saying to market their products and services. 2. Check similar businesses in other cities and countries to see how they are marketing their offerings. Understand the current needs of your customers

Primary topic: Marketing Strategy

Marketing Strategy

615 views

By Susan RegierRecently published1 topic

A Real Example of a Facebook Promo Gone Wrong

Recently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was that the author of this post did not share the value of what she was offering or that her message was unclear in some way. So, I read the responses. The first response fell in line with my thoughts. It began:

Primary topic: Marketing Strategy

Marketing Strategy

610 views

By Susan RegierRecently published1 topic

5 Easy To Do Steps To Increase Connections & Gain Greater Profits This Year

It’s the new year and the perfect time for a fresh outlook as you look at the year ahead. We often get caught up in the day-to-day busyness of our business and neglect what seems to be staring us in the face. And I’m referring to not checking the branding face you’re showing the world online. Set time aside this month to ensure you’re on track for success. #1. Review Your Website Take a few minutes to read through your website – yes, the entire website. - Is the content still relevant, and is it clear? Is it compelling?rn- Will your target audience easily identify with your message?r

Primary topic: Marketing Strategy

Marketing Strategy

602 views

By Susan RegierRecently published1 topic

7 Remarkable Examples of Extreme Rejection And Perseverance

Recently, I listened to the fascinating story of Colonel Sanders on the “We Regret To Inform You – The Rejection Podcast” (https://podcasts.apple.com/us/podcast/rejecting-colonel-sanders/id1503835352?i=1000578612315)from Apostrophe Podcasts. What an amazing story of perseverance! Harland Sanders faced rejection his entire life. He quit school in grade 7, was fired from many jobs, continuously re-branded his businesses, and was rejected more than 1,000 times when he tried to franchise his “finger-lickin’ good chicken.” In case you missed that – I said rejected more than 1,000 times!

Primary topic: Marketing Strategy

Marketing Strategy

595 views

By Susan RegierRecently published1 topic

AI Vs Professional Copywriter

There’s a lot of talk – and opinions – about the use of artificial intelligence (AI) these days. It’s been around for decades and used for everything from self-driving cars to chatbots. There’s an application in pretty much every industry, and it’s being taken to whole new levels for individual use.

Primary topic: Marketing Strategy

Marketing Strategy

589 views

By Susan RegierRecently published1 topic

60 Minutes to Create a Prosperous Year Ahead

2023 is just around the corner, so while you may have put on an extra push to end the year at an all-time high, this is the ideal time to set aside an hour or so to look back and review your results over the past year. I guarantee it will set the stage for some impressive leaps forward to reaching your goals next year. So, before you consider what you want to achieve in the future and set those goals, start by looking back at your successes. You can’t plan for the future if you’re worried about all the things in the past that you’ve attempted but didn’t work out.

Primary topic: Marketing Strategy

Marketing Strategy

584 views

By Susan RegierRecently published1 topic

5 Lessons To Ensure You Do Not Fail

A friend recently posted that she was celebrating 20 years in business. That’s an amazing milestone for an entrepreneur today, and it got me thinking about how long I’ve been in business. I launched September 1997 – that means it will be 26 years this fall. How did I miss my 25th anniversary? I’ve seen and experienced many changes since those early days when the Internet was in its infancy and social media non-existent. So, I thought I’d share the top 5 growth lessons I’ve learned along the way. #1 Step Out of Your Comfort Zoner

Primary topic: Marketing Strategy

Marketing Strategy

544 views

By Susan RegierRecently published1 topic

How To Conduct Influential Expert Interviews To Improve Your Articles

By now, you likely understand the importance of writing articles/blog posts to help you and your brand stand apart. Good content drives traffic, attracts readers, and increases influence. But how can you differentiate your content? It’s simple, by conducting influential expert interviews.

Primary topic: Marketing Strategy

Marketing Strategy

515 views

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