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Articles by Sydni Craig-Hart

Browse published articles attributed to Sydni Craig-Hart, with full-archive search.

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By Sydni Craig-HartRecently published1 topic

How To Host a Profitable Event - Even If You Have ZERO Experience In Event Planning

You don't have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue. However, you do need to pay close attention to the details! Put your attendees' needs first Dates, times, locations and dress codes, these are things your attendees will need to know. It only takes one uninformed (or worse, misinformed) attendee to turn a perfect night into a ruined relationship or a missed opportunity for your organization.

Primary topic: Marketing Strategy

Marketing Strategy

2,326 views

By Sydni Craig-HartRecently published1 topic

Webinar Hosting Reviews: Pros and Cons of GoToWebinar, Livestream, and OnStream Webinars

Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be. That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each. We reviewed each application and evaluated the following: -Cost and value for the money -User-friendliness -Tech support and tutorials -Video streaming options -Integration with social media and other websites -Webinar marketing assistance

Primary topic: Marketing Strategy

Marketing Strategy

1,962 views

By Sydni Craig-HartRecently published1 topic

The Cheapest, Most Effective Form of Marketing That Consistently Gets Results

Content marketing. Yep, that's it. Plain and simple. What is Content Marketing? Award winning content marketer Amanda Maksymiw defines it this way: "Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers." Understand that your customers don't care about you, your products, or your services. They care about themselves, their wants and their needs.

Primary topic: Marketing Strategy

Marketing Strategy

1,557 views

By Sydni Craig-HartRecently published1 topic

The Biggest Mistake You're Making With Your Social Media Marketing

There are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn't touch Facebook with a 10-foot pole. Most of us fall in between these two extremes. The truth of the matter is that most (notice I didn't say all) entrepreneurs can attract high-quality leads for their business by strategically using social media to connect with and engage their audience. Did you catch that? I said by "strategically using social media to connect with and engage their audience."

Primary topic: Marketing Strategy

Marketing Strategy

1,438 views

By Sydni Craig-HartRecently published1 topic

3 Reasons to Ask Yourself "WHY?"

Let's be honest! If you look back at the previous 12 months of your life, do you find things that are noteworthy or humdrum? Noteworthy - (adjective) Significant or unusual. Examples of things that are noteworthy: • Accomplishing meaningful goals. • Building or repairing important relationships. • Breaking through a paralyzing limiting belief. Humdrum - (adjective) Lacking excitement or variety; dull; monotonous. Examples of things that are humdrum: • Allowing hours, days and months to pass you by without making quality contributions to your life or that of others.

Primary topic: Marketing Strategy

Marketing Strategy

1,350 views

By Sydni Craig-HartRecently published1 topic

How to Earn While You Lea

Live events can be a great way to boost your business... if you work them correctly! I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn't know what to expect. I was also REALLY intimidated by the price tag... $1,500 for a 3-day online marketing workshop. But I stepped up because I needed to learn the skills that were being taught there and I knew investing in myself was the best investment I could make.

Primary topic: Marketing Strategy

Marketing Strategy

1,324 views

By Sydni Craig-HartRecently published1 topic

If I Were a New VA, I'd Start Here

After being in business for 7 years, we have learned what it takes to grow a successful business. We had no idea when we started our first Virtual Assistance business that friends, family and associates would constantly ask the same question: "How did you do it?" Every single day of the week, we have new members join our community and ask a sought-after question. That question is, "How do I get clients?" Follow along as I share some foundational work that you can copy and start to implement today. If I were a new Virtual Assistant trying to grow a business, I would do the following:

Primary topic: Marketing Strategy

Marketing Strategy

1,323 views

By Sydni Craig-HartRecently published1 topic

7 Simple Ways to Beat Procrastination

You know the feeling. You're sitting at your computer watching the cursor blink. You haven't gotten a single thing done. You've worried about an important client project, all of the phone calls you need to return and made are making mental notes about the errands you need to run. You just can't seem to stay focused long enough to complete any of the critical tasks in front of you. Take a break and try these counterintuitive ways to get back on track and knock tasks off your to do list.

