Small Business Marketing Advice – Writing Effective Sales Letters
I recently got an email from the president of a fast growing IT company seeking some marketing counsel on business from me. He asked if I would evaluate the sales letter they have been using to schedule information meetings with contacts they meet at various networking events. The letter I read was the typical “WWD” (what-we-do) type of letter, very lengthy, full of industry jargon and certainly comprehensive with all of his company’s service features.
Primary topic: Executive Coach and Executive Coaching
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