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Browse published articles attributed to Tsvetanka Petrova, with full-archive search.
I won’t be claiming that all your problems will be solved once you hire a team of assistants. Just like in the corporate world: there are good employees and bad employees. The difference is that now you are the employer and you get to decide what’s helping your business and what is not. But there are at least 5 reasons that you need a virtual team and here they are: 1. Your work is done while you’re asleepr
Blogs are much faster indexed by search engines and also they are the first place where internet users seek for answers. Why, because blogs give answers. So, you are in business, and you would like to blog – to promote your expertise, to hopefully monetize on it and eventually get clients. Here are the 5 things you blog cannot do without. 1. Great Design
Sometimes it’s not the motivation, it’s not the lack of resources: energy, time, money; it’s not the economy, our experience or not knowing what you did that got you into a dead-end situation. Here are the 5 other reasons to be stuck in your business: 1. Expecting perfection, falling into guilt shame regretr
How do we know that things are not good? The biggest red flag about it is: lack of money coming in. But there are others: like lack of motivation, loss of vision, unable to meet plans or deadlines. Any time you see those signs, stop, and ask yourself those 5 questions: 1. What does money mean to me?
If you are starting out – from the ground zero and you want to start from somewhere, anywhere, here are the 5 things you can do: 1. Offer a specialr Create a limited time special, cut a sweetheart deal or offer a deal that is so good and so irresistible that your potential client can instantly say: I want this. You can run a special even every week if you want, even if you don’t have a list. In fact you can build a list like that. Just make sure that the specials are time sensitive and on a good price. 2. Create an eventr
Don’t we all want to Win the Client on the First Meeting? Yeah, sounds about right, isn’t it. However, it is not that simple. There’s a right way to convert a potential client into a client and there’s a wrong way. The difference is: whether they sign up with you or they don’t. Here’s how to do it right: 1. Offer three levels of pricing:r
There is a quote I love: “If you keep on saying things are going to be bad, you have a good chance of becoming a prophet.”- Isaac Bashevis Singer. See, to long for success is only natural as success can be easily measured with profits, customer feedback, and number of inquiries of people you don’t know to work with you. Success is also who you ARE and what you DO to achieve it. Here are the top 5 activities: 1. Positive Reputation
Ok, you are determined to succeed, you wake up with the idea that today you’re going to make it, today you will succeed, you breathe with that wish and pray it comes true. But it doesn’t. Why? Of course it could be because of many things, some of which depend on you. Here are the top 5: 1. Excuse making
Some business attraction activities are very popular but what you are not told when you go to a networking meeting with the home to get a client is that it takes a lot of time, persistence and patience to get results. 1. Networking A fantastic way to build a list of interested people. The real secret with networking is that you need to give and take and furthermore, you need to give and give and not to count what you get back because down the road you will be given back as long as you are both generous and prudent in your giving. 2. Article Marketingr
We say that we want to succeed, that we want to do the work but do we have what it really takes? Here are the Top 5 things to have a very firm grasp of in order to know you are on the road to a continued success: 1. Your top strengthsr It’s essential to know what you are really good at because this is what will take you least time to do and you will do it very well as opposed to performing tasks you are not so good at but still need to be done. Also, doing things you are naturally talented at adds to having a positive and productive environment. 2. Your shortcomingsr
1. Set the expectationr The best way to start a trial session (get to know each other, first encounter meeting) is to let the other person know what is going to happen and what is expected from each one. Potential clients love to be informed what’s first, what’s next, how they will know the time is over, etc. Your responsibility in setting the expectation is also to communicate very clearly what your intentions are with regards to this meeting. 2. Make a connectionr
The quickest way to of being the best owner of your business is to be the best owner of your own life. How do you do that? By effectively claiming what’s yours. How? 1. Be clear on what you want If you don’t know what exactly you want and you fail to communicate it to others in a way that even a first grader gets it, how will others know? Same thing with the things , situations, people you can’t wan to spend your time and energy on. Supposing that the others can read your mind is a great strategy but I just haven’t seen it work that much. 2. Keep an eye on your feelingsr
When you go though situations, feelings, relationships, that are unpleasant or even painful to your core, that means that a button of yours have been pushed. The thing is – the more and the better you know your buttons the easier and more joyful life can be BECAUSE it won’t be other people or circumstances that will have a hold on you but YOU, Yourself will be deciding how to respond when others are pushing them. 1. Lonelinessr
With a shoe string budget, businesses naturally go to the social media for exposure and in their search for clients. Quality Twitter followers, LinkedIn connections, and Facebook fans are all you need to fill up your pipeline with clients, members and repeat business, should you know the do’s and don’ts 1. Build Relationships
Just like everything you get good at, after a while you forget what it was in the beginning. Same happened with me. I absolutely forgot how great of a hobby I had a few years ago. My hobby was to stretch myself, i.e. go out of my comfort zone in every possible way. And let me tell you, it’ s a lot of fun overcoming your own fears. Here are a few quick and easy ways to get in the game: 1. Call someone you don’t want tor
My own definition of starting a business is: help others to solve a problem they have in a better,faster and more efficient way.. and being paid for that. Sounds pretty simple, right? And in fact it is, just that the complications come from the fact that it’s not the same to know how to do something (build houses, make haircuts, do tarot readings) and even loving to do what you naturally can do is a is a pre-requisite to keep going when things are not that perfect with your business BUT it’s just NOT ENOUGH.
Part of being a business owner is to overcome challenges and bring your business to the next level while focusing on keeping it alive and profitable day in and day out. But sometimes what we cant to see as challenge is actually a state of being stuck – neither moving forward nor maintaining a satisfying results status quo. Here are the signs: 1.The list of tasks keeps growing but the old tasks don’t get done.r
Have you ever felt that you want to succeed but whatever you do there seems to be all kinds of things that are stopping you? While it is true that life happens, it’s how we respond to it that makes a difference. What usually happens is that we get accustomed to how we perceive the reality and unnoticed we react to it, again in a habitual way. Here are the 5 most common automatic reactions I see around me and how they influence your life. 1. Poverty mindset
Not only do you need to target your ideal client as per your niche and in your target market but you also need to know if they are ready to buy. Here are the 5 types: 1. Go-gettersr
Many business owners get confused as to where the money are going to come from. There are 5 different income streams and they all require different strategies to get the ball rolling: 1. One-On-One clientsr Whether you connect with your clients face to face or on the phone, you are trading time for money as your clients pay you by the hour (or however you structure your billable time). That for a beginner is usually priced very reasonable as while the practitioner gets well known in the community (online or offline) this is the main source of income. 2. Group Meetings
I had a very interesting selling conversation the other day where the client really deserved an Oscar for the way she was presenting how much she likes my work, how interested she is in working with me…and of course needed just little more information, just little more taste of coaching to hire me… I think she got surprised that I didn’t fall into that but what I know for sure is that she doesn’t have a clue that there are 4 other types of prospects like her for which I have a scripted way of handling the requests …gracefully.
One of the top reasons that things are not dome on time is that there is just not enough time and way too much to do. Luckily, there ARE ways to be on top of the 24/7 clock you are in and have a happy smile in the morning instead of a dismal one. If you are your boss and your only employee, this may sound like mission impossible, but here are 5 ways you can accomplish it: 1. Separating Business time from Non-business timer
Although you cannot achieve your goals alone, you can burn out on your own pretty easily if you do not utilize what is out there to help you out in your strive to make it work and make a good return from your business. Obviously you need a team but there are 5 short cuts you can try out now: 1. Model the e-biz of someone elser