Primary topic: Marketing Strategy

Marketing Strategy

1,320 views

By Sydni Craig-HartRecently published1 topic

3 Ways to Use Eve ote For Your Business

If you would like a tool that gives you instant access to data that you have collected, you have no need to look any further tha Eve ote. Why can this be an effective tool for your Virtual Assistance business? Keep Track of Everything Eve ote has so many cool features that you just cannot get enough of using this awesome app! You can track absolutely everything that comes to your mind. One of the first things that you may want to do with Eve ote is to start saving data so that you can see how easy it is to collect information.

Primary topic: Marketing Strategy

Marketing Strategy

1,296 views

By Sydni Craig-HartRecently published1 topic

Is Virtual Assistance a Real Business?

Many people are fed up and are looking for another way to support themselves financially. Does this sound familiar to you? It is possible that you have reached your limit of dealing with office politics, feeling unappreciated by your superiors, or just tired of the monotonous grind that you have experienced ever day for a number of years.

Primary topic: Marketing Strategy

Marketing Strategy

1,283 views

By Sydni Craig-HartRecently published1 topic

4 Steps to Create Your Future

The success or failure of your business is not left up to chance. It is not a huge mystery as to whether you will accomplish your goals or not. This leads to an important question that you need to personally address: 'What type of person are you?'

Primary topic: Marketing Strategy

Marketing Strategy

1,277 views

By Sydni Craig-HartRecently published1 topic

How to Use Your Smartphone to Make Videos That Get You Clients

Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video studio to craft content that speaks to your target audience. But in order to get started, you need the right apps. There are several video recording apps to choose from for your smartphone. Here are a few of your best options. For iOS Devices:

Primary topic: Marketing Strategy

Marketing Strategy

1,256 views

By Sydni Craig-HartRecently published1 topic

7 Memorable Steps To Accomplish Your 2014 Goals

Let me be honest with you. I HAVE A HARD TIME STAYING FOCUSED. Whew, it feels good to get that out (more on this later). Just last week, my husband, Wil, and I finished putting onto paper our major business goals for 2014. We have some projects scheduled and prospects in the pipeline already that it only made sense to focus on the first half of the year. In a few short months, we will measure our activity and recalibrate what needs to be done for the remainder of the year.

Primary topic: Marketing Strategy

Marketing Strategy

1,217 views

By Sydni Craig-HartRecently published1 topic

Hire Yourself, Fire Your Boss

I have no doubt that you are an amazing administrative professional. The skills that you currently possess may be enough for you to get starting in your new career as a Virtual Assistant. Although you will need to acquire new skills (as normal), the base knowledge and skillset that you possess could put you on the road to becoming an entrepreneur. What do I mean by that? You Have The Needed Skills!

Primary topic: Marketing Strategy

Marketing Strategy

1,213 views

By Sydni Craig-HartRecently published1 topic

How Can You Eat An Elephant

Running a business has been compared to eating an elephant! That is a weighty thought when you consider that an elephant may not be able to fit into your home, let alone on your dinner plate. Similarly, thinking about starting a business (or keeping up with the one you have) may seem daunting.

Primary topic: Marketing Strategy

Marketing Strategy

1,212 views

By Sydni Craig-HartRecently published1 topic

7 Subject Line Tricks to Get Your Emails Opened

You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your message! Have you struggled with your email marketing because sometimes your emails get high open rates, while other times no one on your list can be bothered to open them? It could be a problem with your subject lines.

Primary topic: Marketing Strategy

Marketing Strategy

1,211 views

By Sydni Craig-HartRecently published1 topic

How To Know Exactly What Your Audience Wants To Buy From You

Have you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, right!)

