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Articles by Tom Hopkins

Browse published articles attributed to Tom Hopkins, with full-archive search.

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By Tom HopkinsRecently published1 topic

Ten Characteristics of a Great Manager

Being a good manager is like putting a jigsaw puzzle together. The first time you try to fit the pieces together, it takes a while to get everything to fit smoothly. The second time you attempt to make the pieces fit, you are a little more familiar with the pattern. Each time after that, it becomes more and more natural to easily match everything together and have it all turn out right. The pieces of the puzzle a manager has to put together are: 1. advertising 2. recruiting 3. holding productive meetings 4. motivating a person who is in an emotional or financial slump

Primary topic: Sales Training

34,527 views4.1/5 (47)

By Tom HopkinsRecently published1 topic

***Getting People to Buy

What do people want when they come into your place of business or contact you? What makes them choose your product over someone else’s? The specific answer to those questions can only come from your satisfied clients. However, I can address the general answers to help you get started on acquiring satisfied clients in the first place.

Primary topic: Sales Training

6,212 views4.8/5 (4)

By Tom HopkinsRecently published1 topic

***Closing through the buyer's eyes

Several years ago, I attended a banquet for top salespeople. Before I gave my talk, the speaker introduced someone in the audience and said, "This man earned twice the national average in sales last year ..." The speaker's manner suggested that it was quite an achievement. But, it has been done by many, so everyone craned their necks and looked at the man in puzzlement.

Primary topic: Sales Training

4,982 views5/5 (3)

By Tom HopkinsRecently published1 topic

Sales Professionalism

The challenge with too many salespeople is that they decide at first to 'try' selling for awhile. They don't commit 100% to it as a career because they are afraid of being wholly responsible for the level of income they achieve. I must tell you, though, that the highest paid professional ... The challenge with too many salespeople is that they decide at first to 'try' selling for awhile. They don't commit 100% to it as a career because they are afraid of being wholly responsible for the level of income they achieve.

Primary topic: Sales Training

5,209 views5/5 (2)

By Tom HopkinsRecently published1 topic

***How to Handle an Angry Client

Too many people, when faced with clients who range from dissatisfied to downright angry, choose the loser’s path by postponing handling the situation. Worse yet, they handle it inappropriately. Postponement doesn’t make the problem go away. It results in one of two things happening. Either the ...Too many people, when faced with clients who range from dissatisfied to downright angry, choose the loser’s path by postponing handling the situation. Worse yet, they handle it inappropriately. Postponement doesn’t make the problem go away. It results in one of two things happening.

Primary topic: Sales Training

4,996 views5/5 (2)

By Tom HopkinsRecently published1 topic

***Seven Steps to Getting Referrals

The easiest lead to close is a referred lead. Unfortunately, not many mortgage brokers have mastered the art form that the process entails. I’ve developed a simple, seven-step process to obtaining referrals that will give you so much more success in developing your referral business that you will make it an automatic part of every selling situation.

Primary topic: Sales Training

4,082 views5/5 (3)

By Tom HopkinsRecently published1 topic

Defining Success

At the age of six, Corinne Archer* started putting in long hours training in her sport. Long before she entered her teens, she had fixed her mind on a single goal: to win an Olympic gold medal. From then on, she crushed everything out of her life that didn't contribute to her goal. Every ...

Primary topic: Sales Training

5,872 views5/5 (1)

By Tom HopkinsRecently published1 topic

***How to Set and Achieve Your Goals

Here are five conditions that must be worked into your goals. All are essential. Hitting four out of five is no good ?leave one condition out of a goal, and that goal won’t be reached. Put all five conditions into a goal, and you’ve got one that will become a reality in your life. 1. Your ... Here are five conditions that must be worked into your goals. All are essential. Hitting four out of five is no good ?leave one condition out of a goal, and that goal won’t be reached. Put all five conditions into a goal, and you’ve got one that will become a reality in your life.

Primary topic: Sales Training

5,680 views5/5 (1)

By Tom HopkinsRecently published1 topic

Being Aware of Unique Cultural Needs

If you do business with people from cultural groups different than your own, you would be wise to invest some time understanding their cultures as well as their needs in terms of your products and services. You may not necessarily be doing business with people in another country, but with those ...

Primary topic: Sales Training

5,222 views5/5 (1)

By Tom HopkinsRecently published1 topic

The Value of Good Customer Service

One of the biggest challenges facing any business is keeping in balance. In many businesses, more emphasis is put on getting new business than serving existing clients. Next to sales functions, customer service functions are vital to overall success and must be given appropriate emphasis. Poor customer service will cost a company as much business as will having a poor sales person in the field. Both can damage a company’s reputation and potential for future growth.

Primary topic: Sales Training

3,915 views5/5 (2)

By Tom HopkinsRecently published1 topic

Closing from a Distance

In the past, most companies have divided territories by geographical area. Today, many salespeople specialize in particular products or services and concentrate on clients who have needs that match the products. So, companies are more likely to claim as your territory any client who has a need for your specialty. That means your client base may well be anywhere in the world. If that’s the case with you, you’ll do very little face-to-face selling and a whole lot of remote closing.

Primary topic: Sales Training

3,790 views5/5 (1)

By Tom HopkinsRecently published1 topic

Understanding Questions

Champion sales professionals know that the best mode of operation is to ask questions and to listen to the answers. Although nearly all children ask questions, somewhere along the road of life, we stop asking - or, we ask fewer questions. Some of us even get to the point in life where we feel stupid asking questions. I’m a firm believe that the only stupid question there can possibly be is the one that’s never asked.

Primary topic: Sales Training

3,599 views5/5 (1)

By Tom HopkinsRecently published1 topic

***QUALIFICATION

Have you ever spent an hour or more preparing and giving an eloquent demonstration to a prospect, only to learn, that they couldn't use the features, couldn't afford it, or are not authorized to make the final decision? You may be a great closer, but it doesn't matter how many closes you know, if you're not closing a qualified prospect.

Primary topic: Sales Training

2,921 views5/5 (1)

By Tom HopkinsRecently published1 topic

Eliminate Demotivators from Your Life

If you’re one of the millions of people who never seem to get what they really want in life, the reason may be a few simple attitudes you have acquired that I call ‘demotivators.?In my experience training thousands of professional salespeople, I’ve found four common demotivators that we must ...r

Primary topic: Sales Training

4,588 views

By Tom HopkinsRecently published1 topic

Disciplines of Champions

To live a successful life, one of your major goals must be to honestly evaluate yourself and continually strive to become the person you would really like to be. If you want to be a champion in sales, the qualities and characteristics you must develop to do so, will also make you a champion in ...To live a successful life, one of your major goals must be to honestly evaluate yourself and continually strive to become the person you would really like to be. If you want to be a champion in sales, the qualities and characteristics you must develop to do so, will also make you a champion in life.

Primary topic: Sales Training

3,187 views

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