Primary topic: Marketing Strategy

Marketing Strategy

1,185 views

By Sydni Craig-HartRecently published1 topic

9 Easy Ways to Get More Clients NOW

You've heard it said that "action speaks louder than words." When it comes to growing your business and increasing your revenue, action screams 10x louder than then wishing, planning AND words combined. I see so many entrepreneurs stuck in their business and not enjoying the income they could be making because they are trying to get everything "perfect" in their business. Who do you know that struggles with a perfectionist tendency?

Primary topic: Marketing Strategy

Marketing Strategy

1,178 views

By Sydni Craig-HartRecently published1 topic

What Keeps Women Business Owners Up at Night?

A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more (38 percent) or the same (54 percent) in hiring this year than they did in 2012 - a positive sign for the economy. 2013, the Year of the Female Entrepreneur

Primary topic: Marketing Strategy

Marketing Strategy

1,170 views

By Sydni Craig-HartRecently published1 topic

4 Keys to a Successful End of Year Review

Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit. Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to doing a year end review. When you focus on the negative, you can make growing your business much more difficult than it needs to be.

Primary topic: Marketing Strategy

Marketing Strategy

1,166 views

By Sydni Craig-HartRecently published1 topic

19 Winning Ways to Market Your Next Webinar

One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!). But there's a reason webinars are one of the most effective content marketing strategies out there - because they work. The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale. Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible:

Primary topic: Marketing Strategy

Marketing Strategy

1,165 views

By Sydni Craig-HartRecently published1 topic

3 Steps For Replicating Your Own Success

Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit. Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to reviewing our activity over a period of time. When you focus on the negative, you can make growing your business much more difficult than it needs to be.

Primary topic: Marketing Strategy

Marketing Strategy

1,152 views

By Sydni Craig-HartRecently published1 topic

5 Contest Ideas to Grow Your Email List Fast

Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways ("Win an all-expenses paid trip to Maui!") to contests that don't involve money at all ("Submit a photo and we'll feature you on our website!") The type of contest you choose will depend on your audience, your budget, and the level of complexity you're willing to deal with.

Primary topic: Marketing Strategy

Marketing Strategy

1,136 views

By Sydni Craig-HartRecently published1 topic

Start Your Virtual Assistant Business Part-Time

If you are currently employed with a company working as an Administrative Professional and are wondering how you are going to transition into your own home-based Virtual Assistant practice, the thought may have crossed your mind to start your business part-time. This likely led to a number of other questions, such as "How do I get started," "How will I balance my job, family and business?" and "Can I really do this and be successful?"

Primary topic: Marketing Strategy

Marketing Strategy

1,135 views

By Sydni Craig-HartRecently published1 topic

5 Easy Ways to Turn Your Website Into An ATM

It goes without saying that to be taken seriously in the business world today, you MUST have a website. One of the first things prospective clients will do when introduced to you and/or your brand is to "Google" you to see if what you have to offer is what they need. You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.

Primary topic: Marketing Strategy

Marketing Strategy

1,130 views

By Sydni Craig-HartRecently published1 topic

It's All About You (... Or Is It?)

You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider. You Focus Do you have: 1. The right mindset to become a business owner? 2. The ability to persevere through stress? 3. A strong desire to succeed? 4. Enough knowledge to make sure that starting a business is a good step for you?

Primary topic: Marketing Strategy

Marketing Strategy

1,126 views

By Sydni Craig-HartRecently published1 topic

Your Next Client Might Be In Your Back Yard

You say that you want more clients. Is that really true? Examine your marketing efforts over the past six weeks. What have you done to actually enroll new clients? Perhaps you sent a few emails out. Maybe you made a few new connections on LinkedIn. What have you really done? I want to challenge you to take a different look at getting new clients.

Primary topic: Marketing Strategy

Marketing Strategy

1,125 views

By Sydni Craig-HartRecently published1 topic

How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable

Doesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success. Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like YELP are so popular. Like it or not, the folks who are considering hiring you are going to details about what it's like to work with you.

Primary topic: Marketing Strategy

Marketing Strategy

1,115 views

By Sydni Craig-HartRecently published1 topic

Read Your Way to Success

Think for a few minutes about the last book that you have read. How long has it been since you started or completed a book? Reading deeply and widely can help you tremendously in your Virtual Assistance business. Let's take a look at several of the benefits that you can gain from picking up a book (or iPad or Nook or Kindle).

Primary topic: Marketing Strategy

Marketing Strategy

1,115 views

By Sydni Craig-HartRecently published1 topic

4 Steps to Powerful Subject Lines That Get Results

Your subject line can make or break your email marketing efforts. With the right subject line, you'll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the recipients of your messages. There are four simple steps to creating more profitable subject lines: 1. Get to the Point

Primary topic: Marketing Strategy

Marketing Strategy

1,113 views

By Sydni Craig-HartRecently published1 topic

5 Content Marketing Strategies That Get You Clients

There are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships with your target market. Here are 5 ways to use content marketing to get more clients now:

Primary topic: Marketing Strategy

Marketing Strategy

1,108 views

By Sydni Craig-HartRecently published1 topic

4 Ways to Keep Your Clients and Prospects Interested In Your Offers

As you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement. Engagement simply means your audience's reaction to your marketing. It's when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product. No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.

Primary topic: Marketing Strategy

Marketing Strategy

1,106 views

By Sydni Craig-HartRecently published1 topic

Successful Thinking for Virtual Assistants

Do you find it hard to believe that you can create or accomplish anything that you want? I used to have that problem. When growing up, I was very shy. My shyness stemmed from feelings of inadequacy. I always thought, "I'm not good enough, smart enough, strong enough, fast enough... " etc.

Primary topic: Marketing Strategy

Marketing Strategy

1,106 views

By Sydni Craig-HartRecently published1 topic

Top 10 Reasons To Hold A Webinar Today

Are you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for product demonstrations and to usher customers through a company's sales funnel. Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.

Primary topic: Marketing Strategy

Marketing Strategy

1,103 views

By Sydni Craig-HartRecently published1 topic

5 Ways to Use Social Media to Build Your Email List

You want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture the email addresses of all those prospects - people who have already indicated interest in your brand! Similarly, being able to leverage your email list to increase and engage social followers is also an incredibly beneficial marketing technique.

Primary topic: Marketing Strategy

Marketing Strategy

1,091 views

By Sydni Craig-HartRecently published1 topic

How Can You Keep Your Client Work Organized?

Are you a Virtual Assistant who is looking for an easy way to collaborate with you clients and stay organized? If you are having difficulty staying organized in working with your clients, you may have too many locations where you store stuff.

Primary topic: Marketing Strategy

Marketing Strategy

1,091 views

By Sydni Craig-HartRecently published1 topic

3 Easy Ways to Simplify Your Marketing Efforts

Many entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm. Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your business? Remember that success in business (and marketing) follow a very simple method. Identify a problem and then offer a solution. Your ideal prospects have problems (or a compelling desire) and your business provides the solutions to those problem (or helps them create their desired result).

Primary topic: Marketing Strategy

Marketing Strategy

1,083 views

By Sydni Craig-HartRecently published1 topic

3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.

Primary topic: Marketing Strategy

Marketing Strategy

1,081 views

By Sydni Craig-HartRecently published1 topic

How to Magnetically Attract Ideal Clients

Websites can be full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format information is in on your website, it boils down to this - the content is magnetic! What is magnetic content? It is content in any format that is designed to connect with, educate and engage the reader, whether they were introduced to our company via a friend or stumble across the site at 3 am while doing a Google search. Not just any old content, but MAGNETIC content is key to your success as a small business owner.

Primary topic: Marketing Strategy

Marketing Strategy

1,080 views

By Sydni Craig-HartRecently published1 topic

How To Market Consistently When You Have NO Time

Companies with active blogs receive 97% more leads (Content+ 2013) • 74% of consumers prefer to receive commercial communications via email (Merkle) and email marketing has an ROI of 4,300% (Direct Marketing Association). • Social media sites and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)

Primary topic: Marketing Strategy

Marketing Strategy

1,078 views

By Sydni Craig-HartRecently published1 topic

5 Powerful Strategies for Creating a Powerful Mindset

Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive "yes, I can do it" mindset. Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire:

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views

By Sydni Craig-HartRecently published1 topic

A Simple Analysis That Defeats Marketing Paralysis - Part 2 of 3

You may be familiar with the phrase, "throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you start? This trial and error method will eventually become exhausting. You'll waste a lot of time and energy and end up with one ugly and messy "wall" in your business.

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views

By Sydni Craig-HartRecently published1 topic

How to Prepare Your Business for Being Discovered By New Customers

These days, you never know how a new customer will hear about your business. It can be in a crowded conference center with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online - whether that's through a post on Facebook, a question on Twitter, or a photo shared on Instagram. Oftentimes, people won't be searching for your business name when they find you. Think about how you actually search for products and services online. You might type something into your browser like this: • Mexican restaurants in Berkeley. CA

Primary topic: Marketing Strategy

Marketing Strategy

1,071 views

By Sydni Craig-HartRecently published1 topic

9 Ways to Use Email to Boost Your Revenue NOW

Did you know that... • 91% of consumers reported checking their email at least once a day. (ExactTarget) • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian) What this means is that using email to connect with, educate and engage your audience is a GREAT way to increase your revenue. The statistics speak for themselves. Email campaigns need to be an ongoing part of your marketing mix.

Primary topic: Marketing Strategy

Marketing Strategy

1,070 views

By Sydni Craig-HartRecently published1 topic

How to Profit From Your Social Media Profiles

There is only ONE reason you should have a presence on social media for your business. That's right. Just ONE. The reason is - to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn't matter how many fans, followers or connections you have if those "relationships" aren't generating revenue for your business. To get results from the time spend tweeting, updating your Facebook page and posting on LinkedIn, you need to have in place a strategy that converts your connections to email subscribers.

Primary topic: Marketing Strategy

Marketing Strategy

1,069 views

By Sydni Craig-HartRecently published1 topic

3 Easy Ways to Absolutely Crush Your Daily Task List

Staying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and error, OR you can adopt strategies that are tried and true. Following are 3 valuable tips on how to replace time-wasting activities with new habits that will empower you to be more productive, more focused and more effective during your work day:

Primary topic: Marketing Strategy

Marketing Strategy

1,063 views

By Sydni Craig-HartRecently published1 topic

3 Powerful Marketing Tools to Create Customers for Life

As a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

Primary topic: Marketing Strategy

Marketing Strategy

1,058 views

By Sydni Craig-HartRecently published1 topic

Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself! Why? Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar. Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.

Primary topic: Marketing Strategy

Marketing Strategy

1,058 views

By Sydni Craig-HartRecently published1 topic

3 Simple Marketing Tools for Absolutely Any Budget

Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are not only cost-effective, they’re the most effective ways to generate new business and keep current customers coming back. 1.Increase “word-of-mouth” referrals It’s an old adage for a reason: there really is no better marketing than word-of-mouth.

Primary topic: Marketing Strategy

Marketing Strategy

1,056 views

By Sydni Craig-HartRecently published1 topic

Magnetically Build Your List and Attract New Leads

Even if you're not currently offering a lead magnet on your website, you've probably seen them before - a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, or as we like to call them "problem solving gifts". They put in lots of time and money to create a product or service that they could, in essence, sell for a profit. But instead of selling the solution, they give it away to build credibility and generate leads.

Primary topic: Marketing Strategy

Marketing Strategy

1,055 views